Our Speaker

Ingrid Burton

Chief Marketing Officer

Quantcast

Our Topic

Artificial Intelligence (AI) can often appear overwhelming, but it is the key to driving marketing effectiveness in today’s digital world. Having led the marketing function for various global organizations focused on Big Data, analytics, AI, and machine learning technologies, Ingrid is a huge proponent of what AI can do. 

As marketers, we’ve got more data than ever available to us. Data is retrievable from virtually every source of marketing that we do, from real-time customer engagement to interactions on our websites. So the question is: how do we get more intelligence and use it to drive actions that deliver results?