Raise the Stakes Recap

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Our “Raise the Stakes” Breakfast sponsored by Eyeview did just that. Speaker Andrew Davis taught the audience how important it is for a video to raise questions, build suspense, create threats, expand the curiosity gap and then give closure. In realtime, he re-edited a frumpy, standard issue testimonial video into something that was much more interesting and engaging. This event was definitely instructive and packed with takeaways. 

If you’re interested to learn more about Andrew, visit his website where you can learn more about his background, watch an awesome video or buy one of his books.  

After Andrew Davis spoke, a panel of digital marketing experts brought their real-world knowledge of video marketing, personalization and more to the event. Panelists included:

  • Dina Sankari, VP of Client Solutions, Eyeview
  • Mamie Peers, VP of Digital Marketing, The Cosmopolitan of Las Vegas
  • Joe Ward, Director of Hospitality Marketing, Caesars Entertainment
  • T.C. Torres, Senior Associate Media Director at R&R Partners 
  • Moderator: Chris Evans, VP of Media & Publishing, R&R Partners

If you attended, thank you so much for attending another “gotta be there” LVIMA event and be sure to check out all of the event pics on Facebook, Instagram or Twitter. 

Our Speaker

Andrew Davis

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He’s appeared in the New York Times and on the Today Show. He’s crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

 

Raise the Stakes:

The psychological phenomenon brilliant brands use to turn video views into revenue.

We’re ready to raise the stakes and go all in on video. We want to create engaging videos, viral videos, videos that capture our audience’s attention. Unfortunately, our audience’s attention span is shorter than ever. So how do successful brands earn and maintain the attention of their video viewers? How do they create video after video that delivers real revenue results?

Maybe, just maybe, in our quest to make our videos consumable we’ve made our videos unwatchable. It turns out, the most successful video producers in the world don’t worry about how long their video is. Instead, they force the audience to chase answers.

In this exhilarating 45-minute keynote presentation, former television producer and bestselling author Andrew Davis will show you how to turn video duds into dynamite. You’ll be challenged to think like a reality tv editor, and he’ll show you the five things that brilliant businesses do to transform their videos from boring to brilliant. More importantly, you’ll learn the simple secret to creating videos that drive real revenue.

Are you ready to transform attention into revenue?!

Our Sponsor

OUTCOME-BASED VIDEO MARKETING

It’s time to move past media metrics and ad delivery.  It’s time for video to drive results.

Today’s marketing is all about the outcome. So is Eyeview.

With our proprietary VideoIQ® technology, Eyeview easily leverages the brand, product, and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ provides an elemental knowledge of video variables that powers a results-driven decision engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook.

Headquartered in New York City, with offices in LA, Detroit, Seattle, Chicago and London, Eyeview serves the nation’s top brands, including P&G, Walgreens, Lowe’s, Honda, BMW, and Priceline. Eyeview was ranked as the second-fastest growing company in the Tri-State Area by Deloitte’s Technology Fast 500™.

Our Panel of Experts

After our keynote, our panel of experts will share their insights and how they’ve used video to turn views into revenue. Panelists include:


Dina Sankari
VP Client Solutions – Eyeview

Dina Sankari is a proven leader in the digital space with a passion for solving problems for marketers. As the VP of Client Solutions at Eyeview, Dina leads a team of strategists who create personalized video programs that deliver real business outcomes. Prior to joining Eyeview, Dina spent a decade overseeing digital planning at several media agencies for brands across the Retail, CPG, Auto and Travel verticals.
 
 
 
Joe Ward

Dir Hospitality Marketing-Bally’s, Paris, Planet Hollywood

Joe has worked in the hospitality industry for 20+ years, gaining experience in hotel operations, sales, and marketing. He has worked for MGM Resorts opening New York-New York Hotel & Casino and most recently the travel/tech companies of Orbitz and Viant. Leaving the start-up world after 10 years, Joe returned to the hotel side and joined Caesars Entertainment as the Director of Hospitality Marketing. He is passionate about finding new ways to capture customers’ attention and building unique brands. His first project back was organizing The Killer’s concert in front of Caesars Palace which was televised on Jimmy Kimmel LIVE! Outside of work, Joe enjoys traveling with his family to as many places as possible and playing poker and golf.

Mamie Peers

VP Digital Marketing – Cosmopolitan of Las Vegas

Mamie Peers serves as Vice President of Digital Marketing at The Cosmopolitan of Las Vegas, the 3,005-room resort located at the heart of the Las Vegas Strip. She oversees the resort’s digital communications strategy, which includes the redesign and mobilization of the resort’s website, a revamp of its social media channels, and an inspired approach to online advertising. The new website features a clean, simple yet compelling layout that guests can easily navigate to book reservations and entertainment options from their mobile phones. Most recently Peers launched Rose, a mischief-making SMS chatbot who helps guests have more fun on their trips to Vegas by dishing out insider tips in a playful tone distinct to The Cosmopolitan.
 

Our Venue

R&R builds innovative brand relationships across a wide range of audiences through integrated services.  Their creative space reflects their work.   We thank them for being gracious hosts again this year.

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