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SUMMARY:Native & Branded Content: A Love Affair for 2019
DESCRIPTION:Our Topic\nConsumers are going all in on content\, is your brand keeping pace? Native is growing faster than display\, companies like Coca-Cola are spending more on content creation than TV advertising. B2C or B2B\, it doesn’t matter\, consumers trust content and brands are quickly shifting spend in this direction. Learn how to best tackle this fast growing area with Triplelift and our panel of experts. \nOur Sponsor – TripleLift\nTripleLift is the programmatic technology company that makes native\, branded content and OTT simple\, scalable\, and effective. Leveraging pioneering computer vision technology\, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time\, native programmatic exchange\, TripleLift helps marketers reach millions of consumers across any device\, at scale. \nSince 2012\, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year\, joined the Forbes list of Most Promising Companies in America in 2015 and was named one of Crain’s New York Business’s Best Places to Work in NYC. \nFor more information\, please visit https://triplelift.com. \nOur Panel\nBelinda Englman\nVP/Digital at LVRJ\n \nBelinda Englman is the Vice President\, Digital at the Las Vegas Review-Journal. She has more than twenty years of experience in regional\, national and global digital advertising and brand publishing services with positions that have been based in the U.S. and abroad. Englman was general manager of the 435 Digital Agency. Prior to that\, she was general manager of the Tribune’s digital circular site\, ChicagoShopping.com. Englman has also served as president and representative director of Harlequin Japan\, and as director of international retail business development and global internet development of Harlequin\, Toronto.\n \nJason Kleinman\nGeneral Manager of Branded Content at TripleLift\n \nJason heads Branded Content at TripleLift.  Previously\, he was the Vice President of Global Ad Product Strategy and Brand Solutions at Hearst Media.  He has with both the Guardian and New York Times and is a graduate of Columbia University.\n \n \n \n \n \n \n \nBrandi Skrtich\nMedia Director at R&R Partners\n \nBrandi has a wealth of experience in media buying and management.  She is one of the “senior staffers\,” at R&R Partners. In her time with R&R Partners\, she’s risen from an assistant in media planning to leading the team as media director.  Her responsibilities include overseeing and supervising all paid media strategies\, planning and placement efforts\, including domestic consumer\, international as well as the business category\, for one of our biggest accounts\, the Las Vegas Convention and Visitors Authority and their multi-million dollar brand\, Las Vegas. \n \n \n 
URL:https://lvima.com/events/native-branded-content-a-love-affair-for-2019/
LOCATION:Cili Restaurant at the Bali Hai Golf Club\, 5160 S. Las Vegas Boulevard\, Las Vegas\, NV\, 89119\, United States
CATEGORIES:Educational
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ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
GEO:36.0800239;-115.1764856
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DTSTART;TZID=America/Los_Angeles:20170308T070000
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SUMMARY:Sponsored Breakfast Series - Consumer Connections in a Location-Based World
DESCRIPTION:LVIMA Sponsored Breakfast\nIn addition to our usual event schedule in 2017\, LVIMA is also offering a new co-sponsored breakfast series\, held in conjunction with a select few (one per quarter) of our sponsor partners.  \nThese quarterly breakfasts\, open to local marketers only\, are focused on education and thought leadership on a variety of current topics that concern Las Vegas marketers in our rapidly-changing world. Sponsors will be working in partnership with LVIMA to bring expert speakers and high quality content to this new series! \nBecause these are separate from our normal 2017 LVIMA schedule and hosted by a partner\, only qualified local marketers may attend.  Professional members receive access to our regular schedule but not to these marketer-focused breakfasts.   \nIf you would like to partner with LVIMA on an educational event like this\, please email us at lvima@lvima.com \nOur Event Sponsor\n \nOur Keynote – Consumer Connections in a Location-Based World\nLocation-based data and technologies are changing the way consumers\, devices and marketers interact. Data and connectivity are enabling new kinds of marketing networks that provide brands with tools to better engage their customers. Thinknear will deep-dive on the data to highlight real use-cases for marketers\, including a sneak peak at how location will impact the emergence of connected cars. \n \n\n \nBrett Kohn\nPresident & GM\, Thinknear\nBrett Kohn is the President and GM of Thinknear by Telenav. As a mobile and location evangelist\, Brett works with the MMA\, the IAB\, and other leading technology providers to develop tools\, research\, and industry initiatives that allow marketers to more effectively connect with mobile consumers. Brett has spent over seven years in the location-based mobile industry and is based in Silicon Valley. Outside of work\, he spends most of his time taking orders from his two toddler daughters. \nOur Panelists\n \nLiz Lundstrum \nMedia Director\, Kirvin Doak \nLiz Lundstrum has more than 15 years experience in the media industry. She joined Kirvin Doak Communications in 2008 and has worked on successful show launches including Jersey Boys\, Rock of Ages and Absinthe as well as many other gaming and entertainment clients. Prior to joining KDC\, Liz was part of the planning/media buying team at Las Vegas based SK+G\, where she worked on MGM Grand\, Luxor\, New York New York\, Zumanity and KA by Cirque du Soleil. Liz was Research Director with Sinclair Broadcasting’s Las Vegas-based television stations. Liz began her career as a broadcast media buyer with Barkley in Kansas City. She purchased 30+ markets for clients including Sonic Drive-In\, Blue Bunny Ice Cream\, Payless Shoes and Kansas and Missouri Lotteries. \n \nEric Wardrip \nVice President of West Sales at Placed \nEric Warddrip is the VP of West Sales at Placed. Eric has over 14 years of digital sales and management experience\, opening sales offices for SportsIllustrated.com and FOXSports.com\, and leading the west coast sales team for FOX Sports Digital and Sporting News Digital. Additionally\, Eric held the position of Senior Director of Sales for sports blog start up Yardbarker\, where he grew and managed all national ad revenue through their acquisition by FOX Sports Digital in 2010. \n \nThomas Atkins \nDigital Supervisor from R&R Partners \nThomas supervises a team of digital media specialists in concepting and planning tactics\, recommending media partners\, as well as developing media schedules and negotiating budgets\, contracts and position placements. He’s also responsible for the reporting\, optimization and analysis of media plans for a number of R&R clients’ brands\, including the Las Vegas Convention and Visitors Authority\, University of Maryland University College\, and the Utah Transit Authority\, to name a few.   \nPrior to joining R&R\, Thomas was a member of the UCLA communications board operations committee\, which oversaw quality control of multiple media outlines supporting UCLA student\, faculty and organizational interests\, including the Daily Bruin\, UCLA Radio\, Bruinwalk.com\, La Gente\, among others. Before that\, he led the account executive team of Daily Bruin marketing for localresearch.com\, a social commerce platform for the UCLA Daily Bruin. \n—————————————————- \nBecause these are separate from our normal 2017 LVIMA schedule and hosted by a partner\, only qualified local marketers may attend.  Professional members receive access to our regular schedule but not to these marketer-focused breakfasts.  
URL:https://lvima.com/events/sponsored-breakfast-series-consumer-connections-in-a-location-based-world/
LOCATION:Cili Restaurant at the Bali Hai Golf Club\, 5160 S. Las Vegas Boulevard\, Las Vegas\, NV\, 89119\, United States
CATEGORIES:Sponsored Invitation-Only Events
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ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
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DTSTART;TZID=America/Los_Angeles:20161027T070000
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SUMMARY:Breakfast Panel:  Virtual Reality
DESCRIPTION:Virtual Reality\nVirtual Reality is the newest frontier in digital marketing.  It allows marketers to create an immersive\, branded experience for customers.  Marketers are starting to use it to tell stories and to help consumers choose or demo products.  Where is it heading?  What is the adoption curve for this new technology?  Join us for the latest on this fascinating topic. \nOur Speakers\n \nCyler Pennington \nContent Director \nR&R Partners \nCyler knows the right medium is a critical part of the message in the frequently changing social media environment. As corporate director of engagement of R&R Partners’ social media team\, his guidance in driving our digital marketing team in developing a steady stream of innovative social media strategies and implementation tactics for a diverse mix of R&R clients is nothing short of incredible. \nSuccessfully building brand affinity and awareness through insightful content creation and community management\, Cyler leads his team in creating highly effective social and digital native content strategies for highly visible clients that include the Las Vegas Convention and Visitors Authority\, MGM Resorts International\, Aristocrat Gaming and Barrick Gold\, among others. His work creating native content with high-level media properties such as Vice and Saveur\, and leading alpha/beta partnerships with Google\, Twitter\, and Facebook for LVCVA has helped solidified their profile and raised the approval quotient among key influencers in the social space. \nCyler came to R&R from SBE Entertainment where he managed the launch of five nightlife venues’ interactive marketing profiles along with social media efforts for the luxury boutique SLS Las Vegas. Prior to that he served as Internet marketing specialist at Caesars Entertainment executing paid social and digital media strategies for a number of its resort properties. \nAn outdoorsman at heart\, Cyler grew up in Oregon and Montana and is always up for an adventure. It could be the reason he chose to get married in Africa. Or why he loves camping\, skiing and watching Oregon Ducks football – which is an adventure in itself. \n \n  \nFelix Gomez \nVice President  \nYuMe \nFelix has been with YuMe since 2013 when he joined as Director of the West Coast. He’s had the opportunity to speak and participate at several different industry events on the West coast; most recently was when he presented “Making a Connection Using Neuroscience” at Digital Planning Day in Las Vegas. \n  \n \nRandy Saaf \nCEO \nLucid Sight \nRandy Saaf is currently CEO of Lucid Sight\, Inc. Lucid Sight\, Inc. develops VR games and experiences for the next generation of Virtual Reality devices (Daydream\, Samsung Gear VR\, Oculus Rift\, HTC Vive\, and Playstation VR).\nLucid Sight also provides advertisers an immersive and high-quality platform to engage with VR users. Lucid Sight is founded by Randy Saaf and Octavio Herrera (serial entrepreneurs and founding investors of mobile advertising company AdColony) along with experienced game developer Fazri Zubair. \nRandy is a proven entrepreneur who has built technology companies since he was 23 years old. In 2008\, Randy co founded mobile game company Jirbo\, Inc. In 2011 Jirbo was renamed to AdColony and became the leading mobile video advertising platform trusted by top grossing mobile app developers and Fortune 500 brands. AdColony was purchased by Opera Software for $350MM in 2014. Previous to that Randy was founder and CEO of MediaDefender\, Inc. Randy started MediaDefender in 2000 and grew it into the largest Internet anti-piracy company in the world. In 2005 Randy sold MediaDefender to ARTISTdirect\, Inc for $42.5MM. Previously\, Randy worked as a software engineer at Raytheon Systems Company where he developed software for the F-15 Radar System. Randy holds a BS in Engineering from Harvey Mudd College. \nRandy is a veteran speaker and has been on panels at conferences such as Digital Hollywood\, SXSW Interactive\, and Predictive Analytics World. Randy has also been interviewed by various news sources such as 60 Minutes\, CNBC\, CBS Evening News\, the Wall Street Journal\, and The Financial Times. Randy has also testified to The United States Congress three times in various technology matters. \nLocation\nWe are pleased to be holding this event at Cili Restaurant at the Bali Hai Golf Course on Las Vegas Boulevard.
URL:https://lvima.com/events/breakfast-panel-virtual-reality/
LOCATION:Cili Restaurant at the Bali Hai Golf Club\, 5160 S. Las Vegas Boulevard\, Las Vegas\, NV\, 89119\, United States
CATEGORIES:Educational
ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2016/10/unnamed.jpg
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
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