Vice President of Marketing & PlayerDevelopment

Website Golden Entertainment, Inc.

Job Description Summary

Provides strategic leadership and executive oversight for all property-level marketing and player development initiatives, driving revenue growth, brand positioning, and customer engagement across casino and non-casino operations. Responsible for the development and execution of integrated marketing strategies, including database marketing, player loyalty, CRM, events, promotions, and strategic partnerships. Ensures alignment between marketing efforts and business objectives while optimizing guest acquisition, retention, and lifetime value. Leads cross-functional collaboration to enhance the overall guest experience, strengthen brand equity, and deliver measurable performance across all marketing channels and programs.

 

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