Las Vegas Innovation Marketing Association
AI is changing more than media buying - it`s transforming the way we think about creative. 💡
At Digital Tech & Planning Day, Rhea Rizk, Senior Product Marketing Manager at Kargo, explored why creative strategy is becoming more important than ever in an AI-powered world.
One of the biggest takeaways? As consumer attention continues to fragment across more platforms and environments, a one-size-fits-all creative approach simply doesn`t work. The future belongs to marketers who create tailored experiences that resonate wherever their audience is.
A big thank you to Rhea for sharing her expertise and to our sponsor, Kargo, for powering this insightful session at DTPD 2026.
#LVIMA #DTPD #DigitalTechPlanningDay #AIinMarketing #CreativeStrategy #LasVegasMarketing #MarketingCommunity
Guest loyalty is no longer just about the stay - it`s about every interaction before, during, and after. ✨
During this fireside chat, Stella Han, Account Executive at Viant, and Lori Kobashigawa, SVP of Marketing & Innovation at Fontainebleau Las Vegas, explored how AI, technology, and innovation are reshaping the guest experience and redefining what loyalty looks like in today`s hospitality landscape.
Some key takeaways:
✨ Personalization is no longer optional - guests expect experiences tailored to their needs.
🤝 Technology should enhance human connection, not replace it.
📈 Building long-term loyalty means creating meaningful experiences at every touchpoint, both on and off property.
A huge thank you to Stella and Lori for sharing their insights, and to our sponsor, Viant, for powering this session and helping make DTPD 2026 possible.
#LVIMA #DTPD #DigitalTechPlanningDay #HospitalityMarketing #AIinMarketing #LasVegasMarketing #MarketingCommunity
Search is changing, and marketers need to change with it. 🔍
Adam Meisch, Director of Client Partnerships at Zeta Global, kicked off Digital Tech & Planning Day with an insightful session on how AI and large language models are reshaping the way people discover information.
Some of the biggest takeaways:
✨ Avoid assumptions. Use the tools and data available to truly understand your audience.
📊 Start measuring today. The insights you gather now will help you stay ahead of tomorrow`s changes.
🚀 You`ve been here before. While the technology is new, marketers have successfully adapted to major shifts before - and this is no different.
A big thank you to Adam for sharing his expertise and to our sponsor, Zeta Global, for powering this session and helping make DTPD 2026 a success.
#LVIMA #DTPD #DigitalTechPlanningDay #AIinMarketing #MarketingStrategy #LasVegasMarketing #MarketingCommunity
Today was one for the books. ⚡✨
A huge thank you to everyone who joined us for Digital Tech & Planning Day 2026. From thought-provoking sessions and meaningful conversations to new connections and plenty of inspiration, this year’s DTPD reminded us why the Las Vegas marketing community is so special.
Thank you to our incredible speakers for sharing your expertise, our sponsors for making this event possible, our amazing volunteers and board members for bringing it all to life, and every attendee who spent the day learning, connecting, and shaping the future of marketing with us.
We hope you left with fresh ideas, new connections, and excitement for what’s next.
And the fun doesn’t stop here! 🎉 RSVP is already open for our September Mixer, so grab your spot and we’ll see you again soon!
Until next time… thank you for making The Neon Future shine. 💙⚡
#LVIMA #DTPD #DigitalTechPlanningDay #LasVegasMarketing #MarketingCommunity
🏒 Want an exclusive PWHL puck?
The first 50 attendees at Digital Tech & Planning Day tomorrow will receive one, so be sure to arrive early!
Doors open at 1:00 PM, and trust us - you’ll want to be one of the first through the door. We’ll also have great swag, incredible speakers, networking, and more waiting for you.
See you tomorrow! ⚡
#LVIMA #DTPD #DigitalTechPlanningDay #PWHL #LasVegasMarketing MarketingCommunity
Tomorrow’s the day! ⚡ We can’t wait to see everyone at DTPD 2026 for an afternoon of big ideas, fresh insights, meaningful connections, and happy hour fun! 🍸
📍 The Space
3460 Cavaretta Ct
Las Vegas, NV 89103
🕐 1:00 PM - Doors open
💡 1:30 - 4:30 PM - Content
🍸 4:30 - 6:00 PM - Happy hour & networking
See you tomorrow! ✨
#LVIMA #DTPD2026 #LasVegasMarketing #MarketingCommunity #NeonFutures
TV is changing fast - and the way we plan for it is changing right along with it. 📺⚡
At Digital Tech & Planning Day 2026, join Kristen Carter, Media Director at MassMedia, and Kevin Maloy, VP of Advanced TV Solutions at Nexxen, for a fireside chat on:
The Future of TV Media Planning in the Age of Accelerated Innovation
They’ll explore how innovation is reshaping the TV landscape and what marketers need to know to navigate what’s next.
DTPD is THIS THURSDAY! We’ll see you there for a day of fresh ideas, industry insights, and conversations about the future of marketing. ⚡
RSVP at LVIMA.com!
#LVIMA #DTPD #DigitalTechPlanningDay #LasVegasMarketing #MediaPlanning #MarketingCommunity
Think you know what really drives marketing results? Think again. 👀
At Digital Tech & Planning Day 2026, join us for:
Media Mythbusters: Separating Marketing Fact from Fiction
Jacki Dinger, Account Executive at Blis, and Scott McCrary, Director of Marketing at MGM Resorts, will take on some of the biggest assumptions in media and marketing - from last-touch attribution and the traditional marketing funnel to the role of AI.
Get ready for a candid conversation about what actually drives incremental business outcomes and how marketers can build smarter audience strategies in an increasingly fragmented landscape.
📅 July 30
📍 The Space
DTPD is THIS WEEK! RSVP now and join us for a day packed with fresh ideas, industry insights, and conversations that challenge the way we think about marketing at LVIMA.com!
#LVIMA #DTPD #DigitalTechPlanningDay #LasVegasMarketing #MarketingStrategy #MarketingCommunity
🥁 The secret is officially out! 👀
We’re SO excited to announce that Sheri Hudspeth, Director of Business Operations for PWHL Las Vegas, will be taking the stage at Digital Tech & Planning Day 2026! 👏🏻🏒
Before stepping into her new role with Las Vegas’ newest professional sports team, you may recognize Sheri from her time as Director of Youth Hockey Programs & Fan Development for the Vegas Golden Knights.
We can’t wait to hear her insights as she helps bring a brand-new team and brand to the Las Vegas sports scene!
DTPD is just 2 weeks away - RSVP now to join us for an afternoon of inspiring speakers, fresh ideas, and connections with the Las Vegas marketing community!
RSVP at LVIMA.com!
#LVIMA #DTPD #DigitalTechPlanningDay #LasVegasMarketing #SportsMarketing #MarketingCommunity
We’re back and better than ever ⚡✨
Digital Tech & Planning Day returns in just 2 weeks, and we’re ready for another afternoon of big ideas, meaningful conversations, and connecting with the Las Vegas marketing community!
From thought-provoking sessions to networking with industry peers, DTPD is the place to get inspired and look ahead at what’s next in marketing.
📅 July 30
⏰ 1:00pm - 6:00pm
📍 The Space
Spots are filling up - RSVP now at LVIMA.com and join us for DTPD 2026: The Neon Future.
#LVIMA #DTPD #DigitalTechPlanningDay #LasVegasMarketing #MarketingCommunity
Guest loyalty is changing - and AI is helping shape what`s next. ✨
One of the can`t-miss sessions at DTPD 2026 is our fireside chat: Beyond the Stay: How AI, Technology & Innovation Are Redefining Guest Loyalty
Join Stella Han, Account Executive at Viant, and Lori Kobashigawa, SVP of Marketing & Innovation at Fontainebleau Las Vegas, as they explore how emerging technology is transforming the guest experience, building stronger customer relationships, and redefining loyalty in hospitality.
📅 July 30
📍 The Space
DTPD is less than a month away, and spots are filling fast. RSVP now at LVIMA.com to secure yours!
#LVIMA #DTPD #LasVegasMarketing #AIinMarketing #HospitalityMarketing #MarketingCommunity
Digital Tech & Planning Day is less than a month away, and we`re diving into one of the biggest shifts happening in marketing today. 🔍
Join us at DTPD 2026 for: G.E.O. and a Changing Research Landscape
Presented by Adam Meisch, Director of Client Partnerships at Zeta Global, this session will explore how large language models (LLMs) are changing the way people research and discover information - and what those evolving behaviors mean for marketers.
📅 July 30
📍 The Space
Our biggest event of the year fills up fast, so RSVP now at LVIMA.com to secure your spot!
#LVIMA #DTPD #LasVegasMarketing #AIinMarketing #MarketingStrategy #MarketingCommunity
