The Senior Manager, Performance Marketing owns the strategy and day-to-day execution of TensorWave’s paid acquisition program. This is a player-coach role: you will set the direction, build the systems, and do the work, with the expectation of being hands-on in execution from Day 1. TensorWave’s paid program is in an early and intentional build phase, budgets are currently lean, and this role is expected to use that constraint productively. The immediate priority is establishing the playbooks, processes, attribution standards, and creative frameworks that position the team to execute at scale quickly and confidently when larger budgets are unlocked.

What You’ll Do

Manage and develop a performance marketing team, with the expectation that the team will grow as the program scales.
Own the annual performance marketing budget with full ROAS and pipeline accountability.
Define the channel strategy, audience architecture, and investment framework for the paid acquisition program.
Drive alignment between paid acquisition strategy and commercial priorities with Growth Operations and the VP.
Build the performance marketing playbook and attribution standards used across the function.
Own competitive ad tracking across the paid landscape and use those insights to keep campaigns differentiated and competitive.
During the current lean-budget phase, prioritize building the infrastructure for scale: channel playbooks, audience segmentation frameworks, creative production processes, and full-funnel attribution models that enable the team to execute high-quality campaigns with speed and precision as budgets grow.
Represent performance marketing in VP-level planning and contribute to board-cycle materials.
 

Who You Are

Required Qualifications

Must reside in, or be open to relocating to Las Vegas, NV.
7 to 9 years of performance marketing experience; comfortable operating as a player-coach with direct management experience.
Experience in B2B Tech is required; AI cloud or infrastructure paid acquisition experience strongly preferred.
Data-driven decision maker who supports decisions with data and evidence.
Highly organized across multiple projects with a consistent track record of delivering on time.
A collaborative team player who thrives in cross-functional environments.
Demonstrated track record of managing a performance marketing team with full budget ownership.
Strong executive communication with experience presenting to VP and above.
Preferred Qualifications

Background in advertising to developer and enterprise AI audiences at scale.
Experience building paid acquisition playbooks adopted across a marketing function.
We’re looking for resilient, adaptable people to join our team, who enjoy collaborating and tackling tough challenges. We’re all about offering real opportunities for growth, letting you dive into complex problems and make a meaningful impact through creative solutions. If you’re a driven contributor, we encourage you to explore opportunities to make an impact at TensorWave. Join us as we redefine the possibilities of intelligent computing.