Artificial Intelligence and the Future of Advertising Breakfast RECAP

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Our Topic – Artificial Intelligence and the Future of Advertising

Artificial intelligence is the buzzword from 2018 and the foreseeable future. Learn more about how advertisers are fueling campaigns, finding their ‘dream customers’ and personalizing messaging with AI in an innovation-focused panel moderated by Quantcast’s Steven Feldman.

Our Event Sponsor – Quantcast

Quantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter, faster and more relevant.

Since 2006, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud, our suite of audience insights, targeting and measurement solutions designed to understand, influence, convert and measure the consumer journey. Marketers, agencies, consultancies, and publishers use the Quantcast Intelligence Cloud to discover new customers, drive incremental growth and deliver business outcomes.

For more information, visit their site.

Our Panel Moderator

Chris Evans

VP of Media & Publishing
R&R Partners

Steven Feldman

North America Marketing Lead
Quantcast

Steven is currently the North American Marketing Lead at Quantcast. In this role, Steven oversees all Marketing efforts including events, experiential marketing, customer marketing and sales enablement.  Steven has been at Quantcast for over 2 years, and prior to this role led the strategic client pitch process.

Prior to Quantcast, Steven spent over 15 years at leading Media Agencies including MediaVest and UM. At MediaVest, Steven worked exclusively on the Walmart account, overseeing all media planning and digital innovation.  At UM, Steven worked across multiple media teams and markets before ultimately leading media strategy and digital investment for top clients including Microsoft, Mastercard and Verizon FiOS.

Steven is a seasoned media professional with over 20 years of experience in driving innovation and creating unique measurement solutions tying media strategy and investment to business outcomes.

Justin Cohen

President
IMI

Megan Estrada

VP of Media
MGM Resorts International

Tricia Elder

Account Director
R&R Partners

 

Our Location:  R&R Partners

Some of our finest content events in the last few years have been hosted by R&R Partners.

R&R Partners creates communications that spring from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity which addresses all audiences, ignites conversations, and incites action through iconic work. A prime example is the “What happens here, stays here” campaign for Las Vegas, which earned us a front-page profile in The New York Times. According to Ad Age, R&R Partners is among the top 30 “Best Places to Work in Marketing & Media” and our strategic thinking has been covered by The Wall Street Journal, USA Today, Forbes, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com, stopping by our Las Vegas headquarters, or checking out our offices in Denver, Los Angeles, Phoenix, Reno, Salt Lake City and Washington, D.C.

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