At its core, advertising spend supports and sustains the voices and viewpoints that directly impact billions of people around the world. Today more than ever, we’re seeing increased scrutiny from marketers into precisely what that spend is funding and who benefits from it, which has led to an increased focus on investing in businesses that align with corporate values and societal issues.
LVIMA joined Tia Denny, Field Sales Director at Quantcast, for a discussion about how brands can more meaningfully tap into the open internet to reach the diverse audiences it enriches and be intentional about aligning with publishers and platforms that represent diverse backgrounds.