Communications Specialist

Website Goodwillntl Goodwill


Customer Service Expectations

Serving customers at Goodwill has never been more rewarding.  Whether serving our guests with their shopping experiences, assisting someone in our community to better their life, or helping your fellow coworker to exceed, Goodwill is about reaching out and making a difference.

Diversity, Equity, and Inclusion Expectations

Goodwill is committed to fostering a culture of dignity and trust where all individuals feel respected and valued.  The sum of individual differences, life experiences, knowledge, background, education, unique capabilities, and talent converge to create an environment of inclusivity, equity, and excellence.

Safety Expectations

At Goodwill, safety is everyone’s job.   Ensuring a workplace where people can grow and enrich themselves and others by giving can only happen if our environment is secure and safe.  Being compliant with safety rules, policies, procedures, and regulations, while assessing and eliminating workplace hazards, is essential to our business and delivering our mission.


The Communications Specialist crafts strategic communications that present the compelling work of the Goodwill of Southern Nevada (Goodwill®) Mission Services team. Reporting directly to the Vice President of Marketing and Communications with direct support responsibility to the Chief Mission Services Officer, the Communications Specialist creates and executes focused, consistent, and effective communications campaigns and omnichannel content that supports Goodwill’s visibility, reputation, and enrollment in Goodwill’s workforce development programs. Productive collaboration and partnerships with cross-functional teams such as retail operations, marketing, IT, as well as with contracted public relations support (as applicable) are critical.


•   Researches and writes feature stories, press releases, media alerts, and other copy for print, electronic, and online publications that reach internal and external audiences.

•   Creates and deploys specialized communications including but not limited to participant success stories, social media posts, e-newsletters, text messages, videos, website content, donor communications, and stewardship initiatives.

•   Serves as an impactful storyteller for Goodwill by acquiring a thorough understanding of the organization’s history, brand voice, messaging, community impact, fundraising strategy, and advocacy goals.

•   Successfully collaborates and partners with internal and external stakeholders and agencies.

•   Ensures effective deployment of communications on social media channels.

•   Conducts research and report metrics to evaluate and optimize effectiveness of communications.

•   Creates and maintains communications editorial calendars for various stakeholder groups.

•   Maintains library of program participant and Goodwill employee success stories.

•   Assists with other projects as assigned by management.

•   Ensures compliance with Goodwill policies in Goodwill Team Member Guidebook, CARF International standards, and safety and security regulations.

Education, Experience, and Requirements

•   Associate’s or Bachelor’s degree in Journalism, Communications, Marketing, or related field.

•   Minimum five years of experience in a related role.

•   Experience with a nonprofit or service-focused organization.

•   Demonstrated high proficiency in writing and copy editing for various audiences and media (print, video, digital, PR, and social), including understanding of AP Stylebook guidelines

•   Experience with a wide range of consumer and business communications, including articles, bios, personal stories, newsletters, social media posts, press releases, and media advisories

•   Keen sense of what makes a story interesting from the audience’s perspective

•   Demonstrated proficiency with the use of online platforms, including website content management systems (e.g. Squarespace), e-newsletters, and social media

•   Expertise with Google Analytics, Google AdWords, and social media measurement tools

•   Interviewing skills, including asking effective questions and developing rapport/trust with participants

•   Advanced working knowledge of Microsoft Office

•   Strong organizational skills

•   Ability to multitask, prioritize, manage multiple projects, maintain attention to detail, and successfully meet deadlines

•   Desire to provide quality service to internal and external customers

•   Ability to work independently with minimal supervision and as part of a collaborative team

•   High degree of integrity and business ethics

•   Adaptable to change and able to respond swiftly to new circumstances

•   Working knowledge of Adobe Illustrator, Photoshop, and InDesign

•   Working knowledge of Salesforce or similar CRM software a plus

•   Ability to speak conversationally and write in Spanish a plus

•   No record or disclosure of criminal conviction within 7 years from date of application that indicates a tendency towards theft, violence, dishonesty, deceit, drug manufacture or sale, moral turpitude, or predatory behavior

•   Must provide proof of identification and eligibility to work in the United States of America

Environmental Factors

90% of work is conducted in the office, with the remainder at stores and in the community.

Physical Factors

Ability to lift, carry, push, and pull up to 25 lbs. Ability to sit or stand for extended periods of time.

To apply for this job please visit workforcenow.adp.com.