Why AI Will Change Creative Strategy More Than Media Buying

Rhea Rizk, Senior Product Marketing Manager, Kargo

Rhea Rizk is in Product Marketing at Kargo, where she leads the go-to-market strategy and commercialization of high-impact creative experiences, intelligent targeting capabilities, and next-generation advertising solutions. Previously, she worked across adtech and agency environments, building a strategic consulting foundation that helps bridge client needs with product innovation. Today, she focuses on bringing new advertising products to market and exploring how AI is transforming creative strategy and the future of digital advertising.

Junior Achievement of Southern Nevada shapes the future by equipping young people with practical skills they’ll use for the rest of their lives.

Through hands-on lessons in financial literacy, entrepreneurship, and career readiness, students gain the confidence to make informed decisions about their future. Through their many programs, including JA BizTown, JA Finance Park, and JA Career Exploration Fair, students step into real-world scenarios, from managing a budget to exploring careers and understanding how businesses work. It’s learning that goes beyond the classroom and prepares students for whatever comes next.

Nexxen bridges new opportunities in ways that others cannot.

Wherever you stand in the ecosystem, we enrich and elevate the advertising journey: digital to Connected TV to linear, planning to activation to measurement and optimization.

No matter your aspirations—be they far-reaching or hyper niche—we have the tools and expertise so you can better reach and understand audiences across screens.

Infillion leverages its 1P Location Data, 1P DSP Contextual Data, and Zero Party Survey data to enrich its interactive video, Display, Rich Media, Audio, and Digital Out-of-Home campaigns.

We’re fully agnostic when activating either programmatically or managed service.

Blis, part of T-Mobile Advertising Solutions, is an omnichannel DSP that connects what people do on their phones to where they go in the real world. We give brands unique visibility into their audience’s full consumer journey – app behavior, real-world visitation, and the signals in between – helping them reach the right people and measure real-world impact in a privacy-safe way.

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the Impossible™ by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth.

Viant® is a leading people-based advertising software company that enables ad buyers to plan, create, execute, and measure their omnichannel digital advertising investments. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across desktop & mobile, connected TV, linear TV, audio, and digital out-of-home.