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Director of Marketing

Website HardRock Hard Rock International

Overview

At Hard Rock we are a diverse group of team members who possess a friendly disposition, attention to detail and an unwavering dedication to superior guest service. Hard Rock is committed to providing the best experience any customer can have, so exceptional guest service is our #1 priority, and our team members are our most valuable asset.

JOB SUMMARY

The Director of Marketing is responsible for the development and execution of strategic Advertising, Digital, Social, and PR plans of The Mirage and soon to be Hard Rock Las Vegas. This position requires an in-depth understanding of the competitive environment, multi-channel communications, and best practices in the area of brand development, advertising, relationship marketing, consumer promotion and business analytics. This executive will lead the integration of traditional, digital advertising mediums, social media, and public relations to drive occupancy, gaming revenue, food & beverage revenue and ROI while also enhancing the brands image in Las Vegas.

Responsibilities

  • Provide overall strategic marketing direction for all elements of the Mirage and soon to be Hard Rock Las Vegas including advertising, digital, social media and public relations.
  • Provide strategic direction and leadership to advertising, digital, social media and creative teams. Performs research, reporting and analysis to guide future planning.
  • Lead effort with Vice President of Marketing, Vice President of Entertainment, Vice President of Food & Beverage, Vice President of Hotel Operations and agencies to evaluate and optimize overall media mix / advertising spending.
  • Manage relationships with agencies of record and align internal corporate resources for a cohesive plan.
  • Manages the creation and display of all advertising, collateral material and in-house audio/video
  • Oversee the development of social media calendars and digital advertising campaigns; analyses and leverages reporting tools that will provide meaningful insight and measurable results on campaigns.
  • Negotiates with print, radio and television and advertising agencies for appropriate advertising contracts.
  • Develop and execute programs to support on-going needs, drive covers and launch new Food & Beverage outlets.
  • Assist all property departments in achieving department goals through cohesive and efficient marketing support.
  • Oversee all advertising budgets and accounting; including budget reviews and approval by management.
  • Monitors all advertising media and buys to assure compliance with advertising plans.
  • Reviews and approves all media advertisement before release.
  • Direct and coordinate all photographic and video needs of the department.
  • Drafts and implements departmental policies and procedures emphasizing long-term goals and objectives.
  • Promotes positive public/employee relations at all times.
  • Performs all other job related duties as requested.

Qualifications

Bachelors’ in Marketing or Advertising and seven (7) years experience in Advertising or PR required.  An equivalent combination of education and experience will be considered. Proficiency in MS Office, Excel, Word and Access required.

 

WORK ENVIRONMENT

The working conditions are those typically found in an indoor, climate controlled office environment. Will be exposed to casino related factors including but not limited to second hand smoke, excessive noise, large crowds and stress related to servicing guests in a high pressure and fast paced environment.

Physical Demands and Work Environment

  • Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, second hand smoke and excessive noise.
  • While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.

To apply for this job please visit hrhcvegas-hardrock.icims.com.