The primary responsibility of the Social Media Support Representative (SMSR) is engaging users and creating an interactive relationship between the consumer and Allegiant by identifying a customer’s travel needs, modifying existing reservations, and consulting on travel related issues to deliver a satisfying customer experience. In addition, a SMSR role includes the ability to identify potential news stories, media personnel inquiries and viral/trending posts. As business demands, resolution of customer inquiries may include outbound phone customer service.