Virtual Reality

Virtual Reality is the newest frontier in digital marketing.  It allows marketers to create an immersive, branded experience for customers.  Marketers are starting to use it to tell stories and to help consumers choose or demo products.  Where is it heading?  What is the adoption curve for this new technology?  Join us for the latest on this fascinating topic.

Our Speakers

Cyler Pennington

Content Director

R&R Partners

Cyler knows the right medium is a critical part of the message in the frequently changing social media environment. As corporate director of engagement of R&R Partners’ social media team, his guidance in driving our digital marketing team in developing a steady stream of innovative social media strategies and implementation tactics for a diverse mix of R&R clients is nothing short of incredible.

Successfully building brand affinity and awareness through insightful content creation and community management, Cyler leads his team in creating highly effective social and digital native content strategies for highly visible clients that include the Las Vegas Convention and Visitors Authority, MGM Resorts International, Aristocrat Gaming and Barrick Gold, among others. His work creating native content with high-level media properties such as Vice and Saveur, and leading alpha/beta partnerships with Google, Twitter, and Facebook for LVCVA has helped solidified their profile and raised the approval quotient among key influencers in the social space.

Cyler came to R&R from SBE Entertainment where he managed the launch of five nightlife venues’ interactive marketing profiles along with social media efforts for the luxury boutique SLS Las Vegas. Prior to that he served as Internet marketing specialist at Caesars Entertainment executing paid social and digital media strategies for a number of its resort properties.

An outdoorsman at heart, Cyler grew up in Oregon and Montana and is always up for an adventure. It could be the reason he chose to get married in Africa. Or why he loves camping, skiing and watching Oregon Ducks football – which is an adventure in itself.

Felix Gomez

Vice President

YuMe

Felix has been with YuMe since 2013 when he joined as Director of the West Coast. He’s had the opportunity to speak and participate at several different industry events on the West coast; most recently was when he presented “Making a Connection Using Neuroscience” at Digital Planning Day in Las Vegas.

Randy Saaf

CEO

Lucid Sight

Randy Saaf is currently CEO of Lucid Sight, Inc. Lucid Sight, Inc. develops VR games and experiences for the next generation of Virtual Reality devices (Daydream, Samsung Gear VR, Oculus Rift, HTC Vive, and Playstation VR).
Lucid Sight also provides advertisers an immersive and high-quality platform to engage with VR users. Lucid Sight is founded by Randy Saaf and Octavio Herrera (serial entrepreneurs and founding investors of mobile advertising company AdColony) along with experienced game developer Fazri Zubair.

Randy is a proven entrepreneur who has built technology companies since he was 23 years old. In 2008, Randy co founded mobile game company Jirbo, Inc. In 2011 Jirbo was renamed to AdColony and became the leading mobile video advertising platform trusted by top grossing mobile app developers and Fortune 500 brands. AdColony was purchased by Opera Software for $350MM in 2014. Previous to that Randy was founder and CEO of MediaDefender, Inc. Randy started MediaDefender in 2000 and grew it into the largest Internet anti-piracy company in the world. In 2005 Randy sold MediaDefender to ARTISTdirect, Inc for $42.5MM. Previously, Randy worked as a software engineer at Raytheon Systems Company where he developed software for the F-15 Radar System. Randy holds a BS in Engineering from Harvey Mudd College.

Randy is a veteran speaker and has been on panels at conferences such as Digital Hollywood, SXSW Interactive, and Predictive Analytics World. Randy has also been interviewed by various news sources such as 60 Minutes, CNBC, CBS Evening News, the Wall Street Journal, and The Financial Times. Randy has also testified to The United States Congress three times in various technology matters.

Location

We are pleased to be holding this event at Cili Restaurant at the Bali Hai Golf Course on Las Vegas Boulevard.