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Digital Technology & Planning Day 2022

July 28, 2022 @ 2:00 pm 7:00 pm PDT

Tickets – Limit 1 Per Person, limited to LVIMA Members ONLY. Non-members – please join before requesting a ticket. Thank you!

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Our most popular half-day event! Join us for 9 lighting rounds of education content from Sports Marketing to Branding, Privacy, SEO and more. Hear from industry experts and local thought leaders.

After a day of brain food, join us for our infamous Happy Hour sponsored by TripleLift.
Enjoy Open Bar, mouthwatering bites, lots of swag and a few giveaways!

Thanks to our sponsors: Causal iQ, Quantcast, REQ, Simpli.fi, Sojern, Tremor Video, Undertone, Viant, Zeta and Happy Hour sponsor TripleLift!

WHEN: Thursday, July 28
Doors Open: 1:30pm
Educational & Inspiring Content: 2pm – 5pm
Happy Hour: 5pm – 7pm

Cocktail Sponsor

Enjoy cocktails and conversation courtesy of our cocktail sponsor, TripleLift!

Presenting Sponsors

Our Keynote

Ignite the Spark within You –

a Dynamic Discussion for Unleashing Your Potential & Awakening Your Dreams

Jaime Konzelman

Executive Coach, Motivational Speaker, Author

We’re facing an increasingly complex and volatile world in 2022 – personally, professionally, and in our communities and wider world. If you have ever felt stuck, or like you’ve taken the wrong path in career or life, or perhaps some detour you took years ago still haunts you, holding you back from something truly great — this is your invitation to dream again. Join us for a conversation with Jaime Konzelman. She has a story you will hardly believe and one you will not want to miss.

Jaime Konzelman is a sought-after executive coach, motivational speaker, and author with 20+ years’ enterprise sales experience selling complex services and leading high performing, global teams. Her private clients include professional athletes, celebrities, and fortune 500 executives – who despite their diverse backgrounds share one common goal: to live a life deeply rooted in passion and purpose.

Jaime’s mission is to help people unleash their potential and awaken their dreams, one conversation and one adventure at a time.  She is proud to share her debut memoir, Dealmaker, now selling on Amazon.

Speakers & Sessions

Fireside Chat with Causal iQ – Marketing in the Post Pandemic

Autumn Hood

Vice President, Hunter Marketing

Moderator

Thomas Atkins

Executive Director of Media, MGM Resorts International

Romodan “Rom” Mahmoud

Senior Digital Marketing Manager, Cirque Du Soleil

Fireside Chat: Measuring the Impact of Your Marketing Dollars

Peter Briskey

Peter Briskey, Senior Client Partner, Quantcast

Chris Evans

Senior Director Global Advertising, Caesars Entertainment

Digital advertising cannot be ruled by the ruler. For marketers to drive the right outcomes, they need to set the right incentives. This is where incrementality comes in. It can act as the first step in measuring the true impact of an ad on conversions. Join Quantcast for a discussion about incrementality testing, best practices for determining the impact of marketing on sales and how to answer the question of whether your marketing dollars are helping you to sell more.

Using Content to Grow Your Brand Awareness

Joe Arduini

VP, Earned Media, REQ

Fireside Chat: The Future of Marketing Experiences

Steven Torices

Sales Director, West, Simpli.fi

Nevada Colwell

Director of Marketing & Client Success, Fuse Technologies

THE FUTURE OF ONLINE GAMING – How People-Based Solutions are Transforming a Las Vegas Legacy Brand

Jenny Jones

Account Executive, Viant

John Shumacher

Director of Social & Digital Strategy, Station Casinos

Station Casino’s Director of Social & Digital Strategy, John Schumacher shares a case study on how Viant’s People-Based Solutions helped to transform a Las Vegas legacy brand.

Growing your Customer Base for the Future

Dave Goulden

VP of Product, Sojern

The way marketers build audiences will soon change. Identifying audiences will be more difficult. In a new world that focuses more on privacy, we are going to help you understand why your customers are, how to reach them, and get them to convert.

Understanding the Evolving Living Room in 2022 and Beyond

Lauren Burns

Senior Account Executive, Tremor Video

Michelle Kim

Senior Director of Sales, Tremor Video

With the continued proliferation of streaming TV platforms, consumers have more ways to engage with TV and video content than ever before—and advertisers are seizing upon new opportunities to activate them based on their evolving behaviors. Join us to learn more about the latest media consumption trends and the key implications for brands & agencies from a creative, data and technology perspective.

Privacy + Performance – Using AI to Maintain Compliance

Joe Ward

Regional Vice President, Undertone

Undertone has been working on privacy compliant applications for the past two years and has conducted consumer research on their attitudes towards privacy and have been working with Neutronian, who provides privacy compliance, data accuracy and transparency certification. We’ll discuss what we’ve learned from consumers and how companies can use a privacy first approach to targeting and optimization. We will also share how this approach has improved performance for a variety of advertisers and specifically how it’s performed in the travel industry.

Staying Connected

Adam Meisch

Director of Client Partnerships, Zeta Global

Nick Peroni

Vice President of Client Partnerships, Zeta Global

We’ll explore the challenges of staying connected with customer segments that are historically unknown – the linear TV audience, as well as unknown visitors to your site.

Happy Hour Is Here!

Introducing The Triplelift Cocktail!

Prosecco, Aperol and Soda with an Orange Slice

Great Taste AND Better Ad Results!

3771 S Las Vegas Blvd #120
Las Vegas, NV 89109 United States
+ Google Map
(702) 733-7625
View Venue Website

LVIMA Events Require Membership – Check Here for Membership Options

Limit 1 Ticket Per Order – Each Attendee Must RSVP Individually – Thank you!