Sarineh Croft

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Company & Title

Tremor Video – VP of Sales

LVIMA Member Since


Where is your favorite place? Why?

Amalfi Coast, Italy

What is your guilty pleasure?

Haagen-dazs Mini Ice Cream Bars, 1 after dinner is a must!

What is your favorite quote?

Life is what happens to us while we are making other plans.

iPhone or Android?


If you could pass on words of wisdom to someone in the beginning stages of their career, what would you share with them?

Be authentic – I’ve always believed it’s important to stay true to who you are and your values; whether you’re at the begging stages of your career or you’re a seasoned Ad Executive. I’ve always made sure I impart the same values and ethics at work that I carry in my personal life and I truly believe that the relationships I’ve built in this industry have flourished because of this.

How do you balance your personal life and work life?

A mentor once told me it wasn’t about how well you balanced personal life and work life, but more about how you integrated it. This challenge was presented to me after giving birth a little over a year ago. When returning from maternity, I was given the opportunity to grow my team from 4 to 13 sellers through the acquisition of another company. Although incredibly exciting, I also had newborn twins at home. If I was at home, then my focus had to be 100% on them. Integrating both aspects of my life together was a must to ensure I succeeded not only as a leader for my team, but as a mother. Once I set clear guidelines with my team, they knew I’d be available for them at all hours before and after work, with the exception of a few hours, at which point I was dedicating time to the family. By setting these guidelines, I was able to establish an excellent working relationship with all my sellers and dedicate appropriate time to both them and to my family. It’s all on how you manage the time you have and always be present in the moment.

Describe yourself in 3 words.

Motivated. Resilient. Assertive.

What is your favorite thing about LVIMA?

It’s a community of industry experts that work in one of the most exhilarating cities in the nation – whats not to love?