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Affiliate Marketing Manager

  • Full Time
  • Remote

Website leesasleep Leesa Sleep

Overview

Are you passionate about Affiliate marketing, consumer behavior, and DTC businesses? As Leesa’s Affiliate Marketing Manager, you’ll own our performance-based affiliate marketing programs. Our network of CPA/CPC-based publisher and influencer affiliates needs a steady hand to manage strategy, relationship building, and campaign management. Much of your work will be deepening and optimizing existing key affiliate partnerships, as well as growing our influencer-affiliate program. You understand the conversion funnel, can identify trends that are leading to revenue, and use that information to influence future affiliate partners and campaigns. You’ll partner with analytics, programmatic performance marketing, hard goods product, and ecommerce team members. You are highly motivated, care deeply about relationships, and are easy to work with. Keys to success in this role are initiative, collaboration, ownership, and a strong drive to get things done. Working with higher consideration and higher AOV products, such as mattresses, bikes, furniture, is a big plus.

Responsibilities

  • Analyzing the mattress search and buying landscape to identify opportunities for new affiliates.
  • High-touch management and passion for key existing publisher affiliate relationships, with a focus on optimization of existing programs.
  • Growing our influencer-affiliate program and managing those relationships.
  • Communicating with all Affiliate stakeholders to answer questions and resolve issues with accounts.
  • Reviewing content/landing pages on our site to ensure it is relevant and appropriate for the product being promoted.
  • Negotiating contracts with new affiliates or renewing existing agreements with existing partners.
  • Creating proposals for new affiliate relationships based on estimated returns ROI and CPA.
  • Work with Director of Performance Marketing to monitor affiliate websites for fraudulent activity or policy violations such as spamming or publishing confidential information.
  • Maintain and manage technical considerations for tracking and landing pages.
  • Develop and execute on timelines, deliverables, and reporting for your goals to drive success against team and company goals

Qualifications

  • 5+ years in Affiliate marketing for eCommerce in related industries.
  • 2-5 years of active involvement in Affiliate Marketing, preferably within DTC e-commerce companies, with hands-on knowledge of Affiliate networks.
  • Extensive understanding of acquisition funnel, performance marketing KPI’s, and profitability levers.
  • Experienced in negotiation and management of media campaigns.
  • Experience in campaign and performance management, with deep understanding of critical metrics such as CAC, LTV and ROAS.
  • Demonstrated success scaling an affiliate program across all core affiliate publisher segments (e.g., influencers, loyalty, mattress review sites, cashback, coupon, media.)
  • Highly organized, open communicator, who enjoys relationship-building and collaborating with others.
  • Excellent written and verbal communication skills Working Conditions.
  • Office environment – no special conditions.
  • Virginia Beach, or fully remote, with preference for Eastern Time Zone.
  • Flexible nature to manage competing and changing priorities.
  • Some travel to support business and social impact events and activities.

This is a Remote (work from home) position.

Salary Range: $65,000-$85,000

To apply for this job please visit www.linkedin.com.