We gathered at Illuminarium Cafe at the AREA 15 complex to explore the research behind Vegas’ biggest brands. An interactive breakfast event that dove into the creation of some of these brands and started the day off right. We heard from Chris Evans, Regional Vice President of Hospitality Marketing for Caesars Entertainment, and James Malins, Chief Revenue Officer of Tremor Video breaking down this topic and leaving everyone with tools and research capabilities to bring your brand into the future.