Las Vegas Innovation Marketing Association
We connect marketing and media professionals in the Las Vegas community. Our members-only events include networking, education and our annual awards dinner. We are grateful to our sponsors, who make LVIMA possible.
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LVIMA – President
Forever! Since 2006
Anyplace I can swim. Growing up in Florida, I spent every day, all day in the water. Any place that I can jump in and swim is my happy place.
Trashy Romance Novels. Give me a good book and I’m set!
“How does one become a butterfly?” she asked. “You must want to fly so much that you are willing to give up being a caterpillar.”
iPhone
Take the time to connect and follow up with those connections. Also, do the “grunt” work. You’ll learn a ton and your boss will absolutely love you for taking something they probably hate doing off their plates!
I like to think of it more as a blending. If I attempt to keep them separate, I often fail. But, blended, I’m able to do my laundry in the middle of a “work day” and (pre-pandemic) travel and work from anywhere. I also make sure to take breaks and leave spaces (like Saturday’s) or the “dinner hours” for personal time.
Builder, Competitive, Risk Taker
I love that LVIMA feels like a family. Some of my best friends have come from LVIMA connections. Giving back to the community, learning, growing and evolving are also a few of my favorite things about LVIMA.
Hunter Marketing – Autumn’s Assistant
2009
Napa Valley
Ice cream
I’d rather have a free bottle in front of me than a pre-frontal labotomy.
Android
Dig in and do.
Very, very poorly.
Inquisitive, engaged, motivated and doesn’t follow directions.
Community – LVIMA is a great tribe of smart, talented people.
Tremor Video – Account Executive
2020
Always go back to Hawaii. Equal parts adventure + relaxation. Plus childhood nostalgia.
Costco Hot Dog. Can’t beat $1.50 for that + drink.
Why be a 2nd rate version of someone else when you can be a 1st rate version of yourself?
iPhone
Be curious and don’t be afraid to ask questions. Find a mentor – someone that will give you objective feedback + guidance as you navigate the different stages of your career.
It’s always a work in progress. However, setting boundaries such as only scheduling 3 evening events a week (when that was allowed), leaving my phone in another room when with family + friends, and taking a mental health day here and there help keep me engaged & present in both realms.
Loyal, Adaptable, Personable
The opportunity to meet new faces in the Vegas territory!
LVIMA – Jr. Member
2019
Currently, my favorite place would have to be on the slopes snowboarding.
Besides chocolate…
“Stay Hungry, stay foolish” – Jobs
iPhone
Learn everything, ask for additional tasks, execute. Value your time & surround yourself with people you want to be like.
Reflecting plays a huge part in the process, but being mindful along the way helps balance my work-life situation. I make time for the important moments, and those will always remind you what you’re working for.
Curious, Thoughtful, Purposeful
The type of people you are able to meet is more than satisfying. They carry a genuine feeling with them, make you feel comfortable, and do anything they can to help you.
Seeking employment – UNLV Graduate
2020
The gym. Its a great place to relief stress and get in better shape.
Collecting Funko Pop Dolls.
Life is not measured by the number of breaths we take, but by the moments that take our breath away.
Android
It’s okay to not be perfect and have all of the answers.
Going to the gym, traveling. Put as much effort into outside of work as you do in work.
Talkative, Silly, Dependable
All of the great knowledgeable members who are open to sharing their experiences.
Self-employed/Student – Record Producer/Experience Creator
2020
New York City. Because it’s New York City. It is a place of infinite variety and experience and it stole my heart the very first time I visited.
This is tough, because I don’t feel guilty after doing anything that pleases me. But if I had to choose (and please excuse me for this Persian Stereotype): it would be wearing as much gold on me as possible. LOL
Currently: “Rest satisfied with doing well, and leave others to talk of you as they please.” – Pythagoras
iPhone
Know yourself. Know your strengths, know your weaknesses. Know that it’s OK to fail and that success is not final. And to always trust yourself, love yourself and most importantly: believe in yourself, in every living moment.
Through spiritual/self-care practices. Giving myself needed breaks and self-love as much as I need, as long as I need it. Being fully present with each and every moment and listening to the wisdom of my body.
Passionate, Original, Metaphysician
All the beautiful connections I will make with like-minded individuals.
Blue Cube Marketing Solutions – Chief Storyteller
2018
My grandparent’s cabin in southern Utah. It’s my sanctuary. No phone reception or TV and cherished memories of fishing, climbing mountains, playing card and board games with my Grandparents.
Coffee & Bailey’s on Sunday morning.
The great use of life is to spend it for something that will outlast it. – William James.
Android
Trust yourself. You know more than you think you do.
Balancing is an act.
Work in process.
Awesome creative people who inspire and aspire to have fun while learning.
Undertone – Account Executive
2016
Tulum, Mexico
90 Day Fiance
“Every accomplishment starts with the decision to try.”
iPhone
Don’t be afraid of new opportunities and change. A comfort zone is a beautiful place, but nothing ever grows there.
This has always been a battle for me with a 3 year old in the house. I try to give as much attention to my family and work as possible without either feeling neglected.
Cheerful, Sympathetic, Optimistic
Bringing our small community together to enrich each other on the industry and the challenges we face side by side.
Quantcast – Sr. Regional Sales Manager
2016
Noosa, Queensland Australia. I love beaches and I love the cruisy lifestyle of Australia. I can think of nothing better than a day at the beach and these beaches are pristine. Just mind the bluebottles.
Chips and salsa…and Fraiser. I love a nerdy sitcom.
“The world is too much with us; late and soon” Wordsworth, “Look at me now, will I ever learn?” Abba
iPhone
Be accountable for the inevitable mistakes that you will make. It’s not the falling down that defines you, it’s how you pick yourself back up. Also, as important as this all seems (and sometimes is), it’s just media, at the end of the day, you are selling something you will only hear about if it goes exceptional well, or horribly wrong.
So, people balance this? Man – its an ebb and flow. Sometimes I feel balanced. During those times, I make sure I don’t respond to emails after 7 pm, I only book one evening client event during the week, and I block out 2 hours during the work day to actually work. Then the next week, I have 3 dinners, I am traveling, I am checking email at midnight and working during the weekend. Who has figured this out??? Please share your secrets!
Loyal. Anxious. Witty (per my husband)
The people. Las Vegas is such a special and intimate market. I look forward to meeting more of you!
Good Apple – Account Director
2014
Maui! My husband and I went on our honeymoon there in January! It felt like a true vacation.
Reality Television
“A good day starts with coffee & ends with wine”
iPhone
First impressions are everything!
By focusing on the things I love: my husband, good food & wine, my dog, keeping in touch with family & friends, pilates, great books, making my house a home.
Introspective wine lover 🙂
It’s an opportunity to keep in touch with former co-workers & friends, while learning new things at the same time.
Chateau 20 – Account Specialist
2019
Disneyland – Reminds me of my childhood and all amazing memories.
Hot Cheetos (Lemon Lime) – Seriously disgusting how much I crave these.
“Never a failure, always a lesson”
iPhone
Though I am just about to begin my career after college, I would certainly say that some helpful advice I ever received and passed forward to others would be to gain experience in anything you can. Knowledge is power, so the more you know and the greater experience you have, the better your chances in life will be (both personally and professionally).
I find myself always doing work during times that should be personal, whether it be ‘after-hours’ or on the weekends. The best way to balance this out is to remind myself that if I don’t put myself first sometimes, I won’t be able to perform my best when I need to. Overwhelming moments are the worst to have.
Caring, Creative, Loyal
The endless opportunities to connect and engage with experienced people in the marketing industry.
S2 Research – Market Research & Strategy Consultant for Agencies
2019
The Big Island of Hawaii. My family used to visit a lot, usually around Thanksgiving, and I have many incredible memories snorkeling around the beaches there.
I have an obsession with board games. It might not sound like a guilty pleasure, but there’s a shelf outside my home office with everything from Catan to Carcassone to Dominion and everything in between. Add on a never-ending supply of new board games coming to the market every year, and Amazon’s friendly reminders about daily board game deals, and suddenly a hobby can become an addiction quite quick. That said, if anyone’s looking for a game of Catan, let me know!
“Be the change you want to see in the world.” It’s wrongly attributed to Ghandi, but the message is still loud and clear. It’s about acting ‘as if,’ as if you lived in the world you wish the world really was, and acting the way you believe good citizens of that world should act.
We can’t all change the world, but can all make our corner of the world the incredible place we hope it will be, by starting with the right actions as we see them.
iPhone
Never stop learning. There’s many people who come out of college and into the working world ready to go with the skills they have. But the skills you have in the beginning of your career will only get you so far, whereas an innate sense of curiosity and a thirst to learn more will literally make your career limitless. Reach!
I have a beautiful wife and two amazing children, and thanks to Covid we’re all home together quite often. I also work from home. To balance everything, I try to set clear boundaries, stating which hours are for worktime and which are for family.
The kids respect that during the day, because they know I won’t answer emails at night (unless I absolutely have to) and will focus on whatever family board game we’re playing instead. It’s about making commitments, honoring them, and realistically looking at what you have to accomplish before you set that schedule.
Clever, curious, creative.
The community. I interact with a lot of marketers across the country, and there’s something inherently special about the Las Vegas marketing community compared to everywhere else. As we all grow in our careers, it’s important to have an amazing network of local likeminded individuals, so we can bounce ideas, share experiences and really remind ourselves that we’re in this together.
The ability to bring marketers here in Las Vegas together is what’s amazing about LVIMA!
Simpli.fi – Sales Director, West
2018
Montenegro is definitely up there because of the diversity in the scenery. You’re by a gorgeous mountain lake in the forest one minute, and the next you’re overlooking a beautiful ocean scenery from a small town on a hill.
Corn nuts. I can’t help myself.
“Trust in the Lord with all your heart and lean not on your own understanding; in all your ways acknowledge Him and He will make your paths straight.” Do Bible verses count?
iPhone
Always keep an open mind and always remain courteous with a response, no matter how busy you are. If you’re not staying open to new technologies and capabilities that are out there, then you’ll just grow comfortable with what you’re doing day in and day out and won’t be able to push yourself and the boundaries for your client. When I was on the agency side working as a planner, I would respond to every single vendor who reached out, whether it was with a simple yes or a simple no. And if they didn’t make a plan after submitting their RFP, I’d always reach out and let them know why. I can’t count how many times I’d see vendors at events and they’d thank me that I got back to them at all, even if it was with bad news – they were extremely appreciative and always offered their help in the future if I needed it. It was one of those exact same vendors who helped me get my first gig on the sales side. I realize I say that now through the lense of a seller, but how I interacted with vendors on the agency side years ago, had a direct impact on where I ended up.
There’s a balance? Haha, jk. I’ve been fortunate to have worked from home for the last 3.5 years ever since I started here at Simpli.fi, and that inevitably forced me to find that discipline to know when to focus on your work even with all of the distractions around you at home, and when to remind yourself to shut it off and take time for yourself. As a seller, it can be especially tough because you receive requests throughout all times of the day working with clients who are in different time zones, so you learn to prioritize requests and you determine what you can get to later on, so it doesn’t disrupt from having that time to yourself to disconnect and relax. If you’re constantly going back to check your inbox, it’ll inevitably disrupt the, “flow” of your time spent to yourself and you’ll really never get to fully recharge.
Loyal, honest & sarcastic.
I love that now after having been involved for 2 years, I feel like I’m a part of the community and I actually know people who I’ve developed strong relationships and friendships with. And I enjoy equally knowing that there will always be someone knew to connect with as our community continues to grow and pushes the boundaries of what it is.
Quantcast – Senior Account Executive
2018
Costa Rica – people, food, beaches, and all the activities.
Candy
This quote from Francis of Assisi: Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.
iPhone
Travel as much as you can, meet as many people as possible, don’t be afraid to fail, and have fun.
Prioritize what’s important for both and don’t let one ruin the other.
Likable, Funny, Smart
The people and environment.
UFC – Global Partnerships Activation Manager
I originally joined in 2012, but moved out of the country for several years. I officially rejoined this year.
Italy. I lived there for 5+ years and it will always be in my heart. The architecture, the lifestyle….and THE FOOD. Also, it is in the perfect spot for traveling Europe.
I love reality shows. I don’t have a lot of drama in my life, but I enjoy watching it on tv.
“Life finds a way.” Jeff Goldblum as Dr. Ian Malcom in Jurassic Park
Android
Don’t expect things to just come to you. Always stay working on your skills and get out and meet people or even connect with them on LinkedIn. Also, you won’t always get your dream job on a straight path. It will definitely take some weird twists and turns.
I always make time for family and friends via in-person, video calls or texts. It’s important to have that circle of good people around you. Also, I stop checking my work phone after a certain time. Having a separate work phone does wonders to help.
Welcoming. Curious. Traveler.
The events are always great. I always learn so much and meet great people all while having fun.
Tremor Video – VP of Sales
2011
Amalfi Coast, Italy
Haagen-dazs Mini Ice Cream Bars, 1 after dinner is a must!
Life is what happens to us while we are making other plans.
iPhone
Be authentic – I’ve always believed it’s important to stay true to who you are and your values; whether you’re at the begging stages of your career or you’re a seasoned Ad Executive. I’ve always made sure I impart the same values and ethics at work that I carry in my personal life and I truly believe that the relationships I’ve built in this industry have flourished because of this.
A mentor once told me it wasn’t about how well you balanced personal life and work life, but more about how you integrated it. This challenge was presented to me after giving birth a little over a year ago. When returning from maternity, I was given the opportunity to grow my team from 4 to 13 sellers through the acquisition of another company. Although incredibly exciting, I also had newborn twins at home. If I was at home, then my focus had to be 100% on them. Integrating both aspects of my life together was a must to ensure I succeeded not only as a leader for my team, but as a mother. Once I set clear guidelines with my team, they knew I’d be available for them at all hours before and after work, with the exception of a few hours, at which point I was dedicating time to the family. By setting these guidelines, I was able to establish an excellent working relationship with all my sellers and dedicate appropriate time to both them and to my family. It’s all on how you manage the time you have and always be present in the moment.
Motivated. Resilient. Assertive.
It’s a community of industry experts that work in one of the most exhilarating cities in the nation – whats not to love?
Zeta Global – Sales Director
2011
Hawaii
Ben and Jerry’s Cookie Dough Ice Cream
“…There are occasions when we all feel guilt and remorse; we all want to turn back time. But even if we were able, things would go in precisely the same way, because the mistakes we make are not in our JUDGEMENTS but in our NATURES. It is only when we do violence to our natures that we are justified in our regrets…”
iPhone
Become a sponge – learn as much as you can, even if it is not directly related to your role.
Still working on this. I’ll let you know when I have it figured out.
Loving, Grateful, Hardworking
The connections and friends I have made. I also attribute LVIMA to helping me get hired at two of my jobs.
REQ – Account Director
2015
Bookstore
Puppies
Everything happens for a reason.
iPhone
Be like water. Fluid enough to slip through fingers, yet strong enough to hold up ships.
Not well, but always working towards more balance.
Loyal, Funny, Compassionate
The people – relevant topics, smiling faces and a true community feel at every event.
Hunter Marketing – Vice President
2008
Lake Tahoe
LVIMA Events
Opportunity is missed by most people because it is dressed in overalls and looks like work. ~Thomas Edison
iPhone
Continue to learn something new every day.
Schedule your personal life on your calendar, and keep that appointment.
Awesome. Fun. Entertaining.
The insights I receive from the content, but also the guests.
Caesars Entertainment – Sr Director Global Advertising
2015
Maui
Donuts
You miss 100 percent of the shots you never take – Wayne Gretzky
iPhone
Never stop learning
I don’t try to balance the two, your family should be the main focus which in return will lead to better performance at work. Go to your kids doctors appointments, attend the school concert, be present.
Driven, Quiet, Dedicated
Learning
RR Partners – Programmatic Supervisor
2016
Tie between Sitting on a dock in Sandpoint, Idaho and roaming Target with a Starbucks and no kids 🙂
Drinking wine.
It’s nice to be important, but more important to be nice!
iPhone
1. Don’t be afraid to ask questions!
I don’t – it is impossible with kids 🙂
Mother, Loyal, Programmatic, Rule-breaker
Learning from all of the experts around me!
Storygize – Director, Travel & Tourism
2020
Home (although losing it’s allure by the minute), Las Vegas (Annual trip with friends is a highlight), Kauai, Montana
Vanderpump Rules
“No act of kindness, no matter how small, is ever wasted”
iPhone
Take the hits with grace and continuously learn new skills and techniques.
Communicate as much as possible internally and externally to level set, and always show up for your family.
Loving, Interested, Dependable
A collection of super motivated professionals looking out for those in our industry and to keep it moving forward into the next evolution.
Madison Marketing & PR – VP/Agency Services
2010
The beach – Kailua Beach to be specific
Binging Marvel movies
God grant me the serenity to accept the things I cannot change, courage to change the things I can and the wisdom to know the difference
iPhone
Be bold – be fearless. “Failure” can be a step towards something great.
That’s something I’m still working on.
Smart, fun, caring
LVIMA members, of course!
Travelzoo – Business Development Director
2017
Greece, most amazing trip to the islands with my husband.
Dark Chocolate and S’mores
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
iPhone
Always be kind, have integrity and get the job done.
Spending time with family, Travel, walking and recently meditation.
Hard-worker, Happy, Blessed
Networking with all the great people.
Zeta Global – Vice President of Sales
2013
Sorrento, Italy – a place with an exquisite combination of delicious food, delectable wine, enchanting music, and heavenly sights.
Oreos. I eat entirely too many Oreos.
“Sometimes you will never know the value of a moment, until it becomes a memory.” – Dr. Seuss
iPhone
Success comes when preparation meets opportunity, and there is no substitute for hard work. If it was easy, everyone would do it. The hard is what makes it great.
I force myself to set aside time for fitness, family, friends, fun, and fulfilling activities.
Passionate, Caring, Fun
The events are great, but my favorite part of LVIMA are special people that have turned it into more than a marketing association, but more like a family.
Casual iQ – Senior Director of Sales
2012
The Beach. Any Beach.
Peanut Butter Chocolate Ice Cream
If you think you can, or you think you can’t, you’re right.
iPhone
Don’t be afraid of rejection. When someone first tells you no, you’re in the same place you were before you asked.
Focus on family in the morning until work starts, and then turn it off at 6, until the family goes to bed. If I need to finish something before the morning, I’ll finish it once the kids are down. And I try and take a couple small vacations each year.
Blunt, Bald, Boisterous
Community
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LVIMA (Las Vegas Innovation Marketing Association) has connected local digital marketers to the rapidly-changing digital technology world through an annual series of networking and educational events.
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