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SEO Specialist

Website CreditOneBank Credit One Bank

Position Summary

The Search Engine Optimization (SEO) Specialist will support the SEO roadmap of expanding Credit One Bank’s organic search presence and ranking across Google, Bing, and other networks. The ideal candidate will strategize, implement, and manage SEO strategies by applying best practices to ensure the successful implementation of on-page, technical, and off-page SEO efforts. The right candidate will have experience with keyword research, on-page optimization, content gap analyses, technical auditing, and reporting required for effective site optimization.

Essential Job Functions

  • Plan, manage, and execute SEO efforts to drive toward exceeding our performance metrics and customer acquisition goals
  • Perform keyword research through competitor analysis, internal linking analysis, and monitoring of keyword trends to identify gaps and areas of opportunity
  • Implement on-page optimizations based off keyword research and reporting
  • Work with internal teams and external agencies to develop and implement link building strategy
  • Monitor organic performance daily and report weekly on key organic traffic metrics, performance improvements, and product initiatives
  • Perform technical SEO audit on areas such as schema, canonicals, Core Web Vitals, and XML sitemaps and work with the development team on implementation
  • Stay current with best practices, algorithm changes, new tools/technologies, and other changes in Search Engine Optimization to leverage that knowledge to influence current and future business plans and strategies, drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization
  • Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize a large website to effectively rank high in search engines

Position Requirements

  • Bachelor’s degree in Business, Marketing, or related fields
  • 2+ years of experience in SEO including but not limited to: keyword research, on-page optimizations, link building, and/or technical SEO
  • Passionate and proactive about SEO by staying up-to-date on all the latest trends and best practices
  • Experience performing keyword research, content analysis, and keyword optimization
  • Demonstrated knowledge of SEO best practices (page titles, canonical tags, schema code, heading, alt text, etc.)
  • Experience with SEO tools (e.g., Google Search Console, MOZ, SEMRush, Ahrefs, BrightEdge, etc.)
  • Strong analytical skills to measure, manage, analyze, and report on KPIs
  • Solid understanding of technical SEO including monitoring Core Web Vitals and ability to provide solutions for improving these measurements
  • Ability to debug, analyze, and identify optimization opportunities (SEO related, or other web best practices)
  • Working knowledge of website coding (e.g., HTML, CSS, JavaScript, etc.) as it relates to search optimization is a plus

To apply for this job please visit www.linkedin.com.