The Ad Free Future and Why Data and Stories Will Save Our Industry!

Data is all the rage yet consumers have banner blindness, consume content a few minutes at a time and are adapting ad blockers. To combat ad avoidance, we are marketers must embrace better storytelling and apply meaningful data while measuring the metrics that count. This requires a team effort, from creative to media to analytics and must be mastered before we lose the battle.

Speakers

Sherene Hilal – Head of Outbound Product Management at Oracle

Lon Otremba – CEO at native platform Bidtellect

Jenna Dykie – Sr Account Director / New Business Lead at Good Apple Digital

Arnie DiGeorge – Executive Creative Director at R&R Partners

Our Host

Chris Evans – VP of Media at R and R Partners

Chris Evans is R&R’s Vice President of Media as well as the Chair of LVIMA’s Content Committee.

Our Venue

Thanks to our hosts, R&R Partners!  R&R Partners is a full-service, independent, international agency dedicated to helping clients thrive in complex, fast-moving business climates.  Their creative work is reflected by their modern, open and innovative office space.   We thank them for opening their home for our LVIMA event.