Join us with special guest Shelly Palmer, Syracuse University Professor, renowned Web 3.0 Author and co-founder of the Metacademy, as we dive into the future of marketing through the world of Web 3.0, NFTs, and smart contracts. This episode explores the game-changing impact of Web 3, NFTs, and smart contracts on brands, agencies, and the Las Vegas entertainment industry. Listen along as we decode the essentials of NFTs and smart contracts, unlock how content creators and companies can leverage this technology, and learn how web 3.0 will set out to reshape the future of marketing!

Shelly Palmer

Syracuse University

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing, and co-founder of Metacademy, a free educational platform that teaches practical applications of blockchain, crypto, NFTs, Web3, the metaverse. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Fox 5’s Good Day New York, and is a regular commentator on CNN and CNBC. He’s the co-host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #Web3Wednesday Livestream.

Shelly is a prolific author. Along with his daily newsletter, his books include, the Amazon #1 Bestseller, Blockchain – Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance and Television Disrupted: The Transition from Network to Networked TV, the seminal book about the technological, economic, and sociological forces that have changing everything about the the business of television, Overcoming the Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career, and Digital Wisdom: Thought Leadership for a Connected World.