Digital Planning Day 2016 at the T-Mobile Arena – Event Summary

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LVIMA is excited to announce the July 28th return of Digital Planning Day, with two lead sponsors!  PodcastOne has joined as lead content sponsor, and Oracle will host the networking cocktail party following the sessions.

Each July, LVIMA brings together our digital marketing members (who are also advertising, marketing and technology decision-makers) from the brand and agency communities.  We share an afternoon of learning and exposure to industry thought leadership.  We have 10 Presenting sponsors bring valuable research and marketing insight to the group in 10-minute presentations. This is a year’s worth of education in an afternoon, with networking to follow!

Event Location

LVIMA is proud to be working with the T-Mobile Arena for this year’s Digital Planning Day.  The T-Mobile Arena is Las Vegas’ newest event space.  This joint venture between MGM and AEG seats up to 20K.  The Goose Island Lounge is one of the arena’s great event spaces.   Come join us in this amazing facility that opened in April 2016.


Goose Island Inside T-Mobile Arena
Park at NY-NY parking garage.
Use the garage’s 4th floor bridge to enter the arena


PodcastOne is our Lead Content Sponsor


Oracle is our Networking/ Cocktail Sponsor


Reception Follows the Presentations at 4:30 pm

Our Presenting Sponsors


Meet Our Panel

Norm Pattiz Moderator

Norm Pattiz – Panel Moderator and CEO of Podcast One

Norm Pattiz is Founder and Executive Chairman of PodcastOne.  With over 40 years of experience in radio syndication, Norm Pattiz is also the Founder of Westwood One which, under his leadership, became America’s largest provider of news, sports, entertainment, talk and traffic programming to the Broadcast Industry.  Recognizing the untapped opportunities in the audio on-demand industry, Pattiz then launched PodcastOne at the end of 2012. The company quickly became the leading producer/ distributer in audio on-demand programming.  Today, PodcastOne’s popular line-up of personalities and brands include Adam Carolla, Shaquille O’Neal, Steve Austin, Dan Patrick, Heather Dubrow, Larry King, Chris Jericho, Penn Jillette, Nicole “Snooki” Polizzi, Laura Ingraham, Dr. Drew and TheCHIVE, plus WNYC’s Radiolab, Freakonomics and over 200 more of today’s most popular podcasts.  In 2009, Pattiz was inducted into the National Radio Hall of Fame and received the Giants of Broadcasting Award from the Library of American Broadcasting.

Heather Dubrow - Panelist

Heather Dubrow – Panelist

Heathers extensive acting career includes film, stage and series regular roles on many television shows including Jenny( NBC) , Stark Raving Mad (NBC) , That’s Life (CBS) and SEQUESTERED ( Crackle) to name a few. Heather toured with a 14 piece Big Band as the lead singer for four years opening for artists such as Mel Torme, Manhattan Transfer and Dana Carvey. She sang the theme song to CBS’s THAT’S LIFE.  Heather joined the cast of The Real Housewives of Orange County in season 7 as the witty, down-to-earth, gorgeous brunette deftly juggling family life and multiple business ventures.   She is also an accomplished host with credits ranging from news rooms to talk shows, most recently hosting the BOTCHED after show, BOTCHED POST OP on the E! Network.  Heather is also conquering the podcast world with her highly successful show “Heather Dubrow’s World” on Podcast One, premiering at #3 on the iTunes Charts for North America.  She is a graduate of Syracuse University with a BFA in Musical Theatre.


Dan - Headshot

Dan Granger – Panelist

Dan Granger is the Founder and CEO of the L.A.-based ad agency, Oxford Road.  His company brings analytics and innovation to influencer marketing campaigns for the most innovative companies in the world, including Hulu, DollarShaveClub and LegalZoom. Oxford Road went from startup to over $1M per month in billing in its first year.  Dan’s background is in radio. He worked at ClearChannel—now iHeartMedia—for 10 years. Dan helped digital companies use radio to drive customer acquisitions, then he discovered the emerging platform of podcasts, and started placing ads for his radio clients, like LegalZoom, j2 Global, GameFly, Weinstein Company, LendingClub, Prosper, RingCentral, and, in podcast programming. After seeing its early success, he saw an opportunity and Oxford Road was born. Now, they are a stacked agency, with experts in TV, Radio, Podcasts, YouTube, and Digital Streaming.

Lizzie Widhelm - Panelist

Lizzie Widhelm – Panelist


Today, as the senior vice president of ad product sales and strategy for Pandora, the world’s most powerful music discovery platform, Lizzie brings ad products to life that enable marketers to tell their stories and build connections with consumers.  She has been with Pandora since the company’s formative moments over a decade ago.  Lizzie started at Pandora as the company’s very first salesperson, selling “digital audio” … a product that no one had ever heard of.  After cracking accounts with some of the most prominent advertisers in the country, Lizzie became Pandora’s vice president of west coast sales and vice president of national entertainment sales, driving Pandora’s success with entertainment, film, and TV advertisers.  Next, Lizzie was vice president of digital where she was responsible for Pandora’s digital advertising positioning and oversaw the advertising sales strategy team.  Prior to Pandora, Lizzie worked with startups such as Broadband Enterprises and game companies (iWin, Uproar, and Flipside) before and subsequent to their sale to Vivendi Universal.  Lizzie received a bachelor’s of science in finance and accounting from the University of Arizona.  Outside of work, she enjoys being a mother to three wild boys and a wife to her loving husband Ben.

Chris Evans Pic

Chris Evans – Panelist

Chris Evans is the Vice President of Media for R&R Partners and is a LVIMA Board Member.

In the light-speed world of media planning, buying and analytics, where new trends and platforms are an almost weekly occurrence, it is critical to have smart, insightful leadership at the helm of your media strategy. This is why Chris leads the media department for R&R Partners across our network of 9 offices, managing a team of 40+ buyers and planners across traditional and digital media for multimillion-dollar brands.  Prior to joining R&R, he served as SVP/Media Director for True Media, where he oversaw a staff of 35 team members across multiple Midwest offices. In this role, he helped clients such as Monsanto, State of Missouri, Hospital Corporation of America, University of Missouri and Jefferson City Tourism.  Previously, he was with Starcom MediaVest Group in Detroit, where he developed strategies for General Motors brands including Cadillac, Hummer and Pontiac, and GM Goodwrench.