Role Summary

The Vice President, Global Marketing is the enterprise owner of marketing strategy and integrated marketing for IGT’s Global Land-Based Gaming business, with global remit and primary focus on North America.

The role serves as the internal and external brand steward-ensuring messaging cohesion from operator-facing trade materials through player-facing digital experiences-and leads the ideation, planning, and execution of master marketing campaigns that span both B2B (operator) and B2C (player) audiences from concept through measurement.

The role directs the activation of IGT’s full marketing ecosystem—Player

Marketing, Digital, Communications, Creative, and partner functions-to deliver commercial outcomes in support of segment growth. Success in this role materially shapes IGT’s brand equity, demand-generation effectiveness, and competitive positioning across the land-based gaming category.