Las Vegas Innovation Marketing Association recognized the most innovative campaigns, leaders, luminaries and lemonade-makers during the virtual Digital Media Awards held on December 10, 2020. In its 15th year, the annual event presented 14 awards across categories like Best Cause Marketing Campaign, Best Partnership, Best Integrated Marketing Campaign, as well as a new series, the Lemonade Makers, which celebrated those that went above and beyond to make lemonade from 2020 lemons through their digital marketing or leadership efforts.
The Digital Media Award Winners are:
- Best Integrated Campaign Under $200k – Visit Pahrump, Braintrust Agency
- Best Integrated Campaign Over $200k – Relaunching the Most Notable Destination Tagline, R&R Partners
- Most Original Use of Social Media – Reimagining Lead Gen on LinkedIn, S2 Research
- Best Partnership – Caesars Entertainment x ESPN
- Best Technology Innovation – Verity: Next Level Contextual Intelligence, GumGum
- Best Cause Marketing – Love is Learned, One Love; Lemonade Maker of COVID Marketing – Vegas Smart, R&R Partners
- Lemonade Maker of Business Pivots – Alfred Digital, Braintrust Agency;
- Agency Shining Star – Michelle Francisco, Good Apple
- Branding Shining Star – Katrina Albana, Station Casinos
- Salesperson Shining Star – Lauren Reynolds, Zeta Global
- Lemonade Maker of LVIMA – Randall Thompson
- Lemonade Maker of Leaders – Justin Cohen, REQ
- LVIMA Volunteer Shining Star – Nate White.
Thanks to event sponsors Quantcast, Casual iQ, GumGum, REQ, LVRJ, Simpli.fi, Spotify, Zeta Global and cocktail sponsor, Tremor Video, attendees received a LVIMA Party Kit and enjoyed a virtual cocktail reception, an awards show staring LVIMA members, sponsors and award finalists, and a post event champagne toast.
For more information about Las Vegas Innovation Marketing Association, visit www.lvima.com.
Our Sponsors
Cocktail Sponsors
Our Judges
Lizzie Seedhouse
Lizzie Seedhouse is the Senior Vice President of Digital, Emerging Technology & Strategy with the United Soccer League
Lizzie Seedhouse is the Senior Vice President of Digital, Emerging Technology & Strategy with the United Soccer League, based in Tampa, Florida. Seedhouse has been with the USL since February 2016 and currently oversees a team responsible for fan engagement via all of the USL’s digital channels. As the organization’s leader in global data strategy, Seedhouse is responsible for profiling the USL fan, implementing enhanced data-capture methods, and leveraging fan data to better connect and engage with the USL audience. She is also leading the way on all Sports Betting initiatives for the USL.
Sophia Woodhouse
Sophia Woodhouse is President of 212NYC, New York’s Digital Advertising Club and Senior Client Partner at Twitter.
As President of 212NYC, New York’s leading organization for the digital advertising industry, Sophia is committed to building a better NYC advertising industry by providing the platform, programming, and tools to move the industry forward and enable digital media professionals to build their careers and create meaningful connections.
In addition to her role as President of 212NYC, Sophia is a Senior Client Partner at Twitter where she is responsible for overseeing powerful marketers like American Express and Mastercard. She is also a member of Twitter’s business resource groups, including #TwitterWomen and #BlackBirds.
Jim Nichols
Jim Nichols is CMO of Partnerize.
Jeff Minsky
CMO/Director Emerging Media Investment, Media Village
Jeff Minsky is an award – winning digital media pioneer, innovator, media analyst and futurist. With a career spanning three decades, Minsky has worked with top brands, such as MasterCard, Pepsi, IBM, Disney, TheCW, Hilton, Nissan, and many others to enable their digital transformation. As founder of Ogilvy & Mather’s Digital Media team in 1994, Minsky laid the groundwork in search and display advertising; including launching the first true ad campaigns on the web. He co-authored, edited, and negotiated the original version of the 4A Terms and Conditions which enabled the entire digital advertising ecosystem to work off of standards. He has incubated and launched several divisions within Omnicom Media Group including mobile, gaming, and AdvancedTV. Currently he serves on the Advisory Board of Influential, an AI powered social influencer marketplace. He currently holds the position of Lead Analyst and Editor at MediaVillage working closely with industry icon Jack Myers. Jeff is also a leading expert in the Virtual Reality space working as a consultant to inVRsion, a VR-powered SAAS platform for hyper-realistic simulations of products, fashion, and retail environments.
