Marketing Coordinator

Website AEG

About the job

Position Summary:

The Marketing Coordinator is responsible for marketing, social media, e-marketing, public relations, invoices, ad settlements and promotions for venues, clubs, theaters, festivals, shows and one-offs. The Marketing Coordinator will order and traffic show artwork and creative assets and maintain venue/department websites and social channels. This position may also be responsible for coordinating the work of interns and street team.

Essential Functions:

  • Builds and maintains ad plans for AEG Presents shows, tours and festivals. Assist in coordination of media buying. Build Google campaigns. Create work orders for marketing materials, radio, television, outdoor and manage flyer distributions. Evaluates and revise as necessary to increase ticketing revenue and event exposure.
  • Create, preview and review and distribute press releases as needed. Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Add new shows, schedule releases and update as needed.
  • Monitor marketing trends, regionally, with artists, and implement new marketing strategies and campaigns based on current trends. Analyze fan base to target specific demographics to promote shows, tours and festivals.
  • Helps coordinate and advance day-of-show activities including radio stations set ups, remote broadcasts and escorting media photographers and news crews.
  • Creates, proof reads and distributes weekly newsletters. Order and deploy e-cards and e-blasts with AXS Advantage tool. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
  • Maintain and manage social media accounts, research new promotional activities and prizes for online social media giveaways. Check, monitor and collaborate with artist, venue, and ticketing socials and event listings for accuracy. Design posting schedule that corresponds with various event related deadlines at announce, on sale, maintenance and backend.
  • Monitor budget and accounting for marketing efforts and keep management up to date of potential overages. Provide report for marketing costs.
  • Develop special initiatives to involve the community in events. Organize artist promotions and meet and greets as needed.
  • May participate in hiring and training of interns. May also be responsible for the upload of expense reports, updating of office calendar, and general marketing admin support as needed.

Required Qualifications:

  • Minimum education requirement of High School Diploma or its equivalency
  • 2-4 years of marketing experience
  • Experience calendaring events
  • Proficient and skilled in MS Office (Excel, Word, Outlook and Photoshop and Social Media platforms)
  • Basic accounting knowledge and invoice processing
  • Strong written and verbal communication skills
  • Strong PR skills, social media savvy, and organization skills
  • Must have strong work ethic, problem solving and prioritization skills and time management skills.
  • Must be able to work independently and as part of a team
  • Creative thinker; thinks “outside the box”
  • Knowledge of the music industry preferred

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