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Las Vegas is the entertainment capital of the world. It didn’t become so without the marketers who helped to tell its stories. We peel back the curtain and talk to the brilliant minds who help to create the epicenter of entertainment. Come with us as we explore the struggles and successes of the iconic marketing campaigns that reach the world and help to shape the world wide city of Las Vegas. From idea to execution, we are inviting you to learn from the innovators of opportunity. From the brain trust of the Las Vegas Innovative Marketing Association, we will discuss what happens in marketing.