Facebook
Twitter
YouTube
LinkedIn

Las Vegas Digital Media Awards 2020 Winners

Back to Blog
 

Las Vegas Innovation Marketing Association recognized the most innovative campaigns, leaders, luminaries and lemonade-makers during the virtual Digital Media Awards held on December 10, 2020. In its 15th year, the annual event presented 14 awards across categories like Best Cause Marketing Campaign, Best Partnership, Best Integrated Marketing Campaign, as well as a new series, the Lemonade Makers, which celebrated those that went above and beyond to make lemonade from 2020 lemons through their digital marketing or leadership efforts.

The Digital Media Award Winners are:

Best Integrated Campaign Under $200k – Visit Pahrump, Braintrust Agency

Great stories are made of many pieces, and they don’t always have to cost an arm and a leg. What campaign did you launch that created a WOW experience for your customers at every touchpoint? Was there a campaign that blew the doors off your ROAS expectations? Drove record-breaking leads? Brand or DR. Top, mid or bottom-funnel, share the work that you’re adding to your case-study portfolio.

Best Integrated Campaign Over $200k – Relaunching the Most Notable Destination Tagline, R&R Partners

Great stories have many pieces. What campaign did you launch that created a WOW experience for your customers at every touchpoint? Was there a campaign that had everyone buzzing about your brand? Did it exceed all your expectations? Never been done before? Brand or DR. Top, mid or bottom-funnel, share the work that you’re adding to your case-study portfolio.

Most Original Use of Social Media – Reimagining Lead Gen on LinkedIn, S2 Research

For many, social media is the first connection with customers. It’s the voice of the brand. It’s the channel that has its pulse on what’s trending. Whether it was an organic post(s), a full-blown campaign, or an influencer series that took your social channel(s) by storm, what was the most original way you used social media this year to further your business’s goals?

Best Partnership – Caesars Entertainment x ESPN

Las Vegas and neon. Chicken and waffles. Beyoncé and Jay-Z. These are power partnerships. What was your power partnership of 2020? This could be an influencer collaboration, a unique sponsorship/partnership with another brand, a brand/publisher collaboration or a technology partner.

Best Technology Innovation – Verity: Next Level Contextual Intelligence, GumGum

We couldn’t do what we do best without technology. Tech is often the unsung hero behind any successful campaign. AI, VR, site enhancements, new shopping experience, a new tech stack or reporting visualizations– what were the technology tools and tricks you used to elevate a campaign, consumer engagement or provide efficiencies in your team’s workflow? How did technology help you elevate a campaign (or partnership) into the stratosphere of success?!

Best Cause Marketing – Love is Learned, One Love; Lemonade Maker of COVID Marketing – Vegas Smart, R&R Partners

As marketers, the brands we work for and with have the power to use their voices for good. Big or small, whether it was supporting a non-profit, lending your brand voice to get out the vote or advocating against inequalities, how did your marketing campaign make a difference in the world?

Lemonade Maker of Business Pivots – Alfred Digital, Braintrust Agency;

We look around and see an empty canvas, a future that does not fit into the containers of the past.  And boy, did we get creative! Big, small, one-off or long-term, we’d love to hear your “Making Lemonade” story. Share your business pivot story here, whether it’s personal or something you helped implement for your company. Was it a new revenue stream? A switch to eCom? A virtual series? Published a book? Launched an Etsy shop? We want to celebrate these sweet innovations.

Agency Shining Star – Michelle Francisco, Good Apple

Agency folks, consultants, one-person shows, this award is for you! Nominate yourself or a colleague who is *that* person. That person that is the glue that holds the team together. The person that is always lending a helping hand. Are they on the cutting edge and always sharing their knowledge? Do they push the team to try new things? They can talk any client off the ledge or are always there with the perfect insight nugget. Were they the ones organizing remote happy hours, sending you words of encouragement and leading the charge for change? Senior or up and comer, if they are a Shining Star to your agency, we want to celebrate them!

Branding Shining Star – Katrina Albana, Station Casinos

Brand folks, this award is for you! Nominate yourself or a colleague who is *that* person. That person that is the glue that holds the team together. The person that is always lending a helping hand. Are they on the cutting edge and always sharing their knowledge? Do they push the team to try new things? Always there with a strategic plan that hits just the right notes? Were they the ones organizing remote happy hours, sending you words of encouragement and leading the charge for change? Senior or up and comer, if you consider them a Shining Star, this award is to celebrate them!

Salesperson Shining Star – Lauren Reynolds, Zeta Global

Sellers, if you call on or support Las Vegas clients, this award is for you and your team! Nominate yourself or that awesome Account Manager that works tirelessly behind the scenes for you. You’re the person that is always there for brand or agency folks with a helping hand, awesome insights, a strategic media proposal or a perfectly formatted report. You’re at the top of your game, or maybe you know an up and comer you work with that deserves to hear their praises sung. Either way, submit away! We want to celebrate YOU.

Lemonade Maker of LVIMA – Randall Thompson

Lemonade Maker of Leaders – Justin Cohen, REQ

Leaders come in all shapes and sizes. Despite their title, they all have one thing in common – they are highly effective in achieving positive change. In a year like no other, this leader helped their team and company make lemonade from lemons. They led with authenticity and empathy. They led with positivity and encouraged “failure” to drive success and learnings. They were a role model, a shoulder to lean on, influenced strategy and drove innovation in a time when everyone needed to think differently.

LVIMA Volunteer Shining Star – Nate White.

This will be nominated and voted by LVIMA board only, not for public voting.