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DTSTART;TZID=America/Los_Angeles:20230727T140000
DTEND;TZID=America/Los_Angeles:20230727T190000
DTSTAMP:20260422T200900
CREATED:20230125T214557Z
LAST-MODIFIED:20230719T193911Z
UID:10000067-1690466400-1690484400@lvima.com
SUMMARY:Digital Technology & Planning Day 2023 - New Frontiers
DESCRIPTION:Tickets – LVIMA Members ONLY – Limit 1 Per Person.  \n\n\n\nNon-members – please join before requesting a ticket.\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\nThe West has always been home to new frontiers\, born as a land of opportunity and creation\, we continue to push the limits of possibility. The frontiers of tomorrow aren’t just in front of us\, they are within us. We are seeking the possibility of tomorrow in our every day and LVIMA is a home for our new frontier seekers. Together we will continue to find the next edge of possibility and leap through it. \n\n\n\nJoin us for the Digital Tech and Planning Day\, where we have the chance to embrace the outer edges of innovation\, gain knowledge about them\, and collectively progress. Together\, let’s delve into the realms of AI\, explore the future of sports and the accompanying technologies\, all while maintaining an inclusive approach that values diverse voices. Our goal is to forge a future that unites us all. \n\n\n\nMark your calendars for July 27th\, as we invite you to join us on a day of exploration and contribute to the creation of new frontiers in the West. Together\, we can cultivate growth and achieve greatness as a community. \n\n\n\nOur Keynote \n\n\n\nAddressing DE&I in a Meaningful Way\n\n\n\n\nJorge Hernandez \n\n\n\nFounding Partner + CMO\, Majority \n\n\n\n\nJorge Hernandez is the Founding Partner + CMO at Majority\, 2022 Newcomer and Breakout Agency of the Year\, and #4 on Fast Company’s Most Innovative Advertising Agencies list. He is an integrated marketing veteran with over 20 years experience delivering award-winning work across the beverage\, automotive\, sports\, CPG and retail categories. Throughout his career\, Jorge has focused on bringing a “total market” lens to the traditional general market discipline. A first generation Dominican\, Jorge is a New Yorker who now resides in Atlanta with his wife\, Christine and son\, Floyd. \n\n\n\nOur Speakers\n\n\n\nFuture of Search and How to Diversify Away from Google\n\n\n\n\nAndy Cotten\n\n\n\nVP of Enterprise Sales\, AdMedia \n\n\n\n\nWhat’s Missing from Your Own Data is the Key to an Effortless Experience\n\n\n\n\nAngie Shannon\n\n\n\nDirector of Marketing\, Journera \n\n\n\n\nIt is All About the ROI: TVs Performance Makeover\n\n\n\n\nYoav Shahar\n\n\n\nHead of Sales\, West Coast Region\, Quantcast \n\n\n\n\n\nKayee Tam\n\n\n\nAssociate Media Strategy Director at R&R Partners \n\n\n\n\nCreative Showcase – Importance of Creative\, What Works and What Doesn’t\n\n\n\n\nKenny Rufino\n\n\n\nEVP\, Creative\, REQ \n\n\n\n\n\nChelsie Higa\n\n\n\nCreative Manager\, REQ \n\n\n\n\nBetter\, Faster Marketing: How to approach what’s next in AI\n\n\n\n\nJohn Bryant\n\n\n\nVice President\, Science & Optimization\, Sojern \n\n\n\n\nConvergence of Linear & CTV – Planning\, Buying\, Measuring\n\n\n\n\nDanielle Bracamonte\n\n\n\nNexxen \n\n\n\n\nTV Everywhere: When every screen is a TV How do you Break Through?\n\n\n\n\nTodd Cohen\n\n\n\nVP\, National Video/CTV Sales & Strategy\, Undertone \n\n\n\n\nNet Zero: Utilizing Carbon Neutral Advertising\n\n\n\n\nRuben Ayala\n\n\n\nDirector of Sales\, Viant \n\n\n\n\nThe Future of Marketing with Generative AI\n\n\n\n\nAdam Meisch\n\n\n\nDirector\, Client Partnerships\, Zeta Global \n\n\n\n\nOur Sponsors\n\n\n\nWe are grateful to our sponsors for making this event possible.
URL:https://lvima.com/events/digital-technology-planning-day-2023/
LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220728T140000
DTEND;TZID=America/Los_Angeles:20220728T190000
DTSTAMP:20260422T200900
CREATED:20220122T200148Z
LAST-MODIFIED:20220727T172329Z
UID:10000053-1659016800-1659034800@lvima.com
SUMMARY:Digital Technology & Planning Day 2022
DESCRIPTION:Tickets – Limit 1 Per Person\, limited to LVIMA Members ONLY.  Non-members – please join before requesting a ticket.  Thank you! \n\n\n\n\n\n\n\n\n\n\n\n\n\nOur most popular half-day event! Join us for 9 lighting rounds of education content from Sports Marketing to Branding\, Privacy\, SEO and more. Hear from industry experts and local thought leaders. \n\n\n\nAfter a day of brain food\, join us for our infamous Happy Hour sponsored by TripleLift.Enjoy Open Bar\, mouthwatering bites\, lots of swag and a few giveaways! \n\n\n\nThanks to our sponsors: Causal iQ\, Quantcast\, REQ\, Simpli.fi\, Sojern\, Tremor Video\, Undertone\, Viant\, Zeta and Happy Hour sponsor TripleLift! \n\n\n\nWHEN: Thursday\, July 28Doors Open: 1:30pmEducational & Inspiring Content: 2pm – 5pmHappy Hour: 5pm – 7pm \n\n\n\nCocktail Sponsor\n\n\n\nEnjoy cocktails and conversation courtesy of our cocktail sponsor\, TripleLift! \n\n\n\n\n\n\n\nPresenting Sponsors\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOur Keynote\n\n\n\nIgnite the Spark within You – \n\n\n\na Dynamic Discussion for Unleashing Your Potential & Awakening Your Dreams\n\n\n\n\nJaime Konzelman \n\n\n\nExecutive Coach\, Motivational Speaker\, Author \n\n\n\n \n\n\n\n\nWe’re facing an increasingly complex and volatile world in 2022 – personally\, professionally\, and in our communities and wider world.  If you have ever felt stuck\, or like you’ve taken the wrong path in career or life\, or perhaps some detour you took years ago still haunts you\, holding you back from something truly great — this is your invitation to dream again.  Join us for a conversation with Jaime Konzelman. She has a story you will hardly believe and one you will not want to miss. \n\n\n\nJaime Konzelman is a sought-after executive coach\, motivational speaker\, and author with 20+ years’ enterprise sales experience selling complex services and leading high performing\, global teams. Her private clients include professional athletes\, celebrities\, and fortune 500 executives – who despite their diverse backgrounds share one common goal: to live a life deeply rooted in passion and purpose. \n\n\n\nJaime’s mission is to help people unleash their potential and awaken their dreams\, one conversation and one adventure at a time.  She is proud to share her debut memoir\, Dealmaker\, now selling on Amazon. \n\n\n\nSpeakers & Sessions\n\n\n\nFireside Chat with Causal iQ – Marketing in the Post Pandemic\n\n\n\n\nAutumn Hood \n\n\n\nVice President\, Hunter Marketing \n\n\n\nModerator \n\n\n\n\n\nThomas Atkins \n\n\n\nExecutive Director of Media\, MGM Resorts International \n\n\n\n\n\nRomodan “Rom” Mahmoud\n\n\n\nSenior Digital Marketing Manager\, Cirque Du Soleil \n\n\n\n\nFireside Chat: Measuring the Impact of Your Marketing Dollars\n\n\n\n\nPeter Briskey\n\n\n\nPeter Briskey\, Senior Client Partner\, Quantcast \n\n\n\n\n\nChris Evans\n\n\n\nSenior Director Global Advertising\, Caesars Entertainment \n\n\n\n\nDigital advertising cannot be ruled by the ruler. For marketers to drive the right outcomes\, they need to set the right incentives. This is where incrementality comes in. It can act as the first step in measuring the true impact of an ad on conversions. Join Quantcast for a discussion about incrementality testing\, best practices for determining the impact of marketing on sales and how to answer the question of whether your marketing dollars are helping you to sell more. \n\n\n\nUsing Content to Grow Your Brand Awareness\n\n\n\n\nJoe Arduini \n\n\n\nVP\, Earned Media\, REQ \n\n\n\n \n\n\n\n\nFireside Chat: The Future of Marketing Experiences\n\n\n\n\nSteven Torices \n\n\n\nSales Director\, West\, Simpli.fi \n\n\n\n \n\n\n\n\n\nNevada Colwell\n\n\n\nDirector of Marketing & Client Success\, Fuse Technologies \n\n\n\n\nTHE FUTURE OF ONLINE GAMING – How People-Based Solutions are Transforming a Las Vegas Legacy Brand \n\n\n\n\nJenny Jones\n\n\n\nAccount Executive\, Viant \n\n\n\n\n\nJohn Shumacher\n\n\n\nDirector of Social & Digital Strategy\, Station Casinos \n\n\n\n\nStation Casino’s Director of Social & Digital Strategy\, John Schumacher shares a case study on how Viant’s People-Based Solutions helped to transform a Las Vegas legacy brand. \n\n\n\nGrowing your Customer Base for the Future\n\n\n\n\nDave Goulden \n\n\n\nVP of Product\, Sojern \n\n\n\n \n\n\n\n\nThe way marketers build audiences will soon change. Identifying audiences will be more difficult. In a new world that focuses more on privacy\, we are going to help you understand why your customers are\, how to reach them\, and get them to convert. \n\n\n\nUnderstanding the Evolving Living Room in 2022 and Beyond\n\n\n\n\nLauren Burns \n\n\n\nSenior Account Executive\, Tremor Video \n\n\n\n \n\n\n\n\n\nMichelle Kim \n\n\n\nSenior Director of Sales\, Tremor Video \n\n\n\n \n\n\n\n\nWith the continued proliferation of streaming TV platforms\, consumers have more ways to engage with TV and video content than ever before—and advertisers are seizing upon new opportunities to activate them based on their evolving behaviors. Join us to learn more about the latest media consumption trends and the key implications for brands & agencies from a creative\, data and technology perspective. \n\n\n\nPrivacy + Performance – Using AI to Maintain Compliance \n\n\n\n\nJoe Ward \n\n\n\nRegional Vice President\, Undertone \n\n\n\n \n\n\n\n\nUndertone has been working on privacy compliant applications for the past two years and has conducted consumer research on their attitudes towards privacy and have been working with Neutronian\, who provides privacy compliance\, data accuracy and transparency certification. We’ll discuss what we’ve learned from consumers and how companies can use a privacy first approach to targeting and optimization. We will also share how this approach has improved performance for a variety of advertisers and specifically how it’s performed in the travel industry. \n\n\n\nStaying Connected\n\n\n\n\nAdam Meisch \n\n\n\nDirector of Client Partnerships\, Zeta Global \n\n\n\n \n\n\n\n\n\nNick Peroni \n\n\n\nVice President of Client Partnerships\, Zeta Global \n\n\n\n \n\n\n\n\nWe’ll explore the challenges of staying connected with customer segments that are historically unknown – the linear TV audience\, as well as unknown visitors to your site. \n\n\n\nHappy Hour Is Here!\n\n\n\n\nIntroducing The Triplelift Cocktail!\n\n\n\nProsecco\, Aperol and Soda with an Orange Slice \n\n\n\nGreat Taste AND Better Ad Results!
URL:https://lvima.com/events/digital-technology-planning-day-2022/
LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190801T130000
DTEND;TZID=America/Los_Angeles:20190801T180000
DTSTAMP:20260422T200900
CREATED:20190124T051353Z
LAST-MODIFIED:20210713T133859Z
UID:10000039-1564664400-1564682400@lvima.com
SUMMARY:2019 Digital Technology & Planning Day
DESCRIPTION:DTPD – The Can’t-Miss Event of the Summer\nWhat: We’re bringing 8 innovative partners to share their knowledge + a rockin’ cocktail party after!\n\nEvery year we bring together brands and agencies to understand more about the newest marketing technologies and innovations that will make an impact on your Q4 and 2019 budgets. Get ready to be a ROCKSTAR with your boss!\n\nWe’ve hand-selected 8 partners to impart alllllllll their knowledge (preferably in costume) in 10 fun-filled minutes. In addition\, we’ve added 2 Fireside Chats with Senior-level experts and CMOs in our industry to get the intimate details around their marketing strategies. Stay tuned as we announce our speakers!\n\nWhen the content wraps up\, Digilant is helping us to unwind with cocktails and finger foods.\nThe Day…\n\n 	Doors Open at 1:30\n 	Our Program 2:00-5:00\n 	Our Mixer:  5:00-7:00\n\nPresenting Sponsors\n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n		\n\nCocktail Sponsors\n\n\nDigilant is a programmatic buying company\, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy\, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning with and training them on the right set of programmatic platforms and technologies.\n\nVisit their site to learn more here.\n\nTREMOR VIDEO is the leading programmatic video platform built for storytelling\, matching advertisers with their desired audiences—wherever they may be. Through custom video experiences delivered across all screens including mobile\, tablet\, and Connected TV\, we help advertisers create meaningful\, personalized moments with their prospective customers and provide insights that enable brands to know their audiences better. Video is at the core of everything we do. Building on 10 years of proven expertise and innovation in video\, Tremor Video DSP is mapping the future of digital video through strategic\, specialized partnerships with industry leaders that curate custom\, exclusive audiences across both data and video supply. Tremor Video is a Taptica Company.\nOur Venue – The Hard Rock Cafe\nWe are so pleased to return to the Hard Rock Cafe on Las Vegas Boulevard.  This will be the third year the Hard Rock has been the home of Digital Technology and Planning Day!\n\n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\nOur Keynote Speaker\n\nBrian Killingsworth\nChief Marketing Officer\nVegas Golden Knights\n\nOur Speakers\nWatch this space for information about our speakers!\n\n\n		\n		\n			\n				\n			\n				\n				Phil Cara – Chief Revenue Officer\, Eyeview\n				\n			\n				\n			\n				\n				Farid Fordham – Director\, Business Development\, The Trade Desk\n				\n			\n				\n			\n				\n				Chris Evans – VP\, Media & Publishing\, R&R Partners\n				\n			\n				\n			\n				\n				Sara Hall – Director of Product Marketing\, Quantcast\n				\n			\n				\n			\n				\n				Lauren Medina – Programmatic Supervisor\, R&R Partners\n				\n			\n				\n			\n				\n				Nick Peroni – Director of Sales\, Netmining\n				\n			\n				\n			\n				\n				Brett Peterson – Senior Account Executive\, Netmining\n				\n			\n				\n			\n				\n				Laura Salant – Managing Director & Chief Storyteller\, Insights Consultancy\, Undertone\n				\n			\n				\n			\n				\n				Aleck Schleider – Senior Vice President of Client and Data Strategy – Amobee\n				\n			\n				\n			\n				\n				Michael Thill – Director of Client Development\, Centro\n				\n			\n				\n			\n				\n				Ken Weiner – CTO\,  GumGum
URL:https://lvima.com/events/2019-digital-technology-planning-day/
LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/01/dtpd-2019.png
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
GEO:36.104192;-115.172249
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hard Rock Cafe 3771 S Las Vegas Blvd #120 Las Vegas NV 89109 United States;X-APPLE-RADIUS=500;X-TITLE=3771 S Las Vegas Blvd #120:geo:-115.172249,36.104192
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180802T123000
DTEND;TZID=America/Los_Angeles:20180802T180000
DTSTAMP:20260422T200900
CREATED:20180427T170702Z
LAST-MODIFIED:20180730T173525Z
UID:10000047-1533213000-1533232800@lvima.com
SUMMARY:Digital Technology & Planning Day 2018
DESCRIPTION:Limit 1 ticket per order\, please.  We ask that each attendee RSVP individually. \n——————————————————————————– \nDigital Planning Day is the one day of the year we help you play hookey!   \nLVIMA Members – We bring in amazing presenters and we help you prepare for your busy fall planning season with a close-up preview of the latest media\, advertising and marketing technologies.  You get a day out of the office\, and we bring on the content and the party. \nOur Event CoSponsor\nOur Cocktail CoSponsor\n  \nOur Presenting Sponsors\nWatch this space for continued announcements about our event sponsors. \n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n		\n \nThe Program\n\nRegistration at 1:30p.m. – please come early for check-in as we start promptly at 2p.m.!\nContent program from 2p.m.-5p.m.\nFollowed by Cocktail reception from 5p.m. to 7p.m.\n\nOur Venue\nWe are excited to return to the Hard Rock Cafe on the Las Vegas Strip for our event.  Located on Las Vegas Boulevard next to the MGM Grand\, the Hard Rock Cafe has one of the nicest event spaces in Las Vegas.  The event center has a meeting space and a reception area that overlooks the Strip.   \n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n		\n \nParking and Ride Sharing\n\nParking instructions – Parking for Hard Rock Cafe is at the Showcase Mall parking garage\, adjacent to the venue.  The garage elevator exit  takes attendees to the side street at UA Theaters\, where they will walk up to the strip\, make a right and enter the Hard Rock Cafe.\nUber/Lyft options – Drop off/pick up for Hard Rock Cafe are on the side street next to the UA Theater entrance.
URL:https://lvima.com/events/digital-technology-planning-day-2018/
LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2018/04/Digital_Technology_PlanningDay_banner.jpg
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
GEO:36.104192;-115.172249
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hard Rock Cafe 3771 S Las Vegas Blvd #120 Las Vegas NV 89109 United States;X-APPLE-RADIUS=500;X-TITLE=3771 S Las Vegas Blvd #120:geo:-115.172249,36.104192
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170727T120000
DTEND;TZID=America/Los_Angeles:20170727T160000
DTSTAMP:20260422T200900
CREATED:20170501T001526Z
LAST-MODIFIED:20170720T224851Z
UID:10000006-1501156800-1501171200@lvima.com
SUMMARY:Digital Planning Day 2017
DESCRIPTION:Digital Planning Day is the one day of the year we help you play hookey!    \nLVIMA Members – We bring in ten amazing presenters who also bring in ten amazing giveaways! – and we help you prepare for your busy fall planning season with a close-up preview of the latest media\, advertising and marketing technologies.  You get a day out of the office\, and we bring on the content and the party to celebrate the brief summer lull before the busy autumn storm. \nSponsors and Presenters – we’re taking names and saving spots!  We top out at 10 presenter spots\, so make sure you reserve your chance to put your best foot forward with our awesome members.  LVIMA members know you are investing in their digital marketing education when you participate in this fun-filled day\, and they respond favorably when you are knocking on their door for fall business.  (Contact lvima@lvima.com for details and pricing).  \nOur Event Sponsor\n \n  \nIMI Vegas is a locally focused subsidiary of Internet Marketing Inc. (IMI)\, one of the fastest-growing\, full-service online marketing agencies in the country\, with offices in San Diego\, Las Vegas\, and New York.   \nOur Presenting Sponsors\nWatch this space for continued announcements about our event sponsors. \n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n		\n \nOur Venue\nWe are extremely excited to have the Hard Rock Cafe on the Las Vegas Strip as our event host.  Located on Las Vegas Boulevard next to the MGM Grand\, the Hard Rock Cafe has a great third story event space that overlooks the Strip.  We will hold our entire program in that space; after our speakers our mixer will begin at 5 in the space. \n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n		\n \nThe Program\n\nRegistration at 12:30 – please come early for check-in as we start promptly at 1:00p.m.!\nContent program from 1p.m.-5p.m.\nFollowed by Cocktail reception from 5p.m. to 7p.m.\n\nParking and Ride Sharing\n\nParking instructions – Parking for Hard Rock Cafe is at the Showcase Mall parking garage\, adjacent to the venue.  The garage elevator exit  takes attendees to the side street at UA Theaters\, where they will walk up to the strip\, make a right and enter the Hard Rock Cafe.\nUber/Lyft options – Drop off/pick up for Hard Rock Cafe are on the side street next to the UA Theater entrance.
URL:https://lvima.com/events/digital-planning-day-2017/
LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2017/04/Digital-Planning-Day-2017.png
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
GEO:36.104192;-115.172249
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hard Rock Cafe 3771 S Las Vegas Blvd #120 Las Vegas NV 89109 United States;X-APPLE-RADIUS=500;X-TITLE=3771 S Las Vegas Blvd #120:geo:-115.172249,36.104192
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