S2 E2- Authenticity Meets Innovation: A Creative Quest in the Age of Technology

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Join our inspiring conversation with Guto Araki, a renowned creative director who has worked with top brands, including Hulu and Taco Bell, and now serves as Chief Creative Director at R&R Partners, as we dive deep into the world of creative campaigns and the importance of authenticity. Discover the unique challenges and successes Guto faced while working on memorable campaigns with top brands, the confluence of imagination and innovation in the city that never sleeps, and the rise of technology in the industry.

Guto Araki

R&R Partners

Guto Araki, CCO of R&R, is an award-winning creative, recognized by the top industry festivals, including Cannes Lions, One Show, and Clios. Previously at Deutsch, TBWA\Chiat\Day, and Apple Media Arts Lab, in recent years, he’s been the lead creative behind the new Hulu branding, which has shown unprecedented growth, surpassing Netflix and elevating the number of subscribers from 21 to 29 million at the end of 2019. Between 2021-2022, he launched Taco Bell globally in 32 countries, beating all the KPIs forecasted by the brand. This year, at R&R, he debuted his first campaign for LVCVA which was immediately picked up by AdAge, and ranked #1 on Creativity.