BEGIN:VCALENDAR VERSION:2.0 PRODID:-//LVIMA - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://lvima.com X-WR-CALDESC:Events for LVIMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20140309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20141102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20150308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20151101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20160313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20161106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20170312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20171105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20180311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20181104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20190310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20191103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211110T120000 DTEND;TZID=America/Los_Angeles:20211110T130000 DTSTAMP:20260503T090426 CREATED:20210208T171306Z LAST-MODIFIED:20211109T191614Z UID:10000005-1636545600-1636549200@lvima.com SUMMARY:Veterans Marketing DESCRIPTION:Limit 1 RSVP per customer. \n\n\n\nIn honor of Veterans Day\, we turn our focus to marketing to Military Affinity Audiences. This can be both an act of service and an opportunity to connect with a powerful community with strong communal ties. \n\n\n\nWith over 20M active duty service members and veterans in the US\, the military is a powerful shopping force you cannot afford to ignore.  If you are launching a military marketing program for the first time or optimizing your existing program\,They hold an average income 13% higher than the national median household income\, and they focus on online spending because of mobility and relocation.” \n\n\n\nOur panels and keynote will unlock the tactics and best practices that allow marketers to serve and to connect with this important community. \n\n\n\nKeynote and Moderator\n\n\n\nJean Rosaurer’s keynote will be about identifying and engaging Military Affinity Audiences. \n\n\n\n\nJean Rosauer \n\n\n\nCMO of ID.me \n\n\n\n\nPanel 1 – Veterans on Military Consumer Engagement\n\n\n\nThis consumer panel features military veterans discussing how they engage as a part of the Affinity Audience\, and who they feel is doing it right. \n\n\n\nPanelists\n\n\n\n\nGriffin Tendler \n\n\n\nSenior Marketing Manager\, Tao Group Las Vegas \n\n\n\n\n\nRandall Thompson \n\n\n\nMarketing Coordinator\, Ambient Edge \n\n\n\n\nPanel 2 – Marketers on Engaging the Military Affinity Audience\n\n\n\nMarketers panel with marketing professionals with experience working with the Military Affinity Audience\, discussing what tactics they see working\, then delivering key takeaways that are applicable to any business or Affinity Audience. \n\n\n\nModerator\n\n\n\n\nJustin Cohen \n\n\n\nSVP of REQ \n\n\n\n\nPanelists\n\n\n\n\nMonica Fullerton \n\n\n\nCEO of Spouse-ly \n\n\n\n\n\nTiffany Crockett \n\n\n\nVice President\, Client Service at REQ \n\n\n\n\n\nChad Brown \n\n\n\nChad Brown\, VP of Marketing\, JC Hospitality URL:https://lvima.com/events/veterans-marketing/ LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/02/Veterans-Marketing.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210727T120000 DTEND;TZID=America/Los_Angeles:20210729T130000 DTSTAMP:20260503T090426 CREATED:20210207T230234Z LAST-MODIFIED:20210728T165734Z UID:10000024-1627387200-1627563600@lvima.com SUMMARY:2021 Digital Technology & Planning Day DESCRIPTION:Get Ready for a Week Filled with Knowledge & Innovation\n\n\n\nDTPD Content is Virtual\, Cocktails IN PERSON!Are you ready?! We are! We have 3-days of awesome content and knowledge for you to consume in 1-hour bites. \n\n\n\nOn Tuesday\, July 27\, Wednesday\, July 28 and Thursday\, July 29\, we want to spend our virtual lunch hour with YOU.  \n\n\n\nEach day\, from 12pm – 1pm\, our DTPD Sponsors – Quantcast\, REQ\, Causal IQ\, Simpli.fi\, Sojern\, Tremor Video\, Undertone\, Viant and Zeta – will be dropping knowledge via Zoom. \n\n\n\nIn addition\, we’ve partnered with Startup NV to bring you a Pitch Competition featuring innovative\, local startups. We know our tech scene is HOT (like literally\, 110 degrees hot)\, now see them bring the heat and compete for the ultimate prize – $7k in advertising support from LVRJ and Hunter Marketing Group. \n\n\n\nIn true LVIMA\, we have MANY fun surprises up our sleeves.  A celebrity appearance? Swag Bags? Crazy awesome prizes? Well… you only get to find out if you RSVP! \n\n\n\nTHEN\, because we miss your faces\, we’ll be having IN PERSON Cocktails (thanks to REQ!) from 6pm – 8pm on Thursday\, July 29. We’re working to make this gathering fun and safe. More details coming soon. RSVPs for the Cocktail Hour are be separate and are open here. \n\n\n\n\n\n\n\nThe 2021 Startup Showdown!\n\n\n\n\n\n\n\nIn addition\, Startup NV and LVIMA are partnering to bring you the 2021 Startup Showdown where you’ll get to hear pitches from three local\, entrepreneurial businesses.  You’ll have the chance to vote for your favorite pitch with the winner being announced at the end of the event. The winner will receive a prize package including: a $2000 web design/enhancement package from Hunter Marketing AND a strategic marketing consultation and $5\,000 budget towards a customized marketing plan through Lightning Digital.  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOur Sponsors & Speakers\n\n\n\n\n\n\n\n\nSomer Simpson\n\n\n\nVP of Product – Quantcast\n\n\n\nReversing the Great Divide: Empowering Diverse Voices in Media \n\n\n\n\n\n\n\n\n\nJenny Jones\n\n\n\nAccount Executive – Viant\n\n\n\nIdentity 2021: Why Household-Level Targeting & Measurement Will Help Marketers Succeed in a Cookieless World \n\n\n\n\n\n\n\n\n\nChristy Jobman \n\n\n\nMarketing Manager – Sojern\n\n\n\nThe Cookieless Future\, What Does it Mean for You Now?  \n\n\n\n\nChristy is Sojern’s Marketing Manager for US\, Canada\, & LATAM. She loves all things communications\, segment marketing\, launching strategic partnerships\, managing webinars\, and curating content. She is a key stakeholder in Sojern’s efforts in preparing our customers for the transition away from 3rd party cookies and helps Sojern to empower travel marketers to move travelers from dream to destination. \n\n\n\n\n\n\n\n\nCrystal Keath\n\n\n\nThe Klarity Coach\n\n\n\nAchieving Clarity and Flow through Breath Work \n\n\n\n\n\n\n\n\n\nNick Peroni\n\n\n\nVP Sales – Zeta Global\n\n\n\nThe Single View of the Omnichannel Customer \n\n\n\n\n\n\n\n\n\nWill Gafney\n\n\n\nProduct Manager – Simpli.fi\n\n\n\nUnderstanding\, Navigating and Finding Value in a Changing Digital Identity Landscape \n\n\n\n\n\n\n\n\n\nLauren Burns\n\n\n\nAccount Executive – Tremor\n\n\n\nCTV Beyond the Modern Living Room \n\n\n\n\n\n\n\n\n\nTodd Cohen\n\n\n\nVP of DTV Sales – Undertone\n\n\n\nHigh Impact CTV to Improve Effective Reach \n\n\n\n\n\n\n\n\n\nJustin Cohen\n\n\n\nEVP – REQ\n\n\n\nLeveraging Martech to Bring It All Together \n\n\n\n\n\n\n\n\nMany Thanks Our Cocktail Sponsor: URL:https://lvima.com/events/2021-digital-technology-planning-day/ CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/02/DTPD-2021.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210512T120000 DTEND;TZID=America/Los_Angeles:20210512T140000 DTSTAMP:20260503T090426 CREATED:20210203T173736Z LAST-MODIFIED:20210506T163157Z UID:10000022-1620820800-1620828000@lvima.com SUMMARY:Best of West Event DESCRIPTION:Marketing Fast Forward: Untangling 2021\n\n\n\nIn summer 2020\, the West Coast’s most prominent marketing organizations came together to discuss how brands\, agencies\, technology\, and talent began navigating a sea of uncertainty. The conversations were candid. The ideas on how to succeed were bold.  \n\n\n\nAlmost a year later\, we’ve all experienced and learned more than we could have imagined—and it remains a chaotic web. But what’s next? What’s even “normal” now? And how do we move forward? \n\n\n\nLVIMA\, ThinkLA\, sfBIG\, and ThinkNW pick up the conversation to host four 20-minute sessions discussing the recent past\, present\, and an actionable\, fruitful future in the following topics: \n\n\n\nEntertainment\, Sports and eSportsPrivacyPurposeTravel and Tourism\n\n\n\nOur Keynote\n\n\n\n\nDietmar Dahmen \n\n\n\nDietmar is one of Europe’s top speakers\, motivators and trainers on cutting edge advertising\, branding\, change and future success in a rapidly changing environment. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\nTopics and Speakers\n\n\n\nSports & Tourism\n\n\n\nPandemic Innovations & What’s Next: Having your “first season” in the midst of a pandemic was something no marketer had ever experienced. Learn how The Las Vegas Raiders and Virgin Hotels navigated the experience\, marketing innovations they developed and what’s next. \n\n\n\n\nBrandon Doll \n\n\n\nSr. Vice President of Strategy & Business Development for the Raiders \n\n\n\nSpeaking About Sports & Tourism \n\n\n\n\n\nChad Brown \n\n\n\nVP of Marketing at JC Hospitality \n\n\n\nSpeaking About Sports & Tourism \n\n\n\n\nBrand Purpose\n\n\n\n\nKevin Carroll \n\n\n\nFounder\, Author\, Speaker\, Performance Coach at Katalyst \n\n\n\nSpeaking About Brand Purpose \n\n\n\n\n\nNatalie Bowman \n\n\n\nManaging Director\, Marketing and Advertising at Alaska Airlines \n\n\n\nSpeaking About Brand Purpose \n\n\n\n\nPrivacy\n\n\n\n\nCurtis Martin \n\n\n\nChief Brand and Innovation Officer at Visa \n\n\n\nSpeaking About Privacy \n\n\n\n\n\nMiles Fisher \n\n\n\nHead of Ad Sales & Strategy\, at T-Mobile \n\n\n\nSpeaking About Privacy \n\n\n\n\nEntertainment and Audio\n\n\n\n\nStuart McLean \n\n\n\nCEO Fast Studios \n\n\n\nSpeaking About Entertainment and Audio \n\n\n\n\n\nAlessandro Uzielli \n\n\n\nHead of Global Brand Entertainment\, Ford Motor Company \n\n\n\nSpeaking About Entertainment and Audio \n\n\n\n\nOur Sponsors URL:https://lvima.com/events/best-of-west-event/ CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/02/BOTW_2021-02.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210414T120000 DTEND;TZID=America/Los_Angeles:20210414T130000 DTSTAMP:20260503T090426 CREATED:20210319T194648Z LAST-MODIFIED:20210331T160720Z UID:10000059-1618401600-1618405200@lvima.com SUMMARY:Coffee and Content With Quantcast DESCRIPTION:Our Speaker\n\n\n\n\nIngrid Burton \n\n\n\nChief Marketing Officer \n\n\n\nQuantcast \n\n\n\n\nOur Topic\n\n\n\nArtificial Intelligence (AI) can often appear overwhelming\, but it is the key to driving marketing effectiveness in today’s digital world. Having led the marketing function for various global organizations focused on Big Data\, analytics\, AI\, and machine learning technologies\, Ingrid is a huge proponent of what AI can do.  \n\n\n\nAs marketers\, we’ve got more data than ever available to us. Data is retrievable from virtually every source of marketing that we do\, from real-time customer engagement to interactions on our websites. So the question is: how do we get more intelligence and use it to drive actions that deliver results? URL:https://lvima.com/events/coffee-and-content-with-quantcast/ CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/03/LVIMA-Food-Thought-With-Quantcast.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210310T120000 DTEND;TZID=America/Los_Angeles:20210310T130000 DTSTAMP:20260503T090426 CREATED:20210203T172449Z LAST-MODIFIED:20210305T010228Z UID:10000021-1615377600-1615381200@lvima.com SUMMARY:Marketers Speak Out DESCRIPTION:As marketers\, we have the ability to change the perspective of millions with thirty-seconds of work. The brands and agencies we work with wield the most powerful megaphones in the world. \n\n\n\nLast year\, we took a stand and used our voices to support Black Lives Matter. We lifted up leaders in our organizations that broke the stereotypes. And\, we extended our storytelling to eradicate racism\, support local businesses and make sure everyone in our community had the facts on Covid. \n\n\n\nAs we approach the one-year anniversary\, have our efforts at diversity and inclusion changed for good in Las Vegas? Join us as local brand and agency marketers talk about what the movement meant to their companies and how their efforts in 2021 will be changed because of it. \n\n\n\n \n\n\n\nOur Moderator\n\n\n\n\nRenee Summerour\n\n\n\nVideo Anchor/Multimedia Journalist/Producer \n\n\n\n\nRenee Summerour has worked in radio stations and newsrooms across the Pacific Southwest for the last ten years. Born in Trenton\, New Jersey she moved to San Diego at the age of five where she developed her passion for helping others and informing her community. Before moving to Las Vegas\, Renee was a multimedia journalist\, anchor and producer at KWKT in Waco\, Texas and KYMA Yuma\, Ariz. She also filled just about every role in the broadcasting field while living in San Diego. Renee provides in-depth stories\, interviews and breaking news coverage on all RJ digital media platforms. \n\n\n\nMeet Our Speakers\n\n\n\n\nJANNET KONZELMANCo-Chair PRIDE\, VeteransIGT\n\n\n\n\n\nSOLÉIL McCANTSSEM SpecialistCaesars Entertainment\n\n\n\n\n\nSHA’MELL HENRYAssistant Content Publishing Strategist & Employee Board MemberR&R Partners\n\n\n\n\nSha’Mell sits on the content publishing and media team and has enjoyed her two-year tenure at R&R Partners. She works on a variety of social and paid media accounts\, helps lead the new ERG program\, sits on the R&R Foundation e-board\, and is an active member in ouRRvoice. In her sparse free time\, she’s fiercely advocating for kids in the foster care system through the CASA volunteer program or binge-watching Law & Order SVU with her husband\, Chris\, while Millie and Solomon (the pups) chase each other! Her favorite part of the job is collaborating with her brilliant co-workers and seeing the fruits of their labor come \n\n\n\n\nAnna Johnson\n\n\n\nHead of DEI & People Programs\n\n\n\nQuantcast URL:https://lvima.com/events/marketers-speak-out/ CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/02/Marketers-speak-out.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210303T120000 DTEND;TZID=America/Los_Angeles:20210303T130000 DTSTAMP:20260503T090426 CREATED:20210203T171450Z LAST-MODIFIED:20210203T172513Z UID:10000020-1614772800-1614776400@lvima.com SUMMARY:Jr Member & Volunteer Ask Members Anything DESCRIPTION:Stay Tuned for More Info! URL:https://lvima.com/events/jr-member-volunteer-ask-members-anything/ CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/02/Jr-Member-Volunteer-Ask-Members-Anything.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20201007T120000 DTEND;TZID=America/Los_Angeles:20201007T130000 DTSTAMP:20260503T090426 CREATED:20200908T201434Z LAST-MODIFIED:20210203T172518Z UID:10000004-1602072000-1602075600@lvima.com SUMMARY:The Magic of Brand Storytelling DESCRIPTION:The Magic of Brand Storytelling – 10/7 12:00 p.m. – 1:00 p.m.\n\n\n\nCo-Hosted by REQ \n\n\n\nIf you thought brand storytelling ended with the last episode of Mad Women of REQ\, you were misinformed. Get ready for the next installment where REQ will more about the process of determining a strong brand strategy\, developing engaging creative and launching a targeted social campaign.  \n\n\n\nWhere: Based on YOUR feedback\, we are still Zoom\, Zoom\, Zoom’ing away! “See” you online. \n\n\n\nHappy Hour – Improv & Alcohol FTW! – 10/8 4:00 p.m. – 5:00 p.m.\n\n\n\nCo-Hosted by REQ \n\n\n\nReady for a little virtual activity? We’re teaming up with REQ to bring you Improv Coaches\, from Comedy Sportz\, a local Improv troupe. In 20 minutes\, you’ll learn a few FUN Improv games that will also secretly help you take your meetings and presentation skills to the next level! Trust us\, we’ve done it and it works! Of course\, no LVIMA event is complete without alcohol\, so you’ll also be receiving a Happy Hour Party Kit filled with drinks\, prizes and fun. \n\n\n\nHappy Hour Party Kit Pick-ups\n\n\n\nPick Up in Summerlin: Oct 7 from 5:30 p.m. – 6:30 p.m.Pick Up in Henderson: Oct 7:  7:00 p.m. – 8:00 p.m.\n\n\n\nOur Speakers\n\n\n\n\nJustin Cohen \n\n\n\nEVP\, REQ\n\n\n\n\n\nKenny Rufino \n\n\n\nEVP/Creative Director\, REQ\n\n\n\n\n\nSteven Kostant \n\n\n\nSenior Brand Strategist\n\n\n\n\n\nKelsey Powell \n\n\n\nDirector\, Paid Social\n\n\n\n\n\nBaily Gray \n\n\n\nDirector of Social and Content URL:https://lvima.com/events/the-magic-of-brand-storytelling/ CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/09/Banter-Beers-Mixer.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200728T120000 DTEND;TZID=America/Los_Angeles:20200730T130000 DTSTAMP:20260503T090426 CREATED:20200205T052214Z LAST-MODIFIED:20200723T225808Z UID:10000030-1595937600-1596114000@lvima.com SUMMARY:2020 Digital Technology and Planning Day(s) DESCRIPTION:WHERE: We’ll be Zooming from the comfort of our couches\, kitchens or WFH desks. Grab some lunch and settle in for 60 minutes of awesome conversation with top marketing minds. \nWHAT:Are you ready?! We are! In partnership with the “Lucky 7\,” we have 3-days of awesome content and knowledge for you to consume in 1-hour bites. \nTuesday through Thursday\, we want to spend our virtual lunch hour with YOU. Each day\, from 12pm – 1pm\, our DTPD Sponsors – Quantcast\, Causal IQ\, GumGum\, REQ\, Undertone\, Simpli.fi and Zeta – will be dropping knowledge via Zoom. \nIn true LVIMA\, we have MANY fun surprises up our sleeves. Will Rishad be back? A celebrity appearance? Swag Bags? Crazy awesome prizes? Well… you only get to find out if you RSVP! \nTHEN\, because we miss your faces\, we’ll be having Virtual Cocktails (thanks to Digiliant!) on Thursday\, July 30. \nThis Year\, We Will Have 3 Virtual Events and A Virtual Happy Hour\n\nJuly 28: 12pm – 1pm – Virtual Session\nJuly 29: 12pm – 1pm – Virtual Session\nJuly 30: 12pm – 1pm – Virtual Session\nJuly 30: 5pm – 6pm – Virtual Cocktail Hour\n\nWe’re ready. Are you?  RSVP TODAY \nOur Annual Sponsors\n\n \n \n \n \n \n \n \n \n \n \n \n \n\nOur Event Sponsors\n\n \n \n \n \n \n \n \n \n \n \n \n \n\nOur Cocktail Sponsor\n \n  \n  \n\n\n \n\n\n\nOur Speakers and Topics – TUESDAY\n\n\n\nQuantcast\n\n\n\n\nBrooke Bengier\n\n\n\nHead of Product Specialists – Quantcast \n\n\n\nCovid & The Consumer: 125 Days of Real-Time U.S. Behavior Changes \n\n\n\n\nJoin Brooke Bengier\, Head of Product Specialists at Quantcast\, as she discusses how the coronavirus pandemic has dramatically overturned previously held truths about consumer behavior and purchasing habits for a wide range of industries. She will explore Quantcast insights on the first 125 days of the pandemic\, diving into the changing consumer mindset week by week\, unlocking the power of audience insights to inform smart marketing strategies. \n\n\n\nCausal IQ\n\n\n\n\nBrett Peterson \n\n\n\nSenior Sales Director – Causal IQ \n\n\n\nThe Crumbling Cookie: Preparing for a Cookie-less Future \n\n\n\n\n\nShana Atwood \n\n\n\nDirector of Strategic Planning at Causal IQ   \n\n\n\nThe Crumbling Cookie: Preparing for a Cookie-less Future \n\n\n\n\nOur Speakers and Topics – WEDNESDAY\n\n\n\nOur Keynote Speaker\n\n\n\n\nJay Guilford\n\n\n\nMeeting the Moment: Three Strategies You Can Immediately Apply to Increase Engagement and Productivity at Work \n\n\n\n\nWith disruption in the way businesses operate and dramatic shifts in global economies\, today’s teams need resiliency strategies now more than ever.  In this talk\, we will uncover behaviors you can immediately apply to weather current storms.  Beyond merely surviving the gale\, these strategies help you harness the power of these turbulent winds in ways that bolster personal fortitude while enhancing company culture\, productivity and engagement. \n\n\n\nJay’s Bio \n\n\n\nJay once worked with a bunch of clowns.  Literally.  A few years ago\, Jay ran away with Cirque du Soleil.  At Cirque\, Jay led the design of Cirque’s corporate training and team building sessions.  Currently\, Jay is President and Founder of CoWorks Leadership Strategists.  At CoWorks\, Jay offers training on diversity and cultural sensitivity.  Jay and team host a series of workshops to help leaders issue better feedback\, manage conflict and increase resilience. \n\n\n\nJay has had the good great fortune of working with several top-performing companies including Google\, Uber\, The Empire State Building R&R Partners\, Mastercard\, NHL\, Club Med Punta Cana\, Kmart Australia\, and SAB Miller Brewery Latin America. \n\n\n\nJay’s goal is to improve the way managers lead and team members interact.  His mission is to build a world where work is not just a means to an end\, but a source of inspiration\, transformation\, and interpersonal growth.  For more information\, Jay’s website is www.coworkslead.com \n\n\n\nUndertone\n\n\n\n\nLaura Salant \n\n\n\nManaging Director & Chief Storyteller\, Insights Consultancy\, Undertone \n\n\n\nActivating Right Brain Connections \n\n\n\n\nZeta Global\n\n\n\n\nLauren Reynolds\n\n\n\nDirector\, Strategic Sales – Zeta Global \n\n\n\nPeople Based Marketing in a Cookie-less World \n\n\n\n\n\nRon Sadi\n\n\n\nVice President\, Data Cloud – Zeta Global \n\n\n\nPeople Based Marketing in a Cookie-less World \n\n\n\n\nOur Speakers and Topics – THURSDAY\n\n\n\nGumGum\n\n\n\n\n Ben Plomion \n\n\n\nChief Growth Officer of GumGum \n\n\n\nBetter Suitable than Sorry: Why brand safety is failing and what you can do about it \n\n\n\n\nSimpli.fi\n\n\n\n\nDavid McBee \n\n\n\nDirector of Training – Simpli.fi \n\n\n\nAddressable Targeting. Freshness & Flexibility Matter \n\n\n\n\nREQ\n\n\n\n\nJustin Cohen\n\n\n\nExecutive Vice President – REQ \n\n\n\nBrand Storytelling \n\n\n\n\n\nCortney Clardy\n\n\n\nAccount Director at REQ \n\n\n\nBrand Storytelling URL:https://lvima.com/events/2020-digital-technology-and-planning-day/ LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/02/dtpd-2020.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200708T120000 DTEND;TZID=America/Los_Angeles:20200708T133000 DTSTAMP:20260503T090427 CREATED:20200618T192709Z LAST-MODIFIED:20200708T173747Z UID:10000007-1594209600-1594215000@lvima.com SUMMARY:Best of the West Virtual Event DESCRIPTION:Marketers Come Together to Discuss Opportunities for Change\nDigital marketing organizations of the West – LVIMA\, sfBIG\, ThinkLA\, AZIMA\, Seattle Interactive and One Club San Diego are coming together to host the largest (virtual) gathering of its kind. \nJoin us as top brands and agencies from Entertainment\, Gaming\, Finance\, Tech\, and more share how they’re working with partners to create smart\, sensitive marketing in extraordinary times. \nThis event isn’t simply about “marketing in chaos”; it’s about stories and examples of how\, as marketers\, our organizations need to be forces of change and hope. This is marketing at its best. Yet we know we can be even better. We can do more. \nJoin the conversation and learn how we can all move forward and be better together. We need your influential voice to help us create a rallying message of hope and progress. \nRSVP TODAY \nOrganizations\nThis event is a joint venture by: \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nOur Host\n \nDoug Zanger\nSenior Editor\nAdWeek\nAZIMA Speakers\n\n\n\n \nJena Coolidge McGovern\nSenior Vice President\, Marketing & Communications at Arizona Commerce Authority \nAZIMA President \n\n\n\n\n\n \nStephen Heitz\nChief Innovation Officer\, LAVIDGE \nAZIMA Treasurer \n\n\n\n\nLVIMA Speakers\n\n\n\n \nArlene Wszalek \nVice President\, Client Solutions at Allied Global Marketing \nLVIMA Advisory Board \n\n\n\n\n \nJeff De Korte \nVP E-Commerce & Digital Marketing at Caesars Entertainment \n\n\n\n\nSFBig Speakers\n\n\n\n \nBen Stuart\nCMO\, Bank of the West \n  \n\n\n\n\n\n \nMike Parker\nGlobal CEO\, iCrossing \n\n\n\n\nSIMM\n\n\n\n \nKathy Dillon \nPresident\, West Region \nSpark Foundry \n\n\n\n\nThinkLA\n\n\n\n \nDavid Angelo \nFounder\, Chairman \nDavid&Goliath URL:https://lvima.com/events/best-of-the-west-virtual-event/ LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/06/Best-of-the-West.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200603T120000 DTEND;TZID=America/Los_Angeles:20200603T130000 DTSTAMP:20260503T090427 CREATED:20200528T000403Z LAST-MODIFIED:20200528T154039Z UID:10000002-1591185600-1591189200@lvima.com SUMMARY:CMO Roundtable: A Sports Marketing Conversation with Heidi & Brian DESCRIPTION:Our Topic\nYou loved Brian Killingsworth\, CMO of the Vegas Golden Knights\, at last year’s DTPD so much that we’re bringing him back! This time\, he’s joined by one bada$$ CMO\, Heidi Pearson Browning! As the CMO of the National Hockey League\, Heidi has been recognized as one of Billboard’s 50 Most Powerful Women in Music and inducted into the sfBIG Advertising Hall of Fame\, she’s also given a TED Talk on Harnessing Your Positivity Quotient and has been on Industry Boards including Ad Council\, AAF-Vice Chair West Coast\, and Digital Ascendants. \nWhat does the future of sports marketing look like?  Sports usually brings us all together but today\, we can’t be all together.  How are CMOs planning for a world that resists planning? Heidi and Brian will talk all things Sports Marketing – from how they’re currently planning\, to shifting fan behaviors to content strategies to client relationships and more. \nThis is one can’t miss virtual event! \nOur Venue\nYour office\, your bedroom\, your living room\, the backyard or the kitchen.  Yup\, we are still virtual and loving it! \nOur Panelists\n \nBrian Killingsworth \nChief Marketing Officer \nVegas Golden Knights \n \nHeidi Browning Pearson \nEVP and Chief Marketing Officer \nNational Hockey League \n  URL:https://lvima.com/events/cmo-roundtable-a-sports-marketing-conversation-with-heidi-brian/ LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/05/June-2020-Event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200520T120000 DTEND;TZID=America/Los_Angeles:20200520T130000 DTSTAMP:20260503T090427 CREATED:20200205T051124Z LAST-MODIFIED:20200513T181546Z UID:10000029-1589976000-1589979600@lvima.com SUMMARY:Staying Human in the Age of Data DESCRIPTION:A Fireside Chat with Rishad Tobaccowala & Skyler Beresini\nOur digital fire is roaring as we host a fireside chat with industry legend\, Rishad Tobaccowala. Joined by Skyler Beresini from Quantcast\, this is a conversation to inspire\, one that resonates with both CMOs and interns. With leaders and revolutionaries. You’ll hear about Turds (yep\, we said it!)\, Soul\, Data\, Magic and what it is to create a successful career and life. We’ll discuss the importance of investing in not only the data\, but also the art and soul of your business. Staying Human in the Age of Data is “a book about cool data that does not forget warm humanity.” \nCo-Host & Event Sponsor – Quantcast\nQuantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter\, faster and more relevant. \nSince 2006\, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud\, our suite of audience insights\, targeting and measurement solutions designed to understand\, influence\, convert and measure the consumer journey. Marketers\, agencies\, consultancies\, and publishers use the Quantcast Intelligence Cloud to discover new customers\, drive incremental growth and deliver business outcomes.  Learn More Here. \nAbout Rishad\nRishad Tobaccowala is a Senior Advisor to the Publicis Groupe where he has spent his entire 37 career\, most recently serving as the Chief Growth Officer and Chief Strategist of the Groupe. Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. He is in the Ad Age Interactive Hall of Fame and has received a lifetime achievement silver medal award from the Chicago Ad Federation \nRishad is also the author of “Restoring the Soul of Business: Staying Human in The Age of Data” which helps people think\, feel and see differently about how to grow their companies\, their teams and themselves to remain relevant in transformational times. \nRishad is also the Chairman of The Tobaccowala Foundation which helps 10\,000 people in India gain better healthcare and education. \nRishad has a BS in Mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago. \nLearn More Here \nBonus Zoom Happy Hour Reservation!\nEveryone who RSVPs for this webinar is also automatically invited to our super-exclusive\, happy hour event on May 13 at 4pm!  Join us and stay connected…virtually! URL:https://lvima.com/events/staying-human-in-the-age-of-data/ LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/02/May-2020-Event-Final.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200428T160000 DTEND;TZID=America/Los_Angeles:20200428T173000 DTSTAMP:20260503T090427 CREATED:20200426T193533Z LAST-MODIFIED:20200428T181248Z UID:10000032-1588089600-1588095000@lvima.com SUMMARY:LVIMA Virtual Event Series with GumGum DESCRIPTION:Share The Joy of Virtual Togetherness!\nLet’s get together and stay connected.  We’ll have group discussions and some breakout sessions – what are you doing to rock it during these strange times? \nWe’ll also feature a few members with special talents.  Do you have the perfect cocktail recipe?  Are your S’mores the best S’mores ever?  Do you want to regale us with song?  We need to know!  We’ll select a few featured members to share their talents. \nOur Sponsor – GumGum\nGumGum is an artificial intelligence company with a focus on computer vision. GumGum’s mission is to unlock the value of visual content produced daily across diverse data sets. With its proprietary technology\, GumGum teaches  machines to see in order to solve hard problems. Since 2008\, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports\, with more to come. \nFor more on GumGum\, click here. \nFeaturing the Whaddya Got Cocktail\nDedicated to the special ingredients that we’ve accumulated. \nRecipe\n\n1.5 oz of that flavored vodka that sounded good but was a little disappointing OR that gin you still have\n1 oz of Campari or Contreau or Amaretto or Kahlua\n.5 oz of Grenadine or Lime Juice or Sweet Vermouth\nSoda water or tonic or seltzer (does anyone know the difference between these???)\n1 wedge of that shaky Lemon that’s left over\n\nDirections\nLook in the back of your fridge on that shelf you haven’t seen since that one Game of Thrones party.  Gather available ingredients.  Do martini olives go bad? \nFill shaker with Whaddya Got\, add 1 cup ice.  Shake and say a brief prayer. \nServe in a highball glass\, or up\, or in a martini glass or just put a straw in the shaker. \nProceed with caution. URL:https://lvima.com/events/lvima-virtual-event-series-with-gumgum/ LOCATION:LVIMA Virtual Tavern\, In Yo House\, Las Vegas & Henderson\, NV\, It's Complicated\, United States CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/04/LVIMA-Virtual-Event-Series-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200423T120000 DTEND;TZID=America/Los_Angeles:20200423T140000 DTSTAMP:20260503T090427 CREATED:20200205T050916Z LAST-MODIFIED:20200423T161252Z UID:10000028-1587643200-1587650400@lvima.com SUMMARY:Apart But Together - Stay Educated\, Entertained & Connected DESCRIPTION:Attendees!  Any Trouble Accessing the Webinar Contact us at membership@lvima.com\nApart But Together – Stay Educated\, Entertained & Connected\nSpice up your lunch break with new industry insights! Join us as we host a session  with GumGum CEO\, Phil Schraeder\, to discuss the California Consumer Privacy Act (CCPA) and how it’s shaking up the marketing industry! Ready or not\, CCPA is here\, expanding the rights consumers have to how their data is used\, shared and stored. Ultimately\, this affects ALL brands that want to reach the right audiences and enhance user experiences. So what does this mean for brands? Phil will share some essential tips and tricks to make your business more “privacy forward.” He will also be joined by a special guest presenter\, TJ Albert\, the Director of Global Compliance and Legal Affairs at GumGum\, who will shine light on how CCPA affects  marketers from a legal standpoint. \nTake this chance to get dressed up and attend our first virtual LVIMA event! We will bring the spirit of LVIMA fellowship to a computer (very) near you! And we won’t ask what’s in that cup you’re drinking – we already know! \nOur Sponsor – GumGum\nGumGum is an artificial intelligence company with a focus on computer vision. GumGum’s mission is to unlock the value of visual content produced daily across diverse data sets. With its proprietary technology\, GumGum teaches  machines to see in order to solve hard problems. Since 2008\, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports\, with more to come. \nFor more on GumGum\, click here. \nOur Speakers\nAbout Phil\nPhil Schraeder is a seasoned media industry executive and recognized thought leader on the subjects of digital advertising and programmatic technologies. As Chief Executive Officer\, Schraeder is responsible for GumGum’s success in revolutionizing the digital media and sports marketing industries. He is a regular contributor to Adweek\, AdExchanger and Fortune\, and a 2017 Los Angeles Business Journal’s CFO of the Year award honoree. Schraeder\, who joined GumGum in 2011\, served previously as the company’s President\, Chief Operating Officer and Chief Financial Officer. In those roles\, he developed the management\, revenue\, planning\, accounting\, controls and human resources infrastructures that fomented the company’s rapid expansion and growth.  Schraeder is an advocate for LGBTQ Equality and lives by the mantra\, “Don’t spend time with anyone or anywhere you can’t be your authentic self.” \nAbout TJ\nTJ Albert is the backbone of GumGum’s Global Compliance and Legal Affairs department. As a Global Compliance Officer\, TJ ensures that GumGum complies with state\, federal and international laws in all lines of business. TJ is committed to protecting the confidentiality\, integrity and availability of GumGum’s assets and those of its clients. Her hard work keeps clients safe from legal mishaps\, keeping their campaigns aligned with ever-shifting  global privacy standards. \nOur Location – Your Living Room.  Or Your Kitchen.\nWe don’t have location photos but hope you will find a comfortable spot to join us! URL:https://lvima.com/events/apart-but-together-stay-educated-entertained-connected/ LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/02/Apart-But-Together.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191017T170000 DTEND;TZID=America/Los_Angeles:20191017T200000 DTSTAMP:20260503T090427 CREATED:20190124T054850Z LAST-MODIFIED:20191017T232010Z UID:10000009-1571331600-1571342400@lvima.com SUMMARY:Content & Cocktails & Hockey\, Oh My DESCRIPTION:Hockey is Back!\nHockey is back in session and so are we!\n\nThis October event is based on your feedback for MORE night events and MORE content. Join us for an interactive night of digital knowledge drops before the puck drops – Knights vs. (Ottawa) Senators. We know you’re already planning to wear some VGK gear to work\, so come dressed as you are. Face paint is 100% acceptable.\n\nPWKY Tavern on Flamingo is the perfect place to learn\, mingle and watch some hockey. Not into hockey (GASP!)\, don’t fret\, PKWY has plenty of games like Giant Jenga\, Giant Chess\, pool and Cornhole along with a 250+ beer menu\, which all adds up to FUN.\nOur Sponsor – Digilant\n\nDigilant is a programmatic buying company\, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy\, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning with and training them on the right set of programmatic platforms and technologies. \nVisit their site to learn more here. \n\nOur Location – PKWY Tavern on Flamingo Road URL:https://lvima.com/events/content-cocktails-hockey-oh-my/ LOCATION:PKWY Tavern\, 9820 W Flamingo Road\, Las Vegas\, NV\, NV\, 89147\, United States CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/01/LVIMA-October-Content-Cocktails-Hockey-oh-my2.png ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190801T130000 DTEND;TZID=America/Los_Angeles:20190801T180000 DTSTAMP:20260503T090427 CREATED:20190124T051353Z LAST-MODIFIED:20210713T133859Z UID:10000039-1564664400-1564682400@lvima.com SUMMARY:2019 Digital Technology & Planning Day DESCRIPTION:DTPD – The Can’t-Miss Event of the Summer\nWhat: We’re bringing 8 innovative partners to share their knowledge + a rockin’ cocktail party after!\n\nEvery year we bring together brands and agencies to understand more about the newest marketing technologies and innovations that will make an impact on your Q4 and 2019 budgets. Get ready to be a ROCKSTAR with your boss!\n\nWe’ve hand-selected 8 partners to impart alllllllll their knowledge (preferably in costume) in 10 fun-filled minutes. In addition\, we’ve added 2 Fireside Chats with Senior-level experts and CMOs in our industry to get the intimate details around their marketing strategies. Stay tuned as we announce our speakers!\n\nWhen the content wraps up\, Digilant is helping us to unwind with cocktails and finger foods.\nThe Day…\n\n Doors Open at 1:30\n Our Program 2:00-5:00\n Our Mixer:  5:00-7:00\n\nPresenting Sponsors\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\nCocktail Sponsors\n\n\nDigilant is a programmatic buying company\, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy\, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning with and training them on the right set of programmatic platforms and technologies.\n\nVisit their site to learn more here.\n\nTREMOR VIDEO is the leading programmatic video platform built for storytelling\, matching advertisers with their desired audiences—wherever they may be. Through custom video experiences delivered across all screens including mobile\, tablet\, and Connected TV\, we help advertisers create meaningful\, personalized moments with their prospective customers and provide insights that enable brands to know their audiences better. Video is at the core of everything we do. Building on 10 years of proven expertise and innovation in video\, Tremor Video DSP is mapping the future of digital video through strategic\, specialized partnerships with industry leaders that curate custom\, exclusive audiences across both data and video supply. Tremor Video is a Taptica Company.\nOur Venue – The Hard Rock Cafe\nWe are so pleased to return to the Hard Rock Cafe on Las Vegas Boulevard.  This will be the third year the Hard Rock has been the home of Digital Technology and Planning Day!\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n\nOur Keynote Speaker\n\nBrian Killingsworth\nChief Marketing Officer\nVegas Golden Knights\n\nOur Speakers\nWatch this space for information about our speakers!\n\n\n \n \n \n \n \n \n Phil Cara – Chief Revenue Officer\, Eyeview\n \n \n \n \n \n Farid Fordham – Director\, Business Development\, The Trade Desk\n \n \n \n \n \n Chris Evans – VP\, Media & Publishing\, R&R Partners\n \n \n \n \n \n Sara Hall – Director of Product Marketing\, Quantcast\n \n \n \n \n \n Lauren Medina – Programmatic Supervisor\, R&R Partners\n \n \n \n \n \n Nick Peroni – Director of Sales\, Netmining\n \n \n \n \n \n Brett Peterson – Senior Account Executive\, Netmining\n \n \n \n \n \n Laura Salant – Managing Director & Chief Storyteller\, Insights Consultancy\, Undertone\n \n \n \n \n \n Aleck Schleider – Senior Vice President of Client and Data Strategy – Amobee\n \n \n \n \n \n Michael Thill – Director of Client Development\, Centro\n \n \n \n \n \n Ken Weiner – CTO\, GumGum URL:https://lvima.com/events/2019-digital-technology-planning-day/ LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/01/dtpd-2019.png ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.104192;-115.172249 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hard Rock Cafe 3771 S Las Vegas Blvd #120 Las Vegas NV 89109 United States;X-APPLE-RADIUS=500;X-TITLE=3771 S Las Vegas Blvd #120:geo:-115.172249,36.104192 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190620T070000 DTEND;TZID=America/Los_Angeles:20190620T090000 DTSTAMP:20260503T090427 CREATED:20190516T174109Z LAST-MODIFIED:20190612T151455Z UID:10000010-1561014000-1561021200@lvima.com SUMMARY:Personalize This! DESCRIPTION:About Personalize This!\nEyeview is raising the stakes again! This time\, they are partnering with us on a NEW event concept. Innovative\, fun and giving back are a few adjectives that describe the concept. Sounds just like our members\, right?! \nJoin us as Eyeview’s Andrew Fox & his creative cohorts lead us through a fun\, interactive Workshop that illuminates the power of personalized\, performance-based video advertising! To top it off\, by participating\, you’ll be getting involved with Big Brothers\, Big Sisters of Southern Nevada! \nThe highly personalized and contextually relevant video ad you create at this hands-on Workshop will be pit against other team’s creative. \nWhich will best engage and drive your assigned target audience to action? \nMay the best LVIMA team win!! \nPS – While this event is highly interactive\, you’ll simply need to bring your fabulous\, smart self! Eyeview will be supplying all assets & tech needed to participate. \nOur Sponsor\n\n\nToday’s marketing is all about the outcome. So is Eyeview.\n\nEyeview is a video marketing technology company and industry leader in 1-to-1 outcome-based video marketing.  Eyeview drives measurable\, incremental sales\, online and offline by creating and delivering millions of data-driven personalized videos locally\, to consumers at a national scale. \nThrough proprietary VideoIQ® technology\, Eyeview easily leverages brand\, product and consumer data to create and deliver personalized video ads to every consumer and ultimately drive sales and a guaranteed return on investment. Eyeview applies machine learning and decisioning algorithms built specifically to drive business objectives across retail\, e-commerce\, CPG and automotive verticals\, closing the loop between brand communication and consumer action. \nHeadquartered in New York City\, with offices in L.A. and Chicago\, Eyeview serves the nation’s top brands\, including P&G\, Walgreens\, Sony PlayStation\, Clorox\, Lowe’s\, Honda\, Caesars Entertainment\, Petco and Uber. \n\nThe Venue – The Sayers Club Las Vegas\nAs one of Hollywood’s best-loved live music venues\, The Sayers Club exudes a sense of rogue sophistication and musicianship that perfectly complements its second location within SLS Las Vegas. The refined\, yet raw space showcases amazing live performances by emerging and acclaimed artists\, representing the true Sayers’ experience – one that is built on sound and space. From its iconic stage to its Strip-facing outdoor patio\, the intimate venue welcomes musical talents and enthusiasts alike. URL:https://lvima.com/events/personalize-this/ LOCATION:The Sayers Club Las Vegas\, 2535 S Las Vegas Blvd\, Las Vegas\, NV\, NV\, 89109\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/06/personalize-this.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190411T070000 DTEND;TZID=America/Los_Angeles:20190411T090000 DTSTAMP:20260503T090427 CREATED:20190124T045809Z LAST-MODIFIED:20190409T184850Z UID:10000038-1554966000-1554973200@lvima.com SUMMARY:Artificial Intelligence and the Future of Advertising Breakfast DESCRIPTION:Our Topic – Artificial Intelligence and the Future of Advertising\nArtificial intelligence is the buzzword from 2018 and the foreseeable future. Learn more about how advertisers are fueling campaigns\, finding their ‘dream customers’ and personalizing messaging with AI in an innovation-focused panel moderated by Quantcast’s Steven Feldman. \nOur Event Sponsor – Quantcast\nQuantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter\, faster and more relevant. \nSince 2006\, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud\, our suite of audience insights\, targeting and measurement solutions designed to understand\, influence\, convert and measure the consumer journey. Marketers\, agencies\, consultancies\, and publishers use the Quantcast Intelligence Cloud to discover new customers\, drive incremental growth and deliver business outcomes. \nFor more information\, visit their site. \nOur Panel Moderator\n \n  \nChris Evans\nVP of Media & Publishing\nR&R Partners\n\n  \n  \n  \n \n\nSteven Feldman\nNorth America Marketing Lead\nQuantcast\nSteven is currently the North American Marketing Lead at Quantcast. In this role\, Steven oversees all Marketing efforts including events\, experiential marketing\, customer marketing and sales enablement.  Steven has been at Quantcast for over 2 years\, and prior to this role led the strategic client pitch process. \nPrior to Quantcast\, Steven spent over 15 years at leading Media Agencies including MediaVest and UM. At MediaVest\, Steven worked exclusively on the Walmart account\, overseeing all media planning and digital innovation.  At UM\, Steven worked across multiple media teams and markets before ultimately leading media strategy and digital investment for top clients including Microsoft\, Mastercard and Verizon FiOS. \nSteven is a seasoned media professional with over 20 years of experience in driving innovation and creating unique measurement solutions tying media strategy and investment to business outcomes. \n \n\nJustin Cohen\nPresident\nIMI\n  \n  \n  \n  \n  \n  \n\nMegan Estrada\nVP of Media\nMGM Resorts International\n  \n  \n  \n  \n  \n  \n  \n \n\nTricia Elder\nAccount Director\nR&R Partners\n  \n  \n  \n  \n  \nOur Location:  R&R Partners\nSome of our finest content events in the last few years have been hosted by R&R Partners. \nR&R Partners creates communications that spring from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity which addresses all audiences\, ignites conversations\, and incites action through iconic work. A prime example is the “What happens here\, stays here” campaign for Las Vegas\, which earned us a front-page profile in The New York Times. According to Ad Age\, R&R Partners is among the top 30 “Best Places to Work in Marketing & Media” and our strategic thinking has been covered by The Wall Street Journal\, USA Today\, Forbes\, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com\, stopping by our Las Vegas headquarters\, or checking out our offices in Denver\, Los Angeles\, Phoenix\, Reno\, Salt Lake City and Washington\, D.C. \n\n \n \n \n \n \n \n \n \n \n R&R\n \n \n \n \n \n R&R URL:https://lvima.com/events/artificial-intelligence-and-the-future-of-advertising-breakfast/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/01/artificial-intelligence-and-the-future-of-advertising.png ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20181011T070000 DTEND;TZID=America/Los_Angeles:20181011T090000 DTSTAMP:20260503T090427 CREATED:20180828T173851Z LAST-MODIFIED:20181008T182146Z UID:10000035-1539241200-1539248400@lvima.com SUMMARY:Native & Branded Content: A Love Affair for 2019 DESCRIPTION:Our Topic\nConsumers are going all in on content\, is your brand keeping pace? Native is growing faster than display\, companies like Coca-Cola are spending more on content creation than TV advertising. B2C or B2B\, it doesn’t matter\, consumers trust content and brands are quickly shifting spend in this direction. Learn how to best tackle this fast growing area with Triplelift and our panel of experts. \nOur Sponsor – TripleLift\nTripleLift is the programmatic technology company that makes native\, branded content and OTT simple\, scalable\, and effective. Leveraging pioneering computer vision technology\, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time\, native programmatic exchange\, TripleLift helps marketers reach millions of consumers across any device\, at scale. \nSince 2012\, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year\, joined the Forbes list of Most Promising Companies in America in 2015 and was named one of Crain’s New York Business’s Best Places to Work in NYC. \nFor more information\, please visit https://triplelift.com. \nOur Panel\nBelinda Englman\nVP/Digital at LVRJ\n \nBelinda Englman is the Vice President\, Digital at the Las Vegas Review-Journal. She has more than twenty years of experience in regional\, national and global digital advertising and brand publishing services with positions that have been based in the U.S. and abroad. Englman was general manager of the 435 Digital Agency. Prior to that\, she was general manager of the Tribune’s digital circular site\, ChicagoShopping.com. Englman has also served as president and representative director of Harlequin Japan\, and as director of international retail business development and global internet development of Harlequin\, Toronto.\n \nJason Kleinman\nGeneral Manager of Branded Content at TripleLift\n \nJason heads Branded Content at TripleLift.  Previously\, he was the Vice President of Global Ad Product Strategy and Brand Solutions at Hearst Media.  He has with both the Guardian and New York Times and is a graduate of Columbia University.\n \n \n \n \n \n \n \nBrandi Skrtich\nMedia Director at R&R Partners\n \nBrandi has a wealth of experience in media buying and management.  She is one of the “senior staffers\,” at R&R Partners. In her time with R&R Partners\, she’s risen from an assistant in media planning to leading the team as media director.  Her responsibilities include overseeing and supervising all paid media strategies\, planning and placement efforts\, including domestic consumer\, international as well as the business category\, for one of our biggest accounts\, the Las Vegas Convention and Visitors Authority and their multi-million dollar brand\, Las Vegas. \n \n \n  URL:https://lvima.com/events/native-branded-content-a-love-affair-for-2019/ LOCATION:Cili Restaurant at the Bali Hai Golf Club\, 5160 S. Las Vegas Boulevard\, Las Vegas\, NV\, 89119\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2018/08/NativeAds_banner_01_2.png ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.0800239;-115.1764856 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Cili Restaurant at the Bali Hai Golf Club 5160 S. Las Vegas Boulevard Las Vegas NV 89119 United States;X-APPLE-RADIUS=500;X-TITLE=5160 S. Las Vegas Boulevard:geo:-115.1764856,36.0800239 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20180802T123000 DTEND;TZID=America/Los_Angeles:20180802T180000 DTSTAMP:20260503T090427 CREATED:20180427T170702Z LAST-MODIFIED:20180730T173525Z UID:10000047-1533213000-1533232800@lvima.com SUMMARY:Digital Technology & Planning Day 2018 DESCRIPTION:Limit 1 ticket per order\, please.  We ask that each attendee RSVP individually. \n——————————————————————————– \nDigital Planning Day is the one day of the year we help you play hookey!   \nLVIMA Members – We bring in amazing presenters and we help you prepare for your busy fall planning season with a close-up preview of the latest media\, advertising and marketing technologies.  You get a day out of the office\, and we bring on the content and the party. \nOur Event CoSponsor\nOur Cocktail CoSponsor\n  \nOur Presenting Sponsors\nWatch this space for continued announcements about our event sponsors. \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nThe Program\n\nRegistration at 1:30p.m. – please come early for check-in as we start promptly at 2p.m.!\nContent program from 2p.m.-5p.m.\nFollowed by Cocktail reception from 5p.m. to 7p.m.\n\nOur Venue\nWe are excited to return to the Hard Rock Cafe on the Las Vegas Strip for our event.  Located on Las Vegas Boulevard next to the MGM Grand\, the Hard Rock Cafe has one of the nicest event spaces in Las Vegas.  The event center has a meeting space and a reception area that overlooks the Strip.   \n\n \n \n \n \n \n \n \n \n \n \n \nParking and Ride Sharing\n\nParking instructions – Parking for Hard Rock Cafe is at the Showcase Mall parking garage\, adjacent to the venue.  The garage elevator exit  takes attendees to the side street at UA Theaters\, where they will walk up to the strip\, make a right and enter the Hard Rock Cafe.\nUber/Lyft options – Drop off/pick up for Hard Rock Cafe are on the side street next to the UA Theater entrance. URL:https://lvima.com/events/digital-technology-planning-day-2018/ LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2018/04/Digital_Technology_PlanningDay_banner.jpg ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.104192;-115.172249 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hard Rock Cafe 3771 S Las Vegas Blvd #120 Las Vegas NV 89109 United States;X-APPLE-RADIUS=500;X-TITLE=3771 S Las Vegas Blvd #120:geo:-115.172249,36.104192 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20180510T070000 DTEND;TZID=America/Los_Angeles:20180510T090000 DTSTAMP:20260503T090427 CREATED:20180329T221239Z LAST-MODIFIED:20180509T010952Z UID:10000013-1525935600-1525942800@lvima.com SUMMARY:LVIMA Sponsored Breakfast - Raise The Stakes DESCRIPTION:Our Speaker\n\nAndrew Davis\nAndrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency\, Andrew produced for NBC and worked for The Muppets. He’s appeared in the New York Times and on the Today Show. He’s crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today\, Andrew Davis teaches business leaders how to grow their businesses\, transform their cities\, and leave their legacy. \n \n\n \nRaise the Stakes:\nThe psychological phenomenon brilliant brands use to turn video views into revenue. \nWe’re ready to raise the stakes and go all in on video. We want to create engaging videos\, viral videos\, videos that capture our audience’s attention. Unfortunately\, our audience’s attention span is shorter than ever. So how do successful brands earn and maintain the attention of their video viewers? How do they create video after video that delivers real revenue results? \nMaybe\, just maybe\, in our quest to make our videos consumable we’ve made our videos unwatchable. It turns out\, the most successful video producers in the world don’t worry about how long their video is. Instead\, they force the audience to chase answers. \nIn this exhilarating 45-minute keynote presentation\, former television producer and bestselling author Andrew Davis will show you how to turn video duds into dynamite. You’ll be challenged to think like a reality tv editor\, and he’ll show you the five things that brilliant businesses do to transform their videos from boring to brilliant. More importantly\, you’ll learn the simple secret to creating videos that drive real revenue. \nAre you ready to transform attention into revenue?! \nOur Sponsor\nOUTCOME-BASED VIDEO MARKETING\n\n\nIt’s time to move past media metrics and ad delivery.  It’s time for video to drive results.\nToday’s marketing is all about the outcome. So is Eyeview.\nWith our proprietary VideoIQ® technology\, Eyeview easily leverages the brand\, product\, and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ provides an elemental knowledge of video variables that powers a results-driven decision engine\, capable of making billions of decisions each day\, delivering the most relevant message to every consumer across television\, desktop\, mobile and Facebook. \nHeadquartered in New York City\, with offices in LA\, Detroit\, Seattle\, Chicago and London\, Eyeview serves the nation’s top brands\, including P&G\, Walgreens\, Lowe’s\, Honda\, BMW\, and Priceline. Eyeview was ranked as the second-fastest growing company in the Tri-State Area by Deloitte’s Technology Fast 500™. \n\nOur Panel of Experts\nAfter our keynote\, our panel of experts will share their insights and how they’ve used video to turn views into revenue. Panelists include: \n\nDina Sankari\nVP Client Solutions – Eyeview\nDina Sankari is a proven leader in the digital space with a passion for solving problems for marketers. As the VP of Client Solutions at Eyeview\, Dina leads a team of strategists who create personalized video programs that deliver real business outcomes. Prior to joining Eyeview\, Dina spent a decade overseeing digital planning at several media agencies for brands across the Retail\, CPG\, Auto and Travel verticals.\n \n \n  \n \nJoe Ward\nDir Hospitality Marketing-Bally’s\, Paris\, Planet Hollywood\nJoe has worked in the hospitality industry for 20+ years\, gaining experience in hotel operations\, sales\, and marketing. He has worked for MGM Resorts opening New York-New York Hotel & Casino and most recently the travel/tech companies of Orbitz and Viant. Leaving the start-up world after 10 years\, Joe returned to the hotel side and joined Caesars Entertainment as the Director of Hospitality Marketing. He is passionate about finding new ways to capture customers’ attention and building unique brands. His first project back was organizing The Killer’s concert in front of Caesars Palace which was televised on Jimmy Kimmel LIVE! Outside of work\, Joe enjoys traveling with his family to as many places as possible and playing poker and golf. \nMamie Peers\nVP Digital Marketing – Cosmopolitan of Las Vegas\nMamie Peers serves as Vice President of Digital Marketing at The Cosmopolitan of Las Vegas\, the 3\,005-room resort located at the heart of the Las Vegas Strip. She oversees the resort’s digital communications strategy\, which includes the redesign and mobilization of the resort’s website\, a revamp of its social media channels\, and an inspired approach to online advertising. The new website features a clean\, simple yet compelling layout that guests can easily navigate to book reservations and entertainment options from their mobile phones. Most recently Peers launched Rose\, a mischief-making SMS chatbot who helps guests have more fun on their trips to Vegas by dishing out insider tips in a playful tone distinct to The Cosmopolitan.\n  \n\nOur Venue\nR&R builds innovative brand relationships across a wide range of audiences through integrated services.  Their creative space reflects their work.   We thank them for being gracious hosts again this year. \n  \n\n \n \n \n \n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R URL:https://lvima.com/events/lvima-sponsored-breakfast-raise-the-stakes/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2018/03/eventBanner_1.jpg ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20170727T120000 DTEND;TZID=America/Los_Angeles:20170727T160000 DTSTAMP:20260503T090427 CREATED:20170501T001526Z LAST-MODIFIED:20170720T224851Z UID:10000006-1501156800-1501171200@lvima.com SUMMARY:Digital Planning Day 2017 DESCRIPTION:Digital Planning Day is the one day of the year we help you play hookey!    \nLVIMA Members – We bring in ten amazing presenters who also bring in ten amazing giveaways! – and we help you prepare for your busy fall planning season with a close-up preview of the latest media\, advertising and marketing technologies.  You get a day out of the office\, and we bring on the content and the party to celebrate the brief summer lull before the busy autumn storm. \nSponsors and Presenters – we’re taking names and saving spots!  We top out at 10 presenter spots\, so make sure you reserve your chance to put your best foot forward with our awesome members.  LVIMA members know you are investing in their digital marketing education when you participate in this fun-filled day\, and they respond favorably when you are knocking on their door for fall business.  (Contact lvima@lvima.com for details and pricing).  \nOur Event Sponsor\n \n  \nIMI Vegas is a locally focused subsidiary of Internet Marketing Inc. (IMI)\, one of the fastest-growing\, full-service online marketing agencies in the country\, with offices in San Diego\, Las Vegas\, and New York.   \nOur Presenting Sponsors\nWatch this space for continued announcements about our event sponsors. \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nOur Venue\nWe are extremely excited to have the Hard Rock Cafe on the Las Vegas Strip as our event host.  Located on Las Vegas Boulevard next to the MGM Grand\, the Hard Rock Cafe has a great third story event space that overlooks the Strip.  We will hold our entire program in that space; after our speakers our mixer will begin at 5 in the space. \n\n \n \n \n \n \n \n \n \n \n \n \nThe Program\n\nRegistration at 12:30 – please come early for check-in as we start promptly at 1:00p.m.!\nContent program from 1p.m.-5p.m.\nFollowed by Cocktail reception from 5p.m. to 7p.m.\n\nParking and Ride Sharing\n\nParking instructions – Parking for Hard Rock Cafe is at the Showcase Mall parking garage\, adjacent to the venue.  The garage elevator exit  takes attendees to the side street at UA Theaters\, where they will walk up to the strip\, make a right and enter the Hard Rock Cafe.\nUber/Lyft options – Drop off/pick up for Hard Rock Cafe are on the side street next to the UA Theater entrance. URL:https://lvima.com/events/digital-planning-day-2017/ LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2017/04/Digital-Planning-Day-2017.png ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.104192;-115.172249 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hard Rock Cafe 3771 S Las Vegas Blvd #120 Las Vegas NV 89109 United States;X-APPLE-RADIUS=500;X-TITLE=3771 S Las Vegas Blvd #120:geo:-115.172249,36.104192 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20170518T071500 DTEND;TZID=America/Los_Angeles:20170518T093000 DTSTAMP:20260503T090427 CREATED:20170424T161049Z LAST-MODIFIED:20170425T175038Z UID:10000049-1495091700-1495099800@lvima.com SUMMARY:Member Breakfast - The Digital Marketing Industry Relationship Outlook for 2017 DESCRIPTION:This breakfast is open to all LVIMA members.  Non-members\, please request membership before RSVPing to this event.\nOur Topic\nLast year\, 15 local IMA chapters (including LVIMA) in markets across the country participated in a “first of its kind” national study.  The goal of the study was to assess the current state of relationships between leading agencies\, brand marketers and media/technology solutions providers in an attempt to also better understand how media and technology priorities are changing.  Additionally\, the study benchmarked the value\, strengths and opportunity areas of local associations in these markets.  This breakfast will help you understand the wider agency/marketer/solutions provider relationships and will also help you find ways to more deeply participate in your own local LVIMA chapter. \nOur Featured Speaker\n \nJim Nichols is the author of a study on behalf of the IMA Network.  This survey of nearly a thousand members of agencies\, technology providers and brands in 15 markets across the country. \nJim is also the VP of Marketing for Apsalar\, a leading enterprise marketing analytics solution for mobile app marketers.  He is a former VP of marketing for Valueclick and Conversant. \n  \n  \n  \n  \nOur Panel\n \nLisa Archambault is the Senior Director\, Advertising at Caesars Entertainment \n\nLisa Archambault is a leading marketing and media professional based in Las Vegas\, spanning over 15 years of digital experience with well-known brands in hospitality\, entertainment and technology.  Lisa began her digital career at Genealogy.com in the San Francisco bay area\, where she was responsible for content development and performance marketing. Upon moving to Las Vegas in early 2002\, she oversaw the display channel for Vegas.com . Lisa more recently headed the digital media strategy for  Zappos.com  where she and her team were responsible for all digital marketing and advertising strategy across web and mobile devices.  Currently Lisa is the Senior Director of Global Advertising for Caesars Entertainment\, Enterprise Marketing\, where she oversees global efforts for digital and traditional advertising (Search/Social/SEO/Affiliate/Mobile/Video\, and Print/OOH/TV/Radio).\n \nWith a strong passion for bottom-line contribution marketing\, her and her teams focus covers the entire purchase funnel – from upper-funnel brand awareness\, through mid-funnel prospecting\, to lower funnel retargeting\, loyalty\, and retention.\n\n \nChris Evans Vice President of Media\, R&R Partners\nIn the light-speed world of media planning\, buying and analytics\, where new trends and platforms are an almost weekly occurrence\, it is critical to have smart\, insightful leadership at the helm of your media strategy. This is why Chris leads the media department for R&R Partners across our network of 9 offices\, managing a team of 40+ buyers and planners across traditional and digital media for multimillion-dollar brands. \nPrior to joining R&R\, he served as SVP/Media Director for True Media\, where he oversaw a staff of 35 team members across multiple Midwest offices. In this role\, he helped clients such as Monsanto\, State of Missouri\, Hospital Corporation of America\, University of Missouri and Jefferson City Tourism. \nPreviously\, he was with Starcom MediaVest Group in Detroit\, where he developed strategies for General Motors brands including Cadillac\, Hummer and Pontiac\, and GM Goodwrench.  \n \nKevin Boryk – Regional Director of Sales\, Medallia\nKevin has been a software sales professional covering the Las Vegas Market for several years. After a long time with the Oracle Marketing Cloud\, Kevin is now Director of Sales for Medallia. Medallia is a software provider whose mission is to improve customer experiences and relationships. \nHe has spent his career to date with MarTech and AdTech Software\, and serves on the LVIMA Board of Directors. If you are a vendor partner trying to ‘figure out’ selling in the Las Vegas Marketing Community\, he is happy to be a resource to you. \n  \n  \n  \nThis breakfast is open to all LVIMA members.  Non-members\, please request membership before RSVPing to this event. URL:https://lvima.com/events/member-breakfast-the-digital-marketing-industry-relationship-outlook-for-2017/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2017/04/May-2017-Breakfast-Banner.png ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20161027T070000 DTEND;TZID=America/Los_Angeles:20161027T100000 DTSTAMP:20260503T090427 CREATED:20161005T170711Z LAST-MODIFIED:20161014T232257Z UID:10000045-1477551600-1477562400@lvima.com SUMMARY:Breakfast Panel: Virtual Reality DESCRIPTION:Virtual Reality\nVirtual Reality is the newest frontier in digital marketing.  It allows marketers to create an immersive\, branded experience for customers.  Marketers are starting to use it to tell stories and to help consumers choose or demo products.  Where is it heading?  What is the adoption curve for this new technology?  Join us for the latest on this fascinating topic. \nOur Speakers\n \nCyler Pennington \nContent Director \nR&R Partners \nCyler knows the right medium is a critical part of the message in the frequently changing social media environment. As corporate director of engagement of R&R Partners’ social media team\, his guidance in driving our digital marketing team in developing a steady stream of innovative social media strategies and implementation tactics for a diverse mix of R&R clients is nothing short of incredible. \nSuccessfully building brand affinity and awareness through insightful content creation and community management\, Cyler leads his team in creating highly effective social and digital native content strategies for highly visible clients that include the Las Vegas Convention and Visitors Authority\, MGM Resorts International\, Aristocrat Gaming and Barrick Gold\, among others. His work creating native content with high-level media properties such as Vice and Saveur\, and leading alpha/beta partnerships with Google\, Twitter\, and Facebook for LVCVA has helped solidified their profile and raised the approval quotient among key influencers in the social space. \nCyler came to R&R from SBE Entertainment where he managed the launch of five nightlife venues’ interactive marketing profiles along with social media efforts for the luxury boutique SLS Las Vegas. Prior to that he served as Internet marketing specialist at Caesars Entertainment executing paid social and digital media strategies for a number of its resort properties. \nAn outdoorsman at heart\, Cyler grew up in Oregon and Montana and is always up for an adventure. It could be the reason he chose to get married in Africa. Or why he loves camping\, skiing and watching Oregon Ducks football – which is an adventure in itself. \n \n  \nFelix Gomez \nVice President \nYuMe \nFelix has been with YuMe since 2013 when he joined as Director of the West Coast. He’s had the opportunity to speak and participate at several different industry events on the West coast; most recently was when he presented “Making a Connection Using Neuroscience” at Digital Planning Day in Las Vegas. \n  \n \nRandy Saaf \nCEO \nLucid Sight \nRandy Saaf is currently CEO of Lucid Sight\, Inc. Lucid Sight\, Inc. develops VR games and experiences for the next generation of Virtual Reality devices (Daydream\, Samsung Gear VR\, Oculus Rift\, HTC Vive\, and Playstation VR).\nLucid Sight also provides advertisers an immersive and high-quality platform to engage with VR users. Lucid Sight is founded by Randy Saaf and Octavio Herrera (serial entrepreneurs and founding investors of mobile advertising company AdColony) along with experienced game developer Fazri Zubair. \nRandy is a proven entrepreneur who has built technology companies since he was 23 years old. In 2008\, Randy co founded mobile game company Jirbo\, Inc. In 2011 Jirbo was renamed to AdColony and became the leading mobile video advertising platform trusted by top grossing mobile app developers and Fortune 500 brands. AdColony was purchased by Opera Software for $350MM in 2014. Previous to that Randy was founder and CEO of MediaDefender\, Inc. Randy started MediaDefender in 2000 and grew it into the largest Internet anti-piracy company in the world. In 2005 Randy sold MediaDefender to ARTISTdirect\, Inc for $42.5MM. Previously\, Randy worked as a software engineer at Raytheon Systems Company where he developed software for the F-15 Radar System. Randy holds a BS in Engineering from Harvey Mudd College. \nRandy is a veteran speaker and has been on panels at conferences such as Digital Hollywood\, SXSW Interactive\, and Predictive Analytics World. Randy has also been interviewed by various news sources such as 60 Minutes\, CNBC\, CBS Evening News\, the Wall Street Journal\, and The Financial Times. Randy has also testified to The United States Congress three times in various technology matters. \nLocation\nWe are pleased to be holding this event at Cili Restaurant at the Bali Hai Golf Course on Las Vegas Boulevard. URL:https://lvima.com/events/breakfast-panel-virtual-reality/ LOCATION:Cili Restaurant at the Bali Hai Golf Club\, 5160 S. Las Vegas Boulevard\, Las Vegas\, NV\, 89119\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2016/10/unnamed.jpg ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.0800239;-115.1764856 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Cili Restaurant at the Bali Hai Golf Club 5160 S. Las Vegas Boulevard Las Vegas NV 89119 United States;X-APPLE-RADIUS=500;X-TITLE=5160 S. Las Vegas Boulevard:geo:-115.1764856,36.0800239 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20160728T120000 DTEND;TZID=America/Los_Angeles:20160728T153000 DTSTAMP:20260503T090427 CREATED:20160418T184711Z LAST-MODIFIED:20160727T191418Z UID:10000043-1469707200-1469719800@lvima.com SUMMARY:Digital Planning Day 2016 at the T-Mobile Arena DESCRIPTION:LVIMA is excited to announce the July 28th return of Digital Planning Day\, with two lead sponsors!  PodcastOne has joined as lead content sponsor\, and Oracle will host the networking cocktail party following the sessions. \nEach July\, LVIMA brings together our digital marketing members (who are also advertising\, marketing and technology decision-makers) from the brand and agency communities.  We share an afternoon of learning and exposure to industry thought leadership.  We have 10 Presenting sponsors bring valuable research and marketing insight to the group in 10-minute presentations. This is a year’s worth of education in an afternoon\, with networking to follow! \nEvent Location\nLVIMA is proud to be working with the T-Mobile Arena for this year’s Digital Planning Day.  The T-Mobile Arena is Las Vegas’ newest event space.  This joint venture between MGM and AEG seats up to 20K.  The Goose Island Lounge is one of the arena’s great event spaces.   Come join us in this amazing facility that opened in April 2016. \nParking\nGoose Island Inside T-Mobile Arena\nPark at NY-NY parking garage.\nUse the garage’s 4th floor bridge to enter the arena \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n © Al Powers\, PowersImagery.com\n \n \n \n \n \n \n \n \n Please park at NYNY parking garage. Use the garage’s 4th floor bridge to enter the arena (Goose Island is right there)\n \n \n \n  \nPodcastOne is our Lead Content Sponsor\n \nOracle is our Networking/ Cocktail Sponsor\n \nReception Follows the Presentations at 4:30 pm\nOur Presenting Sponsors\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet Our Panel\nNorm Pattiz – Panel Moderator and CEO of Podcast One \nNorm Pattiz is Founder and Executive Chairman of PodcastOne.  With over 40 years of experience in radio syndication\, Norm Pattiz is also the Founder of Westwood One which\, under his leadership\, became America’s largest provider of news\, sports\, entertainment\, talk and traffic programming to the Broadcast Industry.  Recognizing the untapped opportunities in the audio on-demand industry\, Pattiz then launched PodcastOne at the end of 2012. The company quickly became the leading producer/ distributer in audio on-demand programming.  Today\, PodcastOne’s popular line-up of personalities and brands include Adam Carolla\, Shaquille O’Neal\, Steve Austin\, Dan Patrick\, Heather Dubrow\, Larry King\, Chris Jericho\, Penn Jillette\, Nicole “Snooki” Polizzi\, Laura Ingraham\, Dr. Drew and TheCHIVE\, plus WNYC’s Radiolab\, Freakonomics and over 200 more of today’s most popular podcasts.  In 2009\, Pattiz was inducted into the National Radio Hall of Fame and received the Giants of Broadcasting Award from the Library of American Broadcasting. \nHeather Dubrow – Panelist \nHeathers extensive acting career includes film\, stage and series regular roles on many television shows including Jenny( NBC) \, Stark Raving Mad (NBC) \, That’s Life (CBS) and SEQUESTERED ( Crackle) to name a few. Heather toured with a 14 piece Big Band as the lead singer for four years opening for artists such as Mel Torme\, Manhattan Transfer and Dana Carvey. She sang the theme song to CBS’s THAT’S LIFE.  Heather joined the cast of The Real Housewives of Orange County in season 7 as the witty\, down-to-earth\, gorgeous brunette deftly juggling family life and multiple business ventures.   She is also an accomplished host with credits ranging from news rooms to talk shows\, most recently hosting the BOTCHED after show\, BOTCHED POST OP on the E! Network.  Heather is also conquering the podcast world with her highly successful show “Heather Dubrow’s World” on Podcast One\, premiering at #3 on the iTunes Charts for North America.  She is a graduate of Syracuse University with a BFA in Musical Theatre. \n  \nDan Granger – Panelist \nDan Granger is the Founder and CEO of the L.A.-based ad agency\, Oxford Road.  His company brings analytics and innovation to influencer marketing campaigns for the most innovative companies in the world\, including Hulu\, DollarShaveClub and LegalZoom. Oxford Road went from startup to over $1M per month in billing in its first year.  Dan’s background is in radio. He worked at ClearChannel—now iHeartMedia—for 10 years. Dan helped digital companies use radio to drive customer acquisitions\, then he discovered the emerging platform of podcasts\, and started placing ads for his radio clients\, like LegalZoom\, j2 Global\, GameFly\, Weinstein Company\, LendingClub\, Prosper\, RingCentral\, and Reputation.com\, in podcast programming. After seeing its early success\, he saw an opportunity and Oxford Road was born. Now\, they are a stacked agency\, with experts in TV\, Radio\, Podcasts\, YouTube\, and Digital Streaming. \nLizzie Widhelm – Panelist \n  \nToday\, as the senior vice president of ad product sales and strategy for Pandora\, the world’s most powerful music discovery platform\, Lizzie brings ad products to life that enable marketers to tell their stories and build connections with consumers.  She has been with Pandora since the company’s formative moments over a decade ago.  Lizzie started at Pandora as the company’s very first salesperson\, selling “digital audio” … a product that no one had ever heard of.  After cracking accounts with some of the most prominent advertisers in the country\, Lizzie became Pandora’s vice president of west coast sales and vice president of national entertainment sales\, driving Pandora’s success with entertainment\, film\, and TV advertisers.  Next\, Lizzie was vice president of digital where she was responsible for Pandora’s digital advertising positioning and oversaw the advertising sales strategy team.  Prior to Pandora\, Lizzie worked with startups such as Broadband Enterprises and game companies (iWin\, Uproar\, and Flipside) before and subsequent to their sale to Vivendi Universal.  Lizzie received a bachelor’s of science in finance and accounting from the University of Arizona.  Outside of work\, she enjoys being a mother to three wild boys and a wife to her loving husband Ben. \nChris Evans – Panelist \nChris Evans is the Vice President of Media for R&R Partners and is a LVIMA Board Member. \nIn the light-speed world of media planning\, buying and analytics\, where new trends and platforms are an almost weekly occurrence\, it is critical to have smart\, insightful leadership at the helm of your media strategy. This is why Chris leads the media department for R&R Partners across our network of 9 offices\, managing a team of 40+ buyers and planners across traditional and digital media for multimillion-dollar brands.  Prior to joining R&R\, he served as SVP/Media Director for True Media\, where he oversaw a staff of 35 team members across multiple Midwest offices. In this role\, he helped clients such as Monsanto\, State of Missouri\, Hospital Corporation of America\, University of Missouri and Jefferson City Tourism.  Previously\, he was with Starcom MediaVest Group in Detroit\, where he developed strategies for General Motors brands including Cadillac\, Hummer and Pontiac\, and GM Goodwrench. URL:https://lvima.com/events/digital-planning-day-2016-at-the-t-mobile-arena/ LOCATION:Goose Island Lounge at the T-Mobile Arena\, 3780 S Las Vegas Blvd\, \, Las Vegas\, NV\, 89158\, United States CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2016/04/26924559_l.jpg ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.103518;-115.173592 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Goose Island Lounge at the T-Mobile Arena 3780 S Las Vegas Blvd Las Vegas NV 89158 United States;X-APPLE-RADIUS=500;X-TITLE=3780 S Las Vegas Blvd\,:geo:-115.173592,36.103518 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20160512T073000 DTEND;TZID=America/Los_Angeles:20160512T090000 DTSTAMP:20260503T090427 CREATED:20160324T184448Z LAST-MODIFIED:20160506T171521Z UID:10000042-1463038200-1463043600@lvima.com SUMMARY:The Ad Free Future DESCRIPTION:This Event is Sold Out\nThe Ad Free Future and Why Data and Stories Will Save Our Industry!\nData is all the rage yet consumers have banner blindness\, consume content a few minutes at a time and are adapting ad blockers. To combat ad avoidance\, we are marketers must embrace better storytelling and apply meaningful data while measuring the metrics that count. This requires a team effort\, from creative to media to analytics and must be mastered before we lose the battle. \nSpeakers\nWatch this space for announcements about our speakers. \nOur Host\n \nChris Evans is R&R’s Vice President of Media.  He is a LVIMA Board Member who chairs our Content Committee. \nOur Venue\nThanks to our hosts\, R&R Partners!  R&R Partners is a full-service\, independent\, international agency dedicated to helping clients thrive in complex\, fast-moving business climates.  Their creative work is reflected by their modern\, open and innovative office space.   We thank them for opening their facility for our LVIMA event. \n\n \n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n \n R&R\n \n \n \n \n  URL:https://lvima.com/events/the-ad-free-future/ LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2016/03/RR-2b.jpg ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.1612488;-115.32943 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20151015T070000 DTEND;TZID=America/Los_Angeles:20151015T093000 DTSTAMP:20260503T090427 CREATED:20150924T200505Z LAST-MODIFIED:20240215T231442Z UID:10000003-1444892400-1444901400@lvima.com SUMMARY:Mad Men and Women in the 21st Century DESCRIPTION:Mad Men and Women in the 21st Century\nA Panel Discussion About the Modern Agency\, Client\, Seller Relationship\nPlease note:  LVIMA events are for Members\, Sponsors and Paid Attendees.  If you are not a member\, please go here for information about eligibility or to request a membership.  For long time members who do not have an account on the site\, please do register to RSVP for this event.  \n\nSchedule\n\n Doors open @ 8am\n Breakfast @ 8am\n Content @ 9am-10am\n\nTopics\n\n Clients bringing media/technology/social in house\n Talent / Poaching\n Digital Complexity…Who Owns What?\n IPA Client Relationship Group Study on Agency / Client Relationships\n Agency Model\, Does it Need to Change?\n\nThe Downtown Grand’s Fremont Room\n\nThe Fremont room is the perfect place to hold a private affair or reception\, meeting or conference. Fremont room is equipped with enhanced audio-visual capabilities including a flat screen TV at entrance. The room has dramatic floor to ceiling drapery\, stylish tiffany blue banquet chairs\, silver glossed banquet tables\, and breathtaking chandeliers.\n\nBreakfast Will Include\n\n Assorted Chilled Fruit Juices\n Seasonal Fruit Salad\n Bakery Basket to Include Danish Pastries\, Croissants\, Muffins\n Sweet Butter\, Honey and Fruit Preserves\n Breakfast Burritos\n Coffee and Deluxe Tea Service\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\n \n \n Submit a Question/Volunteer for a Panel\n \n \n Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Company*Email*\n \n Untitled*Clients bringing media/technology/social in houseTalent / PoachingDigital Complexity…Who Owns What?IPA Client Relationship Group Study on Agency / Client RelationshipsAgency Model\, Does it Need to Change?Submit a Question/ Volunteer For a Panel*CAPTCHA\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Δ\n \n \n\n\nPlease note:  LVIMA events are for Members\, Sponsors and Paid Attendees.  If you are not a member\, please go here for information about eligibility or to request a membership.  For long time members who do not have an account on the site\, please do register to RSVP for this event.  URL:https://lvima.com/events/mad-men-and-women-in-the-21st-century/ LOCATION:Downtown Grand’s Freemont Room\, 206 N 3rd Street\, Las Vegas\, 89101\, United States CATEGORIES:Educational ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2015/09/mad-men-and-mad-women-image.jpg ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com GEO:36.1718091;-115.1415023 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Downtown Grand’s Freemont Room 206 N 3rd Street Las Vegas 89101 United States;X-APPLE-RADIUS=500;X-TITLE=206 N 3rd Street:geo:-115.1415023,36.1718091 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20150716T120000 DTEND;TZID=America/Los_Angeles:20150716T160000 DTSTAMP:20260503T090427 CREATED:20150602T212117Z LAST-MODIFIED:20240130T201229Z UID:10000018-1437048000-1437062400@lvima.com SUMMARY:Digital Planning Day 2015 DESCRIPTION:Reserve Your Ticket At The Bottom of This Page\nPlease note\, if you are a member but have not registered on LVIMA.com\, you will need to create an account on the site to reserve your ticket.  (Our web team assured us that this is all in the name of progress.)\nClick Here to Enter Our Digital Planning Day Survey – We Want Your Feedback\nFood and Drinks will follow the event.  Watch this space for updates!\nIn keeping with the LVIMA (Las Vegas Innovation Marketing Association) mission to provide both educational and networking resources to local digital marketing professionals)\, we invite you to join the July 16th Digital Planning Day sessions.  The afternoon of informative sessions provides an inside look at the strengths and capabilities of our vendor\, technology\, and publisher partners and will also provide candid insights into new marketing technologies emerging in today’s advertising workplace.\n\nFor presenters\, this is an opportunity to reach the active buyers and digital decision-makers just as they are approaching the busy fall planning season.\n\nFor LVIMA members\, this is an afternoon filled with information and insights – curated to hone in on the particular Las Vegas marketing challenges. This informative day will provide instructional overviews and actionable insights on the appropriate use of digital mediums for members to apply to their audience goals and revenue objectives.\n\nIn short\, Digital Planning Day saves both sellers and buyers many hours of future meeting times\, and the afternoon of presentation shines the spotlight on those sellers who are investing time\, research and dollars to showcase their company’s research and unique offerings.\n\nAt the end of the day\, both audience and presenters are invited to stay for drinks\, food\, and lively conversation because\, well\, this is Las Vegas and that is how we roll.\n\nReserve Your Spot At The Bottom of This Page\nOur Presenters:\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\nOur Venue: URL:https://lvima.com/events/digital-planning-day-2015/ LOCATION:Las Vegas Harley Davidson\, 5191 S. Las Vegas Blvd.\, Las Vegas\, NV\, 89119\, United States CATEGORIES:Educational,Mixer ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2015/06/Harley-Davidson-2-Anthony-Mair11.jpg GEO:36.083086;-115.171351 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Las Vegas Harley Davidson 5191 S. Las Vegas Blvd. Las Vegas NV 89119 United States;X-APPLE-RADIUS=500;X-TITLE=5191 S. Las Vegas Blvd.:geo:-115.171351,36.083086 END:VEVENT END:VCALENDAR