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DTSTART;TZID=America/Los_Angeles:20260730T130000
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UID:10000101-1785416400-1785434400@lvima.com
SUMMARY:2026 July - Digital Technology & Planning Day
DESCRIPTION:Tickets – Limit 1 Per Person\, limited to LVIMA Members ONLY. Non-members – please join before requesting a ticket.\n\n\n\nDTPD is the signature LVIMA event that brings the perfect mixture of content\, education\, and collaboration focusing on Las Vegas marketing\, the latest trends\, topics\, and innovations. Join us as we bring together presentations\, fireside chats and thought provoking content. Mark your calendars as this event always fills up fast.  \n\n\n\n\n\n\n\nNeon FuturesWhere Human Ingenuity Meets Intelligent Innovation\n\n\n\nThis year’s Digital Technology & Planning Day shines a light on the future of marketing\, where emerging technologies\, AI-powered capabilities\, and human creativity converge to shape what’s next. \n\n\n\nInspired by our 2026 theme\, The Human Edge in an AI World\, Neon Futures explores the strategies\, tools\, and ideas helping marketers navigate a rapidly evolving landscape while keeping people at the center of every experience. \n\n\n\nThis half-day event blends the energy of a premiere night with the excitement of what’s ahead. Expect bold ideas and real-world insights from industry leaders who are helping define the next era of marketing. \n\n\n\n\n\n\n\n\n\n\n\nSchedule of Events:\n\n\n\n1:00pmDoors open to attendees. Come early\, get first dibs on swag\, and find a great seat! \n\n\n\n1:30pm – 4:30pmContent Starts. Stay tuned for announcements on keynote speakers and more details! \n\n\n\n4:30pm – 6pmHappy Hour & Networking.Enjoy Open Bar and passed hors d’oeuvres \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\n\n\n\n\n\n\n\n\n\nWhy AI Will Change Creative Strategy More Than Media Buying\n\n\n\nRhea Rizk\, Senior Product Marketing Manager\, Kargo \n\n\n\nRhea Rizk is in Product Marketing at Kargo\, where she leads the go-to-market strategy and commercialization of high-impact creative experiences\, intelligent targeting capabilities\, and next-generation advertising solutions. Previously\, she worked across adtech and agency environments\, building a strategic consulting foundation that helps bridge client needs with product innovation. Today\, she focuses on bringing new advertising products to market and exploring how AI is transforming creative strategy and the future of digital advertising. \n\n\n\n\n\n\n\nFireside Chat: Beyond the Stay: How AI\, Technology & Innovation Are Redefining Guest Loyalty\n\n\n\nStella Han Account Executive at Viant &Lori Kobashigawa SVP Marketing and Innovation Fontainebleu \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nEducational Session: G.E.O. and a Changing Research Landscape\n\n\n\nAdam Meisch\, Director\, Client Partnerships at Zeta Global \n\n\n\n\n\n\n\nThe Future of TV Media Planning in the Age of Accelerated Innovation\n\n\n\nFireside Chat with Kristen Carter\, Media Director\, MassMedia and Kevin Maloy\, VP\, Advanced TV Solutions\, Nexxen \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMedia Mythbusters: Separating Marketing Fact from Fiction\n\n\n\nJacki Dinger\, Account Executive at Blis\, part of T-AdsScott McCrary Director of Marketing MGM Resorts \n\n\n\nFrom last-touch attribution to AI and the traditional marketing funnel\, some of the industry’s most common assumptions are overdue for a reality check. Join Blis and MGM Resorts International for a candid conversation as they unpack the biggest myths shaping media today\, explore what actually drives incremental business outcomes\, and share how marketers can build smarter\, more connected audience strategies in an increasingly fragmented landscape. \n\n\n\n\n\n\n\nThe Great American Sleepover⁠\n\n\n\nJoin Mike Toma and Richard Holland from Infillion as they explore how today’s technology is helping travel and hospitality marketers measure media performance beyond the click – unlocking smarter insights and a deeper understanding of what really drives results.⁠ \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRSVP now! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nNon-Profit Organizations\n\n\n\n\n\n\n\n\n\n\n\nJunior Achievement of Southern Nevada shapes the future by equipping young people with practical skills they’ll use for the rest of their lives. \n\n\n\nThrough hands-on lessons in financial literacy\, entrepreneurship\, and career readiness\, students gain the confidence to make informed decisions about their future. Through their many programs\, including JA BizTown\, JA Finance Park\, and JA Career Exploration Fair\, students step into real-world scenarios\, from managing a budget to exploring careers and understanding how businesses work. It’s learning that goes beyond the classroom and prepares students for whatever comes next. \n\n\n\n\n\nEvent Sponsors\n\n\n\n\n\n\n\n\n\n\n\nNexxen bridges new opportunities in ways that others cannot.\n\n\n\nWherever you stand in the ecosystem\, we enrich and elevate the advertising journey: digital to Connected TV to linear\, planning to activation to measurement and optimization. \n\n\n\nNo matter your aspirations—be they far-reaching or hyper niche—we have the tools and expertise so you can better reach and understand audiences across screens. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nInfillion leverages its 1P Location Data\, 1P DSP Contextual Data\, and Zero Party Survey data to enrich its interactive video\, Display\, Rich Media\, Audio\, and Digital Out-of-Home campaigns. \n\n\n\nWe’re fully agnostic when activating either programmatically or managed service. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention. With exclusive cross-channel advertising solutions\, leading brands choose Kargo to drive meaningful customer connections across mobile\, video & social. For publishers\, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. Founded in 2003\, Kargo is headquartered in NYC with offices across the globe. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBlis\, part of T-Mobile Advertising Solutions\, is an omnichannel DSP that connects what people do on their phones to where they go in the real world. We give brands unique visibility into their audience’s full consumer journey – app behavior\, real-world visitation\, and the signals in between – helping them reach the right people and measure real-world impact in a privacy-safe way. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAt Zeta Global (NYSE: ZETA)\, we help enterprise brands and agencies Achieve the Impossible™ by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data\, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nViant® is a leading people-based advertising software company that enables ad buyers to plan\, create\, execute\, and measure their omnichannel digital advertising investments. Its self-service DSP for omnichannel advertising\, Adelphic®\, provides the ability to execute programmatic advertising campaigns across desktop & mobile\, connected TV\, linear TV\, audio\, and digital out-of-home.
URL:https://lvima.com/events/2026-july-digital-technology-planning-day/
LOCATION:The Space\, 3460 Cavaretta Ct\, Las Vegas\, Nevada\, 89103\, United States
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