Las Vegas Innovation Marketing Association
Nothing beats a little surprise during a full day of learning! 🎉
Throughout #DTPD2026, we celebrated our attendees with giveaways ranging from gift cards to merch - and these lucky winners walked away with some extra goodies.
Thank you to everyone who joined us for a day filled with insights, connections, and a little bit of fun along the way. We loved celebrating our marketing community and making #TheNeonFuture a memorable experience. ✨
#LVIMA #DigitalMarketing #MarketingCommunity
Media myths, busted. 🔍
At #DTPD2026, Jacki Dinger, Account Executive at Blis, and Scott McCrary, Director of Marketing at MGM Resorts International, challenged some of the biggest assumptions in marketing today.
From last-touch attribution and the traditional funnel to the evolving role of AI, this session explored what’s fact vs. fiction - and how marketers can move beyond outdated approaches to create smarter audience strategies and drive real business outcomes.
A big thank you to Blis for bringing this important conversation to life and sharing insights that help our marketing community think differently.
#LVIMA #DigitalMarketing #MarketingStrategy #MediaPlanning #DTPD2026
Making an impact starts with asking one simple question: how can you help? ✨
Michelle Jackson, President & CEO of Junior Achievement of Nevada, joined us for an inspiring Impact Session at Digital Tech & Planning Day to share how JA is preparing Nevada’s students for success through education, mentorship, and real-world experiences.
Some of the biggest takeaways:
✨ Every person has a role to play in creating opportunities for future leaders.
📚 Investing in students today helps build a stronger workforce tomorrow.
🤝 Meaningful mentorship and community support can change the trajectory of a young person’s future.
A big thank you to Michelle for sharing her passion and the incredible work happening at Junior Achievement of Nevada. We’re grateful for the reminder that our impact extends beyond our industries and into the communities we serve.
#LVIMA #DTPD #DigitalTechPlanningDay #CommunityImpact #FutureLeaders #LasVegasMarketing #MarketingCommunity
Breaking news: the click isn’t the whole story. 📰✨
Mike Toma and Andrew Olson from Infillion brought the laughs (and the costumes 👀) during their “news segment” style session, The Great American Sleepover, while diving into how technology is helping marketers uncover what happens beyond the click.
From tracking travel patterns around the World Cup to understanding the unexpected power of the viral ranch obsession, they showed how brands can use real-world insights to understand where people go, where they stay, and what influences their purchasing decisions.
A huge thank you to Mike and Andrew for bringing the energy, insights, and entertainment, and to our sponsor, Infillion, for powering this memorable DTPD 2026 session.
#LVIMA #DTPD #DigitalTechPlanningDay #MarketingAnalytics #TravelMarketing #LasVegasMarketing #MarketingCommunity
The future of TV advertising is evolving, and marketers need to rethink how they reach audiences. 📺
Kristen Carter, Media Director at MassMedia, and Kevin Maloy, VP of Advanced TV Solutions at Nexxen, joined us for a fireside chat at Digital Tech & Planning Day to discuss how innovation is transforming the future of TV media planning.
Some of the biggest takeaways:
✨ TV is no longer one-size-fits-all. Advanced TV solutions are helping brands create more targeted, data-driven campaigns.
📊 Data and technology are changing the way marketers plan, measure, and optimize media investments.
🚀 The future of TV is about connecting the right message with the right audience at the right time.
A big thank you to Kristen and Kevin for sharing their expertise and to our sponsor, Nexxen, for powering this session and helping make DTPD 2026 a success.
#LVIMA #DTPD #DigitalTechPlanningDay #MediaPlanning #AdvancedTV #MarketingStrategy #LasVegasMarketing #MarketingCommunity
AI is changing more than media buying - it`s transforming the way we think about creative. 💡
At Digital Tech & Planning Day, Rhea Rizk, Senior Product Marketing Manager at Kargo, explored why creative strategy is becoming more important than ever in an AI-powered world.
One of the biggest takeaways? As consumer attention continues to fragment across more platforms and environments, a one-size-fits-all creative approach simply doesn`t work. The future belongs to marketers who create tailored experiences that resonate wherever their audience is.
A big thank you to Rhea for sharing her expertise and to our sponsor, Kargo, for powering this insightful session at DTPD 2026.
#LVIMA #DTPD #DigitalTechPlanningDay #AIinMarketing #CreativeStrategy #LasVegasMarketing #MarketingCommunity
Guest loyalty is no longer just about the stay - it`s about every interaction before, during, and after. ✨
During this fireside chat, Stella Han, Account Executive at Viant, and Lori Kobashigawa, SVP of Marketing & Innovation at Fontainebleau Las Vegas, explored how AI, technology, and innovation are reshaping the guest experience and redefining what loyalty looks like in today`s hospitality landscape.
Some key takeaways:
✨ Personalization is no longer optional - guests expect experiences tailored to their needs.
🤝 Technology should enhance human connection, not replace it.
📈 Building long-term loyalty means creating meaningful experiences at every touchpoint, both on and off property.
A huge thank you to Stella and Lori for sharing their insights, and to our sponsor, Viant, for powering this session and helping make DTPD 2026 possible.
#LVIMA #DTPD #DigitalTechPlanningDay #HospitalityMarketing #AIinMarketing #LasVegasMarketing #MarketingCommunity
Search is changing, and marketers need to change with it. 🔍
Adam Meisch, Director of Client Partnerships at Zeta Global, kicked off Digital Tech & Planning Day with an insightful session on how AI and large language models are reshaping the way people discover information.
Some of the biggest takeaways:
✨ Avoid assumptions. Use the tools and data available to truly understand your audience.
📊 Start measuring today. The insights you gather now will help you stay ahead of tomorrow`s changes.
🚀 You`ve been here before. While the technology is new, marketers have successfully adapted to major shifts before - and this is no different.
A big thank you to Adam for sharing his expertise and to our sponsor, Zeta Global, for powering this session and helping make DTPD 2026 a success.
#LVIMA #DTPD #DigitalTechPlanningDay #AIinMarketing #MarketingStrategy #LasVegasMarketing #MarketingCommunity
Today was one for the books. ⚡✨
A huge thank you to everyone who joined us for Digital Tech & Planning Day 2026. From thought-provoking sessions and meaningful conversations to new connections and plenty of inspiration, this year’s DTPD reminded us why the Las Vegas marketing community is so special.
Thank you to our incredible speakers for sharing your expertise, our sponsors for making this event possible, our amazing volunteers and board members for bringing it all to life, and every attendee who spent the day learning, connecting, and shaping the future of marketing with us.
We hope you left with fresh ideas, new connections, and excitement for what’s next.
And the fun doesn’t stop here! 🎉 RSVP is already open for our September Mixer, so grab your spot and we’ll see you again soon!
Until next time… thank you for making The Neon Future shine. 💙⚡
#LVIMA #DTPD #DigitalTechPlanningDay #LasVegasMarketing #MarketingCommunity
🏒 Want an exclusive PWHL puck?
The first 50 attendees at Digital Tech & Planning Day tomorrow will receive one, so be sure to arrive early!
Doors open at 1:00 PM, and trust us - you’ll want to be one of the first through the door. We’ll also have great swag, incredible speakers, networking, and more waiting for you.
See you tomorrow! ⚡
#LVIMA #DTPD #DigitalTechPlanningDay #PWHL #LasVegasMarketing MarketingCommunity
Tomorrow’s the day! ⚡ We can’t wait to see everyone at DTPD 2026 for an afternoon of big ideas, fresh insights, meaningful connections, and happy hour fun! 🍸
📍 The Space
3460 Cavaretta Ct
Las Vegas, NV 89103
🕐 1:00 PM - Doors open
💡 1:30 - 4:30 PM - Content
🍸 4:30 - 6:00 PM - Happy hour & networking
See you tomorrow! ✨
#LVIMA #DTPD2026 #LasVegasMarketing #MarketingCommunity #NeonFutures
TV is changing fast - and the way we plan for it is changing right along with it. 📺⚡
At Digital Tech & Planning Day 2026, join Kristen Carter, Media Director at MassMedia, and Kevin Maloy, VP of Advanced TV Solutions at Nexxen, for a fireside chat on:
The Future of TV Media Planning in the Age of Accelerated Innovation
They’ll explore how innovation is reshaping the TV landscape and what marketers need to know to navigate what’s next.
DTPD is THIS THURSDAY! We’ll see you there for a day of fresh ideas, industry insights, and conversations about the future of marketing. ⚡
RSVP at LVIMA.com!
#LVIMA #DTPD #DigitalTechPlanningDay #LasVegasMarketing #MediaPlanning #MarketingCommunity
