What Happens in Marketing Ep 2: Employment Branding into the Future
Join us as we dive into the world of employment branding. Joined by digital recruitment expert Lynn Ingham of Digital Talent Guide, we discuss the nuances of employment branding versus standard branding.
Listen in to hear tips on creating your employment brand with intent, setting goals for employee and prospective employee experience, and refining your processes to meet these goals. We give examples of who is doing it right in this space with bullet points on how to learn from them. The conversation shifts to a look forward as we discuss the importance of DEI policies and what to consider as you create, and refine them. We tackle the topic of remote versus in-office work, and what you should consider if you are looking to make a transition for your workforce.
We discuss a helpful guide from Glassdoor on Diversity and Inclusion, here’s the link to download it: https://resources.glassdoor.com/diversity-inclusion-in-the-workplace.html
About our guest Lynn Ingham
I’ve been a part of digital almost since the beginning, helping great media companies and platforms meet the needs of brands and agencies. Throughout my career, I’ve been told that I have a real knack for finding exactly the right opportunities for companies and individuals. The secret, I think, is to understand both the stated and unstated needs of each. Companies and people really are unique, and the right match always exists if both are clear about what they each have to offer. It is then that a network and an expert can uncover a great fit.
My national network of brand, agency, sales, marketing and ad operations connections is based on years of personal experience in the digital trenches. I possess a deep understanding of the fast and furious rate of change continually sweeping our industry, and I stay connected to people who dedicate their professional careers to the growth and maturation of the digital media market.
About show host Tom Heaton
My career has been built around my talent of using design to bring both marketing and strategic solutions to life.
Working for some of the best print and digital companies in the world has given me exposure to an incredible amount of training, resources, and products. With this knowledge and personal commitment, I have earned the responsibility to perform in an agency-type setting; acting as the trusted advisor for both local and national brands. I have developed and transformed concepts into a beautiful message and delivered results for these clients’ brands.
