BEGIN:VCALENDAR VERSION:2.0 PRODID:-//LVIMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://lvima.com X-WR-CALDESC:Events for LVIMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20150308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20151101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20160313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20161106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20170312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20171105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20180311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20181104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20190310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20191103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20230312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20231105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20270314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20271107T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260312T080000 DTEND;TZID=America/Los_Angeles:20260312T100000 DTSTAMP:20260413T005355 CREATED:20251202T235918Z LAST-MODIFIED:20260303T234042Z UID:10000104-1773302400-1773309600@lvima.com SUMMARY:2026 March - Food For Thought Breakfast DESCRIPTION:Tickets – Limit 1 Per Person\, limited to LVIMA Members ONLY. Non-members – please join before requesting a ticket. \n\n\n\nAI\, But Make It PracticalEveryone’s talking about AI. But what’s it actually doing to your day-to-day work? \n\n\n\nJoin us as we cut through the hype and get real about how AI is reshaping the way we brief\, create\, report\, and execute campaigns. \n\n\n\nWe’ll dig into what’s genuinely better (hello\, hours saved)\, what’s gotten unexpectedly weirder (yeah\, we need to talk about that)\, and what still demands the irreplaceable human touch. \n\n\n\nNo fluff. No demos of tools you’ll never use. Just honest conversation from people in the trenches. \n\n\n\nCome ready to share\, vent\, and rethink a workflow or two. \n\n\n\nHere’s what you can expect: Learn: Walk away with real\, actionable insights on how AI is reshaping marketing workflows and how and when you might use it. \n\n\n\nInspire: Spark new ideas and challenge your thinking through candid conversations that cut through the hype and get to what actually matters. \n\n\n\nConnect: Catch up with familiar faces and meet new peers over a delicious breakfast of bacon\, eggs\, hashbrowns\, pastries\, and yes\, plenty of coffee.  \n\n\n\nSpace is limited\, so RSVP early. \n\n\n\n\n\n\nMeet The Panel\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMike Toma\n\n\n\n\n\nPrincipal Client Partner\, Infillion \n\n\n\n\n\n\n\nSuken Shah\n\n\n\n\n\nFounder\, Envision Marketing \n\n\n\n\n\n\n\n\n\n\n\n\n\n Kristen Santero\n\n\n\n\n VP\, Digital Marketing & Fan Development\, Vegas Golden Knights \n\n\n\n\n\n\n\nEvent Sponsor \n\n\n\n\n\n\n\n\n\n\n\n\n\nInfillion leverages its 1P Location Data\, 1P DSP Contextual Data\, and Zero Party Survey data to enrich its interactive video\, Display\, Rich Media\, Audio\, and Digital Out-of-Home campaigns. We’re fully agnostic when activating either programmatically or managed service. \n\n\n\n\n\n\n\n\n\nVenue Sponsor \n\n\n\n\n\n\n\n\n\n\n\nSince 1974\, R&R Partners has been launching\, refreshing\, accelerating and protecting many of the world’s most iconic and successful brands\, including the Las Vegas Convention and Visitors Authority (LVCVA)\, Boeing\, Allegiant\, Anheuser-Busch\, Topgolf\, Cox Business\, Hyatt\, and many others. \n\n\n\nWith its roots in the rough and tumble\, “must win” world of politics and political communications\, R&R has used the same winning mentality to build an industry-wide reputation as masters of business transformation. A relentless dedication to driving results for its clients\, combined with a creative audacity that addresses unique audiences\, ignites conversations and incites action\, have produced award-winning work and quantifiable results for clients in virtually every category. URL:https://lvima.com/events/2026-march-food-for-thought-breakfast/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2025/12/Spring-Breakfast.jpg GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240418T080000 DTEND;TZID=America/Los_Angeles:20240418T100000 DTSTAMP:20260413T005355 CREATED:20240116T183117Z LAST-MODIFIED:20240328T014132Z UID:10000076-1713427200-1713434400@lvima.com SUMMARY:2024 April - Breaking Boundaries DESCRIPTION:Women Leading the Charge in Reaching Underserved Audiences in Sports and Entertainment Marketing \n\n\n\n\n\n\n\n\n\nTickets – Limit 1 Per Person\, limited to LVIMA Members ONLY. Non-members – please join before requesting a ticket. \n\n\n\n\n\n\n\n\n\n\n\n\n\nKickstart your Thursday with a breakfast event sure to break boundaries\, change your perspective and balance your networking strategies. Join Las Vegas leaders in sports and entertainment marketing to see how they have successfully overcome challenges connecting with underserved audiences. You’re sure to find yourself inspired by the data\, eager to learn more about tapping into additional markets. Stay after the content to connect with local Las Vegas marketers\, agency executives and peers. LVIMA is proud to bring you the perfect balance of knowledge and networking hosted at R&R Partners and sponsored by The Trade Desk.  \n\n\n\nPanelists \n\n\n\n\nLisa Motley \n\n\n\nVice President – Sports and Special Events\, Las Vegas Convention and Visitors Authority – LVCVA \n\n\n\nLisa Motley\, a veteran of casino\, hotel\, sports\, and special events marketing\, sales\, and operations\, currently holds the position of Senior Director of Sports and Special Events for the Las Vegas Convention and Visitors Authority (LVCVA). In this role\, Motley led the team to secure four NFL tentpole events; Pro Bowl\, Draft\, and Super Bowl LVIII\, as well as the 2028 NCAA Men’s Final Four. She was instrumental in securing numerous international soccer matches\, NCAA championships\, and the development of the sports tourism strategy. Before the LVCVA\, Motley served as the Director of Marketing for Las Vegas Motor Speedway\, where she developed the marketing and digital strategies for the property’s 10 tracks and 1\,400 event days including NASCAR and NHRA. She also oversaw the B2B initiative and CRM platform. \n\n\n\nPrior to LVCVA and LVMS\, Lisa held the role of Marketing and Digital Media Specialist for Las Vegas Events. Lisa assisted in marketing efforts for the Wrangler National Finals Rodeo and USA Basketball. \n\n\n\nBefore LVE\, Lisa enjoyed tenures in advertising at the Golden Nugget\, Lund & Manasse Advertising\, New York-New York Hotel & Casino\, and Aladdin Resort & Casino. \n\n\n\nMotley has been involved with Special Olympics for ten plus years. She is a 2021 Sports Business Journal Game Changer\, 2020 Connect Sports Game Changer\, 2019 Leadership Las Vegas graduate\, 2018 40 Under 40 and 2018 Women of Intrigue awards winner.Born in St. Paul\, Minn.\, and a graduate of the University of Minnesota\, Lisa has resided in Las Vegas for 23 years. \n\n\n\n\n\nStephanie Rogers \n\n\n\nVice President of Marketing – Vegas Golden Knights \n\n\n\nStephanie is the Vice President of Marketing for the 2023 Stanley Cup Champion Vegas Golden Knights. In this role\, she oversees fan experience\, paid media\, content\, general marketing\, fan development and Latino marketing and outreach. A core focus of her role is building fandom individually for each of the Foley Entertainment Group’s brands\, as well as finding synergies across the portfolio of properties which includes hotels\, wineries\, professional sports teams and restaurants around the world. Previously\, Stephanie spent many years in the golf industry\, most recently at the PGA TOUR where she led digital and social marketing\, paid media\, brand development\, fan experience\, content production and content partnerships for some of the TOUR’s biggest events globally\, before joining the business development team. She’s a proud Iowan and Hawkeye\, dog mom to Acie\, sits on the University of Iowa’s Sports & Rec Management Advisory Board and was named to AdWeek Rising in 2021. \n\n\n\n\n\nBlair Hardiek \n\n\n\nChief Marketing and Communications Officer – Las Vegas Aces \n\n\n\nBlair Hardiek is the Chief Marketing and Communications Officer for the Back-to-Back WNBA Champions\, the Las Vegas Aces. The Las Vegas Aces are a people-first organization that aims for excellence both on and off the court. The Aces are deeply committed to enriching and impacting the local community and support diversity\, inclusion\, mental health\, wellness\, and education. The organization is proud to lead the way by working with schools\, community-based organizations\, and utilizing the WNBA platform to encourage the love of basketball. \n\n\n\nPrior joining the Aces\, Hardiek helped launch the NBA Academy Women’s Program. She served as Global director\, and then Elite Player Pathways Lead. \n\n\n\nNBA Academy is the NBA’s international elite development initiative consisting of a network of elite basketball training centers around the world. The goal is to develop top international male and female prospects and marks the NBA’s most significant investment in elite player development. From 2017-2021 NBA leadership leaned on Hardiek’s expertise to open Academies (in Australia\, China\, India\, Mexico and Senegal) and help execute programming in each Academy. \n\n\n\nFrom 2007-2021\, Hardiek served as the president and CEO of Azzi Academy which provides year-round basketball programming to youth in the Bay Area with an emphasis on leadership and life skills \n\n\n\nThe University of Missouri-Columbia graduate was the Associate Head Coach and International Recruiting Coordinator for the University of San Francisco Women’s Basketball Team from 2010-2016. Hardiek helped lead USF win its first WCC Championship and NCAA appearance in more than 20 years. Additionally\, Hardiek served as the associate head coach at San Francisco State University\, 2009-10.  \n\n\n\nAs a sports analyst for the Golden State Warriors\, Hardiek hosted the Warriors 30-minunte postgame show from 2019-21 for NBC Sports Bay Area. \n\n\n\n\n\nAlexis McBride – Moderator \n\n\n\nGeneral Manager\, Client Services – The Trade Desk \n\n\n\nAlexis McBride is an accomplished advertising professional with nearly 15 years of experience in media. Her professional tenure consists of a variety of global roles within the digital marketing ecosystem across brand\, agency and advertising technology. For the last four years\, Alexis has grown within The Trade Desk and currently serves as General Manager of Client Services at The Trade Desk. In this role\, she is responsible for a team across the West region who provide best in class service to partners and clients of The Trade Desk. \n\n\n\nOutside of work\, you can find Alexis enjoying spending time with her husband and two children\, reading and traveling (though rarely doing all three at the same time). Alexis graduated from University of California\, Berkeley and currently resides in Los Angeles\, California. \n\n\n\n\nOur Sponsor URL:https://lvima.com/events/2024-april-food-for-thought/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2024/03/Spring-Breakfast.png GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20231012T080000 DTEND;TZID=America/Los_Angeles:20231012T100000 DTSTAMP:20260413T005355 CREATED:20230126T200203Z LAST-MODIFIED:20231012T042452Z UID:10000069-1697097600-1697104800@lvima.com SUMMARY:Ethics in AI Sponsored by Seedtag DESCRIPTION:Tickets – LVIMA Members ONLY – Limit 1 Per Person. Non-members – please join before requesting a ticket. Individual Registration Required\n\n\n\n\n\n\n\n\n\nIn the age of rapid technological advancement\, artificial intelligence (AI) is transforming the way we live and work. But with great power comes great responsibility. Join us for a thought-provoking and interactive morning as we delve into the ethics of using AI in your organization. \n\n\n\nYou’ll have the opportunity to: \n\n\n\n\n\n\n\nLearn the Moral Landscape: Gain insights into the ethical considerations surrounding AI development and deployment. \n\n\n\nInspire. Understand Real-World Applications \n\n\n\nEngage with Experts: Hear from leading experts who are at the forefront of AI ethics \n\n\n\nConnect with local professionals and entrepreneurs who share your passion for responsible AI. \n\n\n\nWhether you’re a leader\, a tech enthusiast\, or simply curious about the ethical dimensions of AI\, this event is for you. \n\n\n\nLet’s shape the future of AI together. Let’s navigate the path to responsible AI together.  \n\n\n\nSpeakers\n\n\n\n\nMorgan McGraw \n\n\n\nSenior Director\, Seedtag \n\n\n\n\n\nKristine SchachingerDigital Strategist\, Sites Without Walls \n\n\n\n\n\nSuken Shah \n\n\n\nFounder of Envision Marketing URL:https://lvima.com/events/ethics-in-ai-sponsored-by-seedtag/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2023/01/2023-AI-Ethics-revised.jpg GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220519T080000 DTEND;TZID=America/Los_Angeles:20220519T093000 DTSTAMP:20260413T005356 CREATED:20220122T200111Z LAST-MODIFIED:20220519T001007Z UID:10000054-1652947200-1652952600@lvima.com SUMMARY:Reaching Diverse Audiences with Intentional Advertising DESCRIPTION:*Attendees must be vaccinated or show proof of a negative COVID test to attend. \n\n\n\n\n\n\n\n\n\nAt its core\, advertising spend supports and sustains the voices and viewpoints that directly impact billions of people around the world. Today more than ever\, we’re seeing increased scrutiny from marketers into precisely what that spend is funding and who benefits from it\, which has led to an increased focus on investing in businesses that align with corporate values and societal issues.Join Tia Denny\, Field Sales Director at Quantcast\, for a discussion about how brands can more meaningfully tap into the open internet to reach the diverse audiences it enriches and be intentional about aligning with publishers and platforms that represent diverse backgrounds. \n\n\n\nOur Sponsor\n\n\n\n\n\n\n\nQuantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter\, faster and more relevant. \n\n\n\nSince 2006\, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud\, our suite of audience insights\, targeting and measurement solutions designed to understand\, influence\, convert and measure the consumer journey. Marketers\, agencies\, consultancies\, and publishers use the Quantcast Intelligence Cloud to discover new customers\, drive incremental growth and deliver business outcomes. Click HERE for More Information \n\n\n\nOur Speaker\n\n\n\n\nBrittany Hebb\n\n\n\nHead of Account Management\, Quantcast\n\n\n\n\nOur Panel\n\n\n\n\nTodd Yu\n\n\n\nDigital Media Director\, Rain the Growth Agency\n\n\n\n\n\nChad Brown\n\n\n\nChief Marketing Officer\, JC Hospitality\n\n\n\n\n\nLindsey Patterson\n\n\n\nVice President\, Media & Publishing\, R&R Partners URL:https://lvima.com/events/reaching-diverse-audiences-with-intentional-advertising/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2022/01/Responsible-Media-Reaching-Diverse-Audiences-With-Intentional-Advertising.png GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190411T070000 DTEND;TZID=America/Los_Angeles:20190411T090000 DTSTAMP:20260413T005356 CREATED:20190124T045809Z LAST-MODIFIED:20190409T184850Z UID:10000038-1554966000-1554973200@lvima.com SUMMARY:Artificial Intelligence and the Future of Advertising Breakfast DESCRIPTION:Our Topic – Artificial Intelligence and the Future of Advertising\nArtificial intelligence is the buzzword from 2018 and the foreseeable future. Learn more about how advertisers are fueling campaigns\, finding their ‘dream customers’ and personalizing messaging with AI in an innovation-focused panel moderated by Quantcast’s Steven Feldman. \nOur Event Sponsor – Quantcast\nQuantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter\, faster and more relevant. \nSince 2006\, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud\, our suite of audience insights\, targeting and measurement solutions designed to understand\, influence\, convert and measure the consumer journey. Marketers\, agencies\, consultancies\, and publishers use the Quantcast Intelligence Cloud to discover new customers\, drive incremental growth and deliver business outcomes. \nFor more information\, visit their site. \nOur Panel Moderator\n \n  \nChris Evans\nVP of Media & Publishing\nR&R Partners\n\n  \n  \n  \n \n\nSteven Feldman\nNorth America Marketing Lead\nQuantcast\nSteven is currently the North American Marketing Lead at Quantcast. In this role\, Steven oversees all Marketing efforts including events\, experiential marketing\, customer marketing and sales enablement.  Steven has been at Quantcast for over 2 years\, and prior to this role led the strategic client pitch process. \nPrior to Quantcast\, Steven spent over 15 years at leading Media Agencies including MediaVest and UM. At MediaVest\, Steven worked exclusively on the Walmart account\, overseeing all media planning and digital innovation.  At UM\, Steven worked across multiple media teams and markets before ultimately leading media strategy and digital investment for top clients including Microsoft\, Mastercard and Verizon FiOS. \nSteven is a seasoned media professional with over 20 years of experience in driving innovation and creating unique measurement solutions tying media strategy and investment to business outcomes. \n \n\nJustin Cohen\nPresident\nIMI\n  \n  \n  \n  \n  \n  \n\nMegan Estrada\nVP of Media\nMGM Resorts International\n  \n  \n  \n  \n  \n  \n  \n \n\nTricia Elder\nAccount Director\nR&R Partners\n  \n  \n  \n  \n  \nOur Location:  R&R Partners\nSome of our finest content events in the last few years have been hosted by R&R Partners. \nR&R Partners creates communications that spring from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity which addresses all audiences\, ignites conversations\, and incites action through iconic work. A prime example is the “What happens here\, stays here” campaign for Las Vegas\, which earned us a front-page profile in The New York Times. According to Ad Age\, R&R Partners is among the top 30 “Best Places to Work in Marketing & Media” and our strategic thinking has been covered by The Wall Street Journal\, USA Today\, Forbes\, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com\, stopping by our Las Vegas headquarters\, or checking out our offices in Denver\, Los Angeles\, Phoenix\, Reno\, Salt Lake City and Washington\, D.C. \n\n \n \n \n \n \n \n \n \n \n R&R\n \n \n \n \n \n R&R URL:https://lvima.com/events/artificial-intelligence-and-the-future-of-advertising-breakfast/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/01/artificial-intelligence-and-the-future-of-advertising.png ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20180510T070000 DTEND;TZID=America/Los_Angeles:20180510T090000 DTSTAMP:20260413T005356 CREATED:20180329T221239Z LAST-MODIFIED:20180509T010952Z UID:10000013-1525935600-1525942800@lvima.com SUMMARY:LVIMA Sponsored Breakfast - Raise The Stakes DESCRIPTION:Our Speaker\n\nAndrew Davis\nAndrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency\, Andrew produced for NBC and worked for The Muppets. He’s appeared in the New York Times and on the Today Show. He’s crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today\, Andrew Davis teaches business leaders how to grow their businesses\, transform their cities\, and leave their legacy. \n \n\n \nRaise the Stakes:\nThe psychological phenomenon brilliant brands use to turn video views into revenue. \nWe’re ready to raise the stakes and go all in on video. We want to create engaging videos\, viral videos\, videos that capture our audience’s attention. Unfortunately\, our audience’s attention span is shorter than ever. So how do successful brands earn and maintain the attention of their video viewers? How do they create video after video that delivers real revenue results? \nMaybe\, just maybe\, in our quest to make our videos consumable we’ve made our videos unwatchable. It turns out\, the most successful video producers in the world don’t worry about how long their video is. Instead\, they force the audience to chase answers. \nIn this exhilarating 45-minute keynote presentation\, former television producer and bestselling author Andrew Davis will show you how to turn video duds into dynamite. You’ll be challenged to think like a reality tv editor\, and he’ll show you the five things that brilliant businesses do to transform their videos from boring to brilliant. More importantly\, you’ll learn the simple secret to creating videos that drive real revenue. \nAre you ready to transform attention into revenue?! \nOur Sponsor\nOUTCOME-BASED VIDEO MARKETING\n\n\nIt’s time to move past media metrics and ad delivery.  It’s time for video to drive results.\nToday’s marketing is all about the outcome. So is Eyeview.\nWith our proprietary VideoIQ® technology\, Eyeview easily leverages the brand\, product\, and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ provides an elemental knowledge of video variables that powers a results-driven decision engine\, capable of making billions of decisions each day\, delivering the most relevant message to every consumer across television\, desktop\, mobile and Facebook. \nHeadquartered in New York City\, with offices in LA\, Detroit\, Seattle\, Chicago and London\, Eyeview serves the nation’s top brands\, including P&G\, Walgreens\, Lowe’s\, Honda\, BMW\, and Priceline. Eyeview was ranked as the second-fastest growing company in the Tri-State Area by Deloitte’s Technology Fast 500™. \n\nOur Panel of Experts\nAfter our keynote\, our panel of experts will share their insights and how they’ve used video to turn views into revenue. Panelists include: \n\nDina Sankari\nVP Client Solutions – Eyeview\nDina Sankari is a proven leader in the digital space with a passion for solving problems for marketers. As the VP of Client Solutions at Eyeview\, Dina leads a team of strategists who create personalized video programs that deliver real business outcomes. Prior to joining Eyeview\, Dina spent a decade overseeing digital planning at several media agencies for brands across the Retail\, CPG\, Auto and Travel verticals.\n \n \n  \n \nJoe Ward\nDir Hospitality Marketing-Bally’s\, Paris\, Planet Hollywood\nJoe has worked in the hospitality industry for 20+ years\, gaining experience in hotel operations\, sales\, and marketing. He has worked for MGM Resorts opening New York-New York Hotel & Casino and most recently the travel/tech companies of Orbitz and Viant. Leaving the start-up world after 10 years\, Joe returned to the hotel side and joined Caesars Entertainment as the Director of Hospitality Marketing. He is passionate about finding new ways to capture customers’ attention and building unique brands. His first project back was organizing The Killer’s concert in front of Caesars Palace which was televised on Jimmy Kimmel LIVE! Outside of work\, Joe enjoys traveling with his family to as many places as possible and playing poker and golf. \nMamie Peers\nVP Digital Marketing – Cosmopolitan of Las Vegas\nMamie Peers serves as Vice President of Digital Marketing at The Cosmopolitan of Las Vegas\, the 3\,005-room resort located at the heart of the Las Vegas Strip. She oversees the resort’s digital communications strategy\, which includes the redesign and mobilization of the resort’s website\, a revamp of its social media channels\, and an inspired approach to online advertising. The new website features a clean\, simple yet compelling layout that guests can easily navigate to book reservations and entertainment options from their mobile phones. Most recently Peers launched Rose\, a mischief-making SMS chatbot who helps guests have more fun on their trips to Vegas by dishing out insider tips in a playful tone distinct to The Cosmopolitan.\n  \n\nOur Venue\nR&R builds innovative brand relationships across a wide range of audiences through integrated services.  Their creative space reflects their work.   We thank them for being gracious hosts again this year. \n  \n\n \n \n \n \n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R URL:https://lvima.com/events/lvima-sponsored-breakfast-raise-the-stakes/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2018/03/eventBanner_1.jpg ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20170518T071500 DTEND;TZID=America/Los_Angeles:20170518T093000 DTSTAMP:20260413T005356 CREATED:20170424T161049Z LAST-MODIFIED:20170425T175038Z UID:10000049-1495091700-1495099800@lvima.com SUMMARY:Member Breakfast - The Digital Marketing Industry Relationship Outlook for 2017 DESCRIPTION:This breakfast is open to all LVIMA members.  Non-members\, please request membership before RSVPing to this event.\nOur Topic\nLast year\, 15 local IMA chapters (including LVIMA) in markets across the country participated in a “first of its kind” national study.  The goal of the study was to assess the current state of relationships between leading agencies\, brand marketers and media/technology solutions providers in an attempt to also better understand how media and technology priorities are changing.  Additionally\, the study benchmarked the value\, strengths and opportunity areas of local associations in these markets.  This breakfast will help you understand the wider agency/marketer/solutions provider relationships and will also help you find ways to more deeply participate in your own local LVIMA chapter. \nOur Featured Speaker\n \nJim Nichols is the author of a study on behalf of the IMA Network.  This survey of nearly a thousand members of agencies\, technology providers and brands in 15 markets across the country. \nJim is also the VP of Marketing for Apsalar\, a leading enterprise marketing analytics solution for mobile app marketers.  He is a former VP of marketing for Valueclick and Conversant. \n  \n  \n  \n  \nOur Panel\n \nLisa Archambault is the Senior Director\, Advertising at Caesars Entertainment \n\nLisa Archambault is a leading marketing and media professional based in Las Vegas\, spanning over 15 years of digital experience with well-known brands in hospitality\, entertainment and technology.  Lisa began her digital career at Genealogy.com in the San Francisco bay area\, where she was responsible for content development and performance marketing. Upon moving to Las Vegas in early 2002\, she oversaw the display channel for Vegas.com . Lisa more recently headed the digital media strategy for  Zappos.com  where she and her team were responsible for all digital marketing and advertising strategy across web and mobile devices.  Currently Lisa is the Senior Director of Global Advertising for Caesars Entertainment\, Enterprise Marketing\, where she oversees global efforts for digital and traditional advertising (Search/Social/SEO/Affiliate/Mobile/Video\, and Print/OOH/TV/Radio).\n \nWith a strong passion for bottom-line contribution marketing\, her and her teams focus covers the entire purchase funnel – from upper-funnel brand awareness\, through mid-funnel prospecting\, to lower funnel retargeting\, loyalty\, and retention.\n\n \nChris Evans Vice President of Media\, R&R Partners\nIn the light-speed world of media planning\, buying and analytics\, where new trends and platforms are an almost weekly occurrence\, it is critical to have smart\, insightful leadership at the helm of your media strategy. This is why Chris leads the media department for R&R Partners across our network of 9 offices\, managing a team of 40+ buyers and planners across traditional and digital media for multimillion-dollar brands. \nPrior to joining R&R\, he served as SVP/Media Director for True Media\, where he oversaw a staff of 35 team members across multiple Midwest offices. In this role\, he helped clients such as Monsanto\, State of Missouri\, Hospital Corporation of America\, University of Missouri and Jefferson City Tourism. \nPreviously\, he was with Starcom MediaVest Group in Detroit\, where he developed strategies for General Motors brands including Cadillac\, Hummer and Pontiac\, and GM Goodwrench.  \n \nKevin Boryk – Regional Director of Sales\, Medallia\nKevin has been a software sales professional covering the Las Vegas Market for several years. After a long time with the Oracle Marketing Cloud\, Kevin is now Director of Sales for Medallia. Medallia is a software provider whose mission is to improve customer experiences and relationships. \nHe has spent his career to date with MarTech and AdTech Software\, and serves on the LVIMA Board of Directors. If you are a vendor partner trying to ‘figure out’ selling in the Las Vegas Marketing Community\, he is happy to be a resource to you. \n  \n  \n  \nThis breakfast is open to all LVIMA members.  Non-members\, please request membership before RSVPing to this event. URL:https://lvima.com/events/member-breakfast-the-digital-marketing-industry-relationship-outlook-for-2017/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2017/04/May-2017-Breakfast-Banner.png ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20160512T073000 DTEND;TZID=America/Los_Angeles:20160512T090000 DTSTAMP:20260413T005356 CREATED:20160324T184448Z LAST-MODIFIED:20160506T171521Z UID:10000042-1463038200-1463043600@lvima.com SUMMARY:The Ad Free Future DESCRIPTION:This Event is Sold Out\nThe Ad Free Future and Why Data and Stories Will Save Our Industry!\nData is all the rage yet consumers have banner blindness\, consume content a few minutes at a time and are adapting ad blockers. To combat ad avoidance\, we are marketers must embrace better storytelling and apply meaningful data while measuring the metrics that count. This requires a team effort\, from creative to media to analytics and must be mastered before we lose the battle. \nSpeakers\nWatch this space for announcements about our speakers. \nOur Host\n \nChris Evans is R&R’s Vice President of Media.  He is a LVIMA Board Member who chairs our Content Committee. \nOur Venue\nThanks to our hosts\, R&R Partners!  R&R Partners is a full-service\, independent\, international agency dedicated to helping clients thrive in complex\, fast-moving business climates.  Their creative work is reflected by their modern\, open and innovative office space.   We thank them for opening their facility for our LVIMA event. \n\n \n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n  URL:https://lvima.com/events/the-ad-free-future/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2016/03/RR-2b.jpg ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT END:VCALENDAR