S3 E1: Super Las Vegas-Bringing the Big Game to life in Sin City

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Join us for the season three premiere episode of What Happens in Marketing as we get a peek behind the scenes at the marketing that brought the biggest game in the US to Las Vegas. We welcome Richelle Rice, Vice President of Social and Digital Marketing for the Las Vegas Super Bowl Host Committee, and hear her advice for marketers across the Southwest. Come hear how the Super Bowl came to life in Vegas and what could be coming next for our market. 

Richelle Rice

VP Social & Digital Marketing

Las Vegas Super Bowl Host Committee

Richelle is an Emmy award-winning communications professional with extensive experience in digital marketing and TV news. As the Vice President of Social & Digital Marketing at Las Vegas Super Bowl LVIII Host Committee, Richelle is responsible for leading the social media and digital marketing efforts for the biggest sporting event in the world. She moved to Las Vegas in 2003 to cover crime for NBC News. During her time in Vegas, she made significant strides in her career, notably with the Las Vegas Metropolitan Police Department, where she launched the department’s social media channels.

Richelle’s career trajectory led her to spearhead the creation of the social media division at one of the largest PR firms in Southern Nevada. She has conceived and executed digital marketing strategies for brands ranging from Virgin Hotels Las Vegas to The Palm Restaurant Group, Four Seasons, and the Vegas Golden Knights. Richelle’s extensive experience extends to adeptly managing social media crisis communications, orchestrating influencer and brand ambassador programs, and delivering impactful results through paid social media campaigns.