Sr. Manager Loyalty Marketing

Website Resorts World

About the job

It is the primary responsibility of the Loyalty Marketing Manager to develop, maintain and continually improve an innovative, tech-forward resort-wide loyalty and rewards program for the newest integrated resort on the Las Vegas Strip. This position is a key member of the loyalty team responsible for helping to create, maintain and improve an industry leading resort-wide loyalty program.

Primary Job Duties: – Includes but is not limited to:

  • Work with Director of Loyalty to develop, maintain and continually improve an innovative, tech-forward resort-wide loyalty and rewards program.
  • Monitor metrics and develop new ones that support decision making, improve campaign performance, and guide design of new initiatives based on observed emerging trends and technologies.
  • Closely oversee campaign specialist(s) to ensure execution of efforts.
  • Manage activation plan that outlines the vision for bringing customer relationships to life.
  • Explore innovative and progressive ideas to enhance the program and increase participation.
  • Design, develop and monitor trigger-based incentive campaigns for casino and resort.
  • Develop loyalty program rules, procedures and operations and ensure they are understood by all stakeholders.
  • Provide input, guidance, and goals for resort loyalty communication strategies.
  • Manage a holistic customer acquisition approach that utilizes all available channels.
  • Coordinate with Brand Marketing on updates to advertising/marketing strategy that clearly illustrate the customer benefits and value proposition of participating.
  • Monitor and develop messaging across all channels (email, online, text, social) to allow customers to receive information in the most effective way.
  • Evaluate and make recommendations on opportunities to expand loyalty program to non-gaming customers.
  • Assist with the development of partnerships that maximize customer acquisition and member activity.
  • Obtain and maintain position-specific licensing.
  • Ensure that Team Members obtain and maintain position-specific licensing.
  • Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
  • Perform other job-related duties as requested.

Qualifications: Includes but is not limited to:

  • Working knowledge of Microsoft Office.
  • Working knowledge of database IT architecture and querying.
  • Previous experience managing external vendors.
  • Ability to work varied shifts, including nights, weekends, and holidays.
  • Ability to effectively communicate in English.
  • Polished appearance and demeanor.
  • Excellent customer service skills.
  • Ability to obtain and maintain full knowledge and understanding of company and department rules and regulations, policies, and procedures.
  • Ability to successfully mentor a team.
  • Ability to work varied shifts, including nights, weekends, and holidays.


  • Previous experience with complex budgeting and accounting practices
  • At least five years of experience in Loyalty or Database Marketing in a similar or related field.
  • Previous experience working in a large, luxury resort setting.

Minimum Education And Experience

  • At least 21 years of age.
  • High School Diploma or equivalent.
  • Minimum three years of previous Loyalty or Database Marketing management in similar or related field.

Certificates, Licenses, Regulations

  • Proof of eligibility to work in the United States.
  • Ability to obtain the following:
    • Nevada Gaming Registration

Physical Demands

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Work is typically performed in an office environment.
  • Must be able to sit for extended periods of time and work at a computer.
  • Must be tolerant to varying conditions of noise level, temperature, illumination, and air quality.
  • Ability to bend and reach.
  • Transporting, pushing, pulling, lifting, and maneuvering items weighing up to 15 Lbs.
  • Eye/hand coordination.
  • Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (MSDS) and other instructions.

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