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DTSTAMP:20260503T075120
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SUMMARY:2025 March - Food For Thought
DESCRIPTION:Tickets – Limit 1 Per Person\, limited to LVIMA Members ONLY. Non-members – please join before requesting a ticket. \n\n\n\nConnecting Media Creatively: Mastering Event Storytelling for Maximum Brand Impact \n\n\n\nHow can marketers identify the right events for their brands\, position themselves effectively\, and tell compelling stories across multiple media channels? Join local industry leaders as they share proven strategies for blending creative storytelling with media distribution to engage audiences\, drive loyalty\, and create lasting connections. \n\n\n\nThis insightful panel discussion will explore how top brands and content creators align with tentpole events—major cultural\, sporting\, and entertainment moments—to maximize impact. Experts will discuss how they leverage articles\, podcasts\, social media\, and paid media channels to penetrate audience segments meaningfully\, ensuring their brand stands out during high-visibility moments. Learn how immersive campaigns can break through the noise\, capture attention\, and inspire action when audiences are most engaged. \n\n\n\nWhether you’re a marketer\, content creator\, or media strategist\, this event will provide actionable insights on integrating media and storytelling to elevate your brand’s presence around key events. Don’t miss the opportunity to learn from the best and elevate your story telling strategy! Space is limited so RSVP today. \n\n\n\n\n\n\n\nMeet the Panel\n\n\n\n\n\n\n\n\n\nTom O’Donnell \n\n\n\nVP of Independent Agency Partnerships – MiQ \n\n\n\n\n\n\n\n\n\nBrandi Skrtich \n\n\n\nCorporate Media DirectorR&R Partners \n\n\n\n\n\n\n\n\n\nNate Ludens \n\n\n\nDirector of Digital MarketingRio Hotel & Casino Las Vegas \n\n\n\n\n\n\n\n\n\nAbout Our Sponsors\n\n\n\n\n\n\n\n\n\n\n\nMiQ is a global programmatic and social media partner that helps brands and agencies get more from their digital advertising. By combining agnostic platforms\, data\, and technology with human expertise and first-class service\, we turn complex insights into smarter media strategies so you reach the right audiences at the right time\, across every channel seamlessly. Whether you’re focused on increasing brand awareness\, driving deeper engagement\, or boosting conversions\, we make your media investments work harder\, delivering measurable business outcomes. \n\n\n\n\n\n\n\n\n\nMorning Mojo Sponsor \n\n\n\n\n\n\n\n\n\n\n\nNew Tradition Media is an outdoor advertising company that specializes in premium out-of-home (OOH) advertising solutions. Focused on creating impactful displays through large-scale static billboards\, dynamic digital signage\, and unique experiential activations. Their advertising assets are strategically placed in high-traffic areas across major U.S. markets\, targeting top neighborhoods and key highways. They offer innovative brand platforms for top-tier clients\, enabling them to reach vast audiences through both traditional and digital formats. Additionally\, New Tradition provides experiential marketing opportunities\, such as brand activations at iconic locations. \n\n\n\n\n\n\n\n\n\nVenue Sponsor \n\n\n\n\n\n\n\nSince 1974\, R&R Partners has been launching\, refreshing\, accelerating and protecting many of the world’s most iconic and successful brands\, including the Las Vegas Convention and Visitors Authority (LVCVA)\, Boeing\, Allegiant\, Anheuser-Busch\, Topgolf\, Cox Business\, Hyatt\, and many others. \n\n\n\nWith its roots in the rough and tumble\, “must win” world of politics and political communications\, R&R has used the same winning mentality to build an industrywide reputation as masters of business transformation. A relentless dedication to driving results for its clients\, combined with a creative audacity that addresses unique audiences\, ignites conversations and incites action\, have produced award-winning work and quantifiable results for clients in virtually every category. \n\n\n\n\n\n\n\nWHEN: March 27\, 2025 from 8am – 10am \n\n\n\nWHERE: R&R Partners900 S Pavillion Center Dr\, Las Vegas\, NV 89144
URL:https://lvima.com/events/2025-march-food-for-thought/
CATEGORIES:Educational
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DTSTART;TZID=America/Los_Angeles:20240418T080000
DTEND;TZID=America/Los_Angeles:20240418T100000
DTSTAMP:20260503T075120
CREATED:20240116T183117Z
LAST-MODIFIED:20240328T014132Z
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SUMMARY:2024 April - Breaking Boundaries
DESCRIPTION:Women Leading the Charge in Reaching Underserved Audiences in Sports and Entertainment Marketing \n\n\n\n\n\n\n\n\n\nTickets – Limit 1 Per Person\, limited to LVIMA Members ONLY. Non-members – please join before requesting a ticket. \n\n\n\n\n\n\n\n\n\n\n\n\n\nKickstart your Thursday with a breakfast event sure to break boundaries\, change your perspective and balance your networking strategies. Join Las Vegas leaders in sports and entertainment marketing to see how they have successfully overcome challenges connecting with underserved audiences. You’re sure to find yourself inspired by the data\, eager to learn more about tapping into additional markets. Stay after the content to connect with local Las Vegas marketers\, agency executives and peers. LVIMA is proud to bring you the perfect balance of knowledge and networking hosted at R&R Partners and sponsored by The Trade Desk.  \n\n\n\nPanelists  \n\n\n\n\nLisa Motley \n\n\n\nVice President – Sports and Special Events\, Las Vegas Convention and Visitors Authority – LVCVA \n\n\n\nLisa Motley\, a veteran of casino\, hotel\, sports\, and special events marketing\, sales\, and operations\, currently holds the position of Senior Director of Sports and Special Events for the Las Vegas Convention and Visitors Authority (LVCVA). In this role\, Motley led the team to secure four NFL tentpole events; Pro Bowl\, Draft\, and Super Bowl LVIII\, as well as the 2028 NCAA Men’s Final Four. She was instrumental in securing numerous international soccer matches\, NCAA championships\, and the development of the sports tourism strategy. Before the LVCVA\, Motley served as the Director of Marketing for Las Vegas Motor Speedway\, where she developed the marketing and digital strategies for the property’s 10 tracks and 1\,400 event days including NASCAR and NHRA. She also oversaw the B2B initiative and CRM platform. \n\n\n\nPrior to LVCVA and LVMS\, Lisa held the role of Marketing and Digital Media Specialist for Las Vegas Events. Lisa assisted in marketing efforts for the Wrangler National Finals Rodeo and USA Basketball. \n\n\n\nBefore LVE\, Lisa enjoyed tenures in advertising at the Golden Nugget\, Lund & Manasse Advertising\, New York-New York Hotel & Casino\, and Aladdin Resort & Casino. \n\n\n\nMotley has been involved with Special Olympics for ten plus years. She is a 2021 Sports Business Journal Game Changer\, 2020 Connect Sports Game Changer\, 2019 Leadership Las Vegas graduate\, 2018 40 Under 40 and 2018 Women of Intrigue awards winner.Born in St. Paul\, Minn.\, and a graduate of the University of Minnesota\, Lisa has resided in Las Vegas for 23 years. \n\n\n\n\n\nStephanie Rogers \n\n\n\nVice President of Marketing – Vegas Golden Knights \n\n\n\nStephanie is the Vice President of Marketing for the 2023 Stanley Cup Champion Vegas Golden Knights. In this role\, she oversees fan experience\, paid media\, content\, general marketing\, fan development and Latino marketing and outreach. A core focus of her role is building fandom individually for each of the Foley Entertainment Group’s brands\, as well as finding synergies across the portfolio of properties which includes hotels\, wineries\, professional sports teams and restaurants around the world. Previously\, Stephanie spent many years in the golf industry\, most recently at the PGA TOUR where she led digital and social marketing\, paid media\, brand development\, fan experience\, content production and content partnerships for some of the TOUR’s biggest events globally\, before joining the business development team. She’s a proud Iowan and Hawkeye\, dog mom to Acie\, sits on the University of Iowa’s Sports & Rec Management Advisory Board and was named to AdWeek Rising in 2021. \n\n\n\n\n\nBlair Hardiek \n\n\n\nChief Marketing and Communications Officer – Las Vegas Aces \n\n\n\nBlair Hardiek is the Chief Marketing and Communications Officer for the Back-to-Back WNBA Champions\, the Las Vegas Aces. The Las Vegas Aces are a people-first organization that aims for excellence both on and off the court. The Aces are deeply committed to enriching and impacting the local community and support diversity\, inclusion\, mental health\, wellness\, and education. The organization is proud to lead the way by working with schools\, community-based organizations\, and utilizing the WNBA platform to encourage the love of basketball. \n\n\n\nPrior joining the Aces\, Hardiek helped launch the NBA Academy Women’s Program. She served as Global director\, and then Elite Player Pathways Lead. \n\n\n\nNBA Academy is the NBA’s international elite development initiative consisting of a network of elite basketball training centers around the world. The goal is to develop top international male and female prospects and marks the NBA’s most significant investment in elite player development. From 2017-2021 NBA leadership leaned on Hardiek’s expertise to open Academies (in Australia\, China\, India\, Mexico and Senegal) and help execute programming in each Academy. \n\n\n\nFrom 2007-2021\, Hardiek served as the president and CEO of Azzi Academy which provides year-round basketball programming to youth in the Bay Area with an emphasis on leadership and life skills \n\n\n\nThe University of Missouri-Columbia graduate was the Associate Head Coach and International Recruiting Coordinator for the University of San Francisco Women’s Basketball Team from 2010-2016. Hardiek helped lead USF win its first WCC Championship and NCAA appearance in more than 20 years. Additionally\, Hardiek served as the associate head coach at San Francisco State University\, 2009-10.  \n\n\n\nAs a sports analyst for the Golden State Warriors\, Hardiek hosted the Warriors 30-minunte postgame show from 2019-21 for NBC Sports Bay Area. \n\n\n\n\n\nAlexis McBride – Moderator \n\n\n\nGeneral Manager\, Client Services – The Trade Desk \n\n\n\nAlexis McBride is an accomplished advertising professional with nearly 15 years of experience in media. Her professional tenure consists of a variety of global roles within the digital marketing ecosystem across brand\, agency and advertising technology. For the last four years\, Alexis has grown within The Trade Desk and currently serves as General Manager of Client Services at The Trade Desk. In this role\, she is responsible for a team across the West region who provide best in class service to partners and clients of The Trade Desk. \n\n\n\nOutside of work\, you can find Alexis enjoying spending time with her husband and two children\, reading and traveling (though rarely doing all three at the same time). Alexis graduated from University of California\, Berkeley and currently resides in Los Angeles\, California. \n\n\n\n\nOur Sponsor
URL:https://lvima.com/events/2024-april-food-for-thought/
LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States
CATEGORIES:Educational
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DTSTART;TZID=America/Los_Angeles:20231012T080000
DTEND;TZID=America/Los_Angeles:20231012T100000
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SUMMARY:Ethics in AI Sponsored by Seedtag
DESCRIPTION:Tickets – LVIMA Members ONLY – Limit 1 Per Person.  Non-members – please join before requesting a ticket.  Individual Registration Required\n\n\n\n\n\n\n\n\n\nIn the age of rapid technological advancement\, artificial intelligence (AI) is transforming the way we live and work. But with great power comes great responsibility. Join us for a thought-provoking and interactive morning as we delve into the ethics of using AI in your organization. \n\n\n\nYou’ll have the opportunity to: \n\n\n\n\n\n\n\nLearn the Moral Landscape: Gain insights into the ethical considerations surrounding AI development and deployment. \n\n\n\nInspire. Understand Real-World Applications \n\n\n\nEngage with Experts: Hear from leading experts who are at the forefront of AI ethics \n\n\n\nConnect with local professionals and entrepreneurs who share your passion for responsible AI. \n\n\n\nWhether you’re a leader\, a tech enthusiast\, or simply curious about the ethical dimensions of AI\, this event is for you. \n\n\n\nLet’s shape the future of AI together. Let’s navigate the path to responsible AI together.  \n\n\n\nSpeakers\n\n\n\n\nMorgan McGraw   \n\n\n\nSenior Director\, Seedtag \n\n\n\n\n\nKristine SchachingerDigital Strategist\, Sites Without Walls \n\n\n\n\n\nSuken Shah \n\n\n\nFounder of Envision Marketing
URL:https://lvima.com/events/ethics-in-ai-sponsored-by-seedtag/
LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States
CATEGORIES:Educational
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DTSTART;TZID=America/Los_Angeles:20230727T140000
DTEND;TZID=America/Los_Angeles:20230727T190000
DTSTAMP:20260503T075120
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SUMMARY:Digital Technology & Planning Day 2023 - New Frontiers
DESCRIPTION:Tickets – LVIMA Members ONLY – Limit 1 Per Person.  \n\n\n\nNon-members – please join before requesting a ticket.\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\nThe West has always been home to new frontiers\, born as a land of opportunity and creation\, we continue to push the limits of possibility. The frontiers of tomorrow aren’t just in front of us\, they are within us. We are seeking the possibility of tomorrow in our every day and LVIMA is a home for our new frontier seekers. Together we will continue to find the next edge of possibility and leap through it. \n\n\n\nJoin us for the Digital Tech and Planning Day\, where we have the chance to embrace the outer edges of innovation\, gain knowledge about them\, and collectively progress. Together\, let’s delve into the realms of AI\, explore the future of sports and the accompanying technologies\, all while maintaining an inclusive approach that values diverse voices. Our goal is to forge a future that unites us all. \n\n\n\nMark your calendars for July 27th\, as we invite you to join us on a day of exploration and contribute to the creation of new frontiers in the West. Together\, we can cultivate growth and achieve greatness as a community. \n\n\n\nOur Keynote \n\n\n\nAddressing DE&I in a Meaningful Way\n\n\n\n\nJorge Hernandez \n\n\n\nFounding Partner + CMO\, Majority \n\n\n\n\nJorge Hernandez is the Founding Partner + CMO at Majority\, 2022 Newcomer and Breakout Agency of the Year\, and #4 on Fast Company’s Most Innovative Advertising Agencies list. He is an integrated marketing veteran with over 20 years experience delivering award-winning work across the beverage\, automotive\, sports\, CPG and retail categories. Throughout his career\, Jorge has focused on bringing a “total market” lens to the traditional general market discipline. A first generation Dominican\, Jorge is a New Yorker who now resides in Atlanta with his wife\, Christine and son\, Floyd. \n\n\n\nOur Speakers\n\n\n\nFuture of Search and How to Diversify Away from Google\n\n\n\n\nAndy Cotten\n\n\n\nVP of Enterprise Sales\, AdMedia \n\n\n\n\nWhat’s Missing from Your Own Data is the Key to an Effortless Experience\n\n\n\n\nAngie Shannon\n\n\n\nDirector of Marketing\, Journera \n\n\n\n\nIt is All About the ROI: TVs Performance Makeover\n\n\n\n\nYoav Shahar\n\n\n\nHead of Sales\, West Coast Region\, Quantcast \n\n\n\n\n\nKayee Tam\n\n\n\nAssociate Media Strategy Director at R&R Partners \n\n\n\n\nCreative Showcase – Importance of Creative\, What Works and What Doesn’t\n\n\n\n\nKenny Rufino\n\n\n\nEVP\, Creative\, REQ \n\n\n\n\n\nChelsie Higa\n\n\n\nCreative Manager\, REQ \n\n\n\n\nBetter\, Faster Marketing: How to approach what’s next in AI\n\n\n\n\nJohn Bryant\n\n\n\nVice President\, Science & Optimization\, Sojern \n\n\n\n\nConvergence of Linear & CTV – Planning\, Buying\, Measuring\n\n\n\n\nDanielle Bracamonte\n\n\n\nNexxen \n\n\n\n\nTV Everywhere: When every screen is a TV How do you Break Through?\n\n\n\n\nTodd Cohen\n\n\n\nVP\, National Video/CTV Sales & Strategy\, Undertone \n\n\n\n\nNet Zero: Utilizing Carbon Neutral Advertising\n\n\n\n\nRuben Ayala\n\n\n\nDirector of Sales\, Viant \n\n\n\n\nThe Future of Marketing with Generative AI\n\n\n\n\nAdam Meisch\n\n\n\nDirector\, Client Partnerships\, Zeta Global \n\n\n\n\nOur Sponsors\n\n\n\nWe are grateful to our sponsors for making this event possible.
URL:https://lvima.com/events/digital-technology-planning-day-2023/
LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
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DTSTART;TZID=America/Los_Angeles:20230518T080000
DTEND;TZID=America/Los_Angeles:20230518T100000
DTSTAMP:20260503T075120
CREATED:20230118T004304Z
LAST-MODIFIED:20230517T000542Z
UID:10000065-1684396800-1684404000@lvima.com
SUMMARY:Brand Building Breakfast: Exploring the Research Behind Vegas' Biggest Brands
DESCRIPTION:Tickets – LVIMA Members ONLY – Limit 1 Per Person.  \n\n\n\nNon-members – please join before requesting a ticket.  \n\n\n\n\n\n\n\n\n\n\n\n\n\nJoin us for an interactive breakfast event where you’ll be invited into the research that goes into creating some of the biggest brands in Vegas.  Set in the new Illuminarium cafe at the Area 15 complex\, you can enjoy a great venue while starting your day off right. Come expand your network while learning the tools and research capabilities that can bring your brand into the future.     \n\n\n\nOur Speakers\n\n\n\n\nChris Evans\n\n\n\nRegional Vice President of Hospitality Marketing for Caesars Entertainment \n\n\n\n\nChris leads a team of marketers that are focused on hospitality marketing efforts for Caesars Palace\, Nobu\, Harrah’s\, The LINQ\, Flamingo\, Cromwell\, Bally’s\, Paris\, Planet Hollywood and Rio. Current focus is on large scale events like F1\, Superbowl and celebrity chef restaurant openings\, to everyday property signage\, advertising and all touchpoints in the customer journey. Chris started his ad career in 2001 with Starcom working on General Motors\, before moving to Missouri to help run a small independent agency. Ten years ago he came to Las Vegas to help lead media at R&R Partners before moving to Caesars in 2019. \n\n\n\n\nJames Malins\n\n\n\nChief Revenue Officer of Tremor Video \n\n\n\n\nJames Malins is a digital media expert and industry thought leader with 16 years of experience in digital media and technology. James is currently the CRO at Tremor Video\, where he oversees a team of programmatic media experts and consultants delivering technology and advertising strategy to clients.   \n\n\n\nOur Sponsor – Tremor Video\n\n\n\n\n\n\n\nTremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally\, with offerings in CTV\, in-stream\, out-stream and in-app. For more\, click here. 
URL:https://lvima.com/events/brand-building-breakfast-exploring-the-research-behind-vegas-biggest-brands/
LOCATION:Lumin Cafe at Illuminarium\, 3246 W Desert Inn Road\, Las Vegas\, Nevada\, 89012\, United States
CATEGORIES:Educational
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DTSTART;TZID=America/Los_Angeles:20221006T080000
DTEND;TZID=America/Los_Angeles:20221006T100000
DTSTAMP:20260503T075120
CREATED:20220122T200651Z
LAST-MODIFIED:20221004T190635Z
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SUMMARY:The Marketing Power Play with Tremor Video
DESCRIPTION:LVIMA Events Require Membership – Check Here for Membership Options\n\n\n\nLimit 1 Ticket Per Order – Each Attendee Must RSVP Individually – Thank you!\n\n\n\n\n\n\n\n\n\nThe Creative Spark: Fresh Ideas for Today\, Tomorrow & Beyond\n\n\n\nThe proliferation of streaming via CTV\, OTT and other emerging digital platforms has fundamentally changed the way that consumers engage with content\, presenting new opportunities for brands seeking to reach and activate audiences. In this interactive\, breakout session-style event that encourages open and collaborative dialogue\, we’ll dive deeper into how unique creative strategies can solve some of your toughest challenges\, with constructive insights and actionable guidance from Tremor Video’s team of creative experts. \n\n\n\nSpeakers\n\n\n\n\nSarineh Croft  \n\n\n\nVP of Sales -Tremor Video \n\n\n\n\nSarineh is a seasoned digital sales expert with 15+ years of experience in the ad-tech industry. As VP of Sales\, she leads a team who specialize in CTV and digital video with a focus on providing partners a combination of unique data + advanced creative solutions. \n\n\n\n\nMichael Rayford  \n\n\n\nCreative Manger Tremor Video \n\n\n\n\n\nLauren Burns \n\n\n\nSenior Account Executive Tremor Video \n\n\n\n\nMichael has 9 years in the ad industry wearing many hats throughout his media journey. A freelance videographer in his spare time\, Michael is instrumental in bringing client’s creative needs to life as a Creative Manager at Tremor Video. \n\n\n\n\n\n\n\nOur Event Sponsor\n\n\n\nTremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally\, with offerings in CTV\, in-stream\, out-stream and in-app.  Click HERE to learn more.
URL:https://lvima.com/events/the-marketing-power-play-with-tremor-video/
LOCATION:Panevino\, 246 Via Antonio Avenue\, Las Vegas\, Nevada\, 89119\, United States
CATEGORIES:Educational
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220728T140000
DTEND;TZID=America/Los_Angeles:20220728T190000
DTSTAMP:20260503T075120
CREATED:20220122T200148Z
LAST-MODIFIED:20220727T172329Z
UID:10000053-1659016800-1659034800@lvima.com
SUMMARY:Digital Technology & Planning Day 2022
DESCRIPTION:Tickets – Limit 1 Per Person\, limited to LVIMA Members ONLY.  Non-members – please join before requesting a ticket.  Thank you! \n\n\n\n\n\n\n\n\n\n\n\n\n\nOur most popular half-day event! Join us for 9 lighting rounds of education content from Sports Marketing to Branding\, Privacy\, SEO and more. Hear from industry experts and local thought leaders. \n\n\n\nAfter a day of brain food\, join us for our infamous Happy Hour sponsored by TripleLift.Enjoy Open Bar\, mouthwatering bites\, lots of swag and a few giveaways! \n\n\n\nThanks to our sponsors: Causal iQ\, Quantcast\, REQ\, Simpli.fi\, Sojern\, Tremor Video\, Undertone\, Viant\, Zeta and Happy Hour sponsor TripleLift! \n\n\n\nWHEN: Thursday\, July 28Doors Open: 1:30pmEducational & Inspiring Content: 2pm – 5pmHappy Hour: 5pm – 7pm \n\n\n\nCocktail Sponsor\n\n\n\nEnjoy cocktails and conversation courtesy of our cocktail sponsor\, TripleLift! \n\n\n\n\n\n\n\nPresenting Sponsors\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOur Keynote\n\n\n\nIgnite the Spark within You – \n\n\n\na Dynamic Discussion for Unleashing Your Potential & Awakening Your Dreams\n\n\n\n\nJaime Konzelman \n\n\n\nExecutive Coach\, Motivational Speaker\, Author \n\n\n\n \n\n\n\n\nWe’re facing an increasingly complex and volatile world in 2022 – personally\, professionally\, and in our communities and wider world.  If you have ever felt stuck\, or like you’ve taken the wrong path in career or life\, or perhaps some detour you took years ago still haunts you\, holding you back from something truly great — this is your invitation to dream again.  Join us for a conversation with Jaime Konzelman. She has a story you will hardly believe and one you will not want to miss. \n\n\n\nJaime Konzelman is a sought-after executive coach\, motivational speaker\, and author with 20+ years’ enterprise sales experience selling complex services and leading high performing\, global teams. Her private clients include professional athletes\, celebrities\, and fortune 500 executives – who despite their diverse backgrounds share one common goal: to live a life deeply rooted in passion and purpose. \n\n\n\nJaime’s mission is to help people unleash their potential and awaken their dreams\, one conversation and one adventure at a time.  She is proud to share her debut memoir\, Dealmaker\, now selling on Amazon. \n\n\n\nSpeakers & Sessions\n\n\n\nFireside Chat with Causal iQ – Marketing in the Post Pandemic\n\n\n\n\nAutumn Hood \n\n\n\nVice President\, Hunter Marketing \n\n\n\nModerator \n\n\n\n\n\nThomas Atkins \n\n\n\nExecutive Director of Media\, MGM Resorts International \n\n\n\n\n\nRomodan “Rom” Mahmoud\n\n\n\nSenior Digital Marketing Manager\, Cirque Du Soleil \n\n\n\n\nFireside Chat: Measuring the Impact of Your Marketing Dollars\n\n\n\n\nPeter Briskey\n\n\n\nPeter Briskey\, Senior Client Partner\, Quantcast \n\n\n\n\n\nChris Evans\n\n\n\nSenior Director Global Advertising\, Caesars Entertainment \n\n\n\n\nDigital advertising cannot be ruled by the ruler. For marketers to drive the right outcomes\, they need to set the right incentives. This is where incrementality comes in. It can act as the first step in measuring the true impact of an ad on conversions. Join Quantcast for a discussion about incrementality testing\, best practices for determining the impact of marketing on sales and how to answer the question of whether your marketing dollars are helping you to sell more. \n\n\n\nUsing Content to Grow Your Brand Awareness\n\n\n\n\nJoe Arduini \n\n\n\nVP\, Earned Media\, REQ \n\n\n\n \n\n\n\n\nFireside Chat: The Future of Marketing Experiences\n\n\n\n\nSteven Torices \n\n\n\nSales Director\, West\, Simpli.fi \n\n\n\n \n\n\n\n\n\nNevada Colwell\n\n\n\nDirector of Marketing & Client Success\, Fuse Technologies \n\n\n\n\nTHE FUTURE OF ONLINE GAMING – How People-Based Solutions are Transforming a Las Vegas Legacy Brand \n\n\n\n\nJenny Jones\n\n\n\nAccount Executive\, Viant \n\n\n\n\n\nJohn Shumacher\n\n\n\nDirector of Social & Digital Strategy\, Station Casinos \n\n\n\n\nStation Casino’s Director of Social & Digital Strategy\, John Schumacher shares a case study on how Viant’s People-Based Solutions helped to transform a Las Vegas legacy brand. \n\n\n\nGrowing your Customer Base for the Future\n\n\n\n\nDave Goulden \n\n\n\nVP of Product\, Sojern \n\n\n\n \n\n\n\n\nThe way marketers build audiences will soon change. Identifying audiences will be more difficult. In a new world that focuses more on privacy\, we are going to help you understand why your customers are\, how to reach them\, and get them to convert. \n\n\n\nUnderstanding the Evolving Living Room in 2022 and Beyond\n\n\n\n\nLauren Burns \n\n\n\nSenior Account Executive\, Tremor Video \n\n\n\n \n\n\n\n\n\nMichelle Kim \n\n\n\nSenior Director of Sales\, Tremor Video \n\n\n\n \n\n\n\n\nWith the continued proliferation of streaming TV platforms\, consumers have more ways to engage with TV and video content than ever before—and advertisers are seizing upon new opportunities to activate them based on their evolving behaviors. Join us to learn more about the latest media consumption trends and the key implications for brands & agencies from a creative\, data and technology perspective. \n\n\n\nPrivacy + Performance – Using AI to Maintain Compliance \n\n\n\n\nJoe Ward \n\n\n\nRegional Vice President\, Undertone \n\n\n\n \n\n\n\n\nUndertone has been working on privacy compliant applications for the past two years and has conducted consumer research on their attitudes towards privacy and have been working with Neutronian\, who provides privacy compliance\, data accuracy and transparency certification. We’ll discuss what we’ve learned from consumers and how companies can use a privacy first approach to targeting and optimization. We will also share how this approach has improved performance for a variety of advertisers and specifically how it’s performed in the travel industry. \n\n\n\nStaying Connected\n\n\n\n\nAdam Meisch \n\n\n\nDirector of Client Partnerships\, Zeta Global \n\n\n\n \n\n\n\n\n\nNick Peroni \n\n\n\nVice President of Client Partnerships\, Zeta Global \n\n\n\n \n\n\n\n\nWe’ll explore the challenges of staying connected with customer segments that are historically unknown – the linear TV audience\, as well as unknown visitors to your site. \n\n\n\nHappy Hour Is Here!\n\n\n\n\nIntroducing The Triplelift Cocktail!\n\n\n\nProsecco\, Aperol and Soda with an Orange Slice \n\n\n\nGreat Taste AND Better Ad Results!
URL:https://lvima.com/events/digital-technology-planning-day-2022/
LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220519T080000
DTEND;TZID=America/Los_Angeles:20220519T093000
DTSTAMP:20260503T075120
CREATED:20220122T200111Z
LAST-MODIFIED:20220519T001007Z
UID:10000054-1652947200-1652952600@lvima.com
SUMMARY:Reaching Diverse Audiences with Intentional Advertising
DESCRIPTION:*Attendees must be vaccinated or show proof of a negative COVID test to attend. \n\n\n\n\n\n\n\n\n\nAt its core\, advertising spend supports and sustains the voices and viewpoints that directly impact billions of people around the world. Today more than ever\, we’re seeing increased scrutiny from marketers into precisely what that spend is funding and who benefits from it\, which has led to an increased focus on investing in businesses that align with corporate values and societal issues.Join Tia Denny\, Field Sales Director at Quantcast\, for a discussion about how brands can more meaningfully tap into the open internet to reach the diverse audiences it enriches and be intentional about aligning with publishers and platforms that represent diverse backgrounds. \n\n\n\nOur Sponsor\n\n\n\n\n\n\n\nQuantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter\, faster and more relevant. \n\n\n\nSince 2006\, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud\, our suite of audience insights\, targeting and measurement solutions designed to understand\, influence\, convert and measure the consumer journey. Marketers\, agencies\, consultancies\, and publishers use the Quantcast Intelligence Cloud to discover new customers\, drive incremental growth and deliver business outcomes.  Click HERE for More Information \n\n\n\nOur Speaker\n\n\n\n\nBrittany Hebb\n\n\n\nHead of Account Management\, Quantcast\n\n\n\n\nOur Panel\n\n\n\n\nTodd Yu\n\n\n\nDigital Media Director\, Rain the Growth Agency\n\n\n\n\n\nChad Brown\n\n\n\nChief Marketing Officer\, JC Hospitality\n\n\n\n\n\nLindsey Patterson\n\n\n\nVice President\, Media & Publishing\, R&R Partners
URL:https://lvima.com/events/reaching-diverse-audiences-with-intentional-advertising/
LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States
CATEGORIES:Educational,Mixer
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220427T120000
DTEND;TZID=America/Los_Angeles:20220427T133000
DTSTAMP:20260503T075120
CREATED:20220122T200006Z
LAST-MODIFIED:20220419T173226Z
UID:10000055-1651060800-1651066200@lvima.com
SUMMARY:Best of the West 2022
DESCRIPTION:It’s bacccck! In its 3rd year\, Best of the West is back and better than ever!  Join us as we harness the collective knowledge of West Coast advertisers\, brands and agencies in areas where they are taking the lead.Thanks to our sponsors Amazon\, The Trade Desk and Tremor Video\, hear from leaders about innovations in sports marketing\, entertainment and tech\, privacy\, and purpose-driven marketing.  \n\n\n\nKeynote \n\n\n\n\nRishad Tobaccowala\n\n\n\n\nRishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data. He is a speaker and an advisor to many firms\, including Publicis Groupe where he worked for 38 years\, most recently as its chief strategist and chief growth officer. \n\n\n\n \n\n\n\nFuture Focused: Sports Marketing Presented by LVIMA\n\n\n\n\nKate Wik\n\n\n\nCMO of the Las Vegas Convention and Visitor’s Authority\n\n\n\n\nExecutive level professional with over 20 years of Marketing and Advertising experience compiled across four award-winning advertising agencies and a Fortune 500 company. Recently joined the Las Vegas Convention and Visitors Authority to market the world-renowned leisure and business destination\, Las Vegas. \n\n\n\n\nJeremy Aguero\n\n\n\nCOO of The Las Vegas Raiders \n\n\n\n\nJeremy Aguero is the Chief Operations and Analytics Officer of the Las Vegas Raiders. Aguero joined the Raiders in the fall of 2021 and oversees Allegiant Stadium\, operational analytics\, community relations\, government affairs\, facilities\, tours and group sales and alumni relations for the Team. Prior to joining the Raiders\, Aguero spent 24 years as a principal analyst with Applied Analysis\, the Nevada’s leading economic\, fiscal and policy research firm. A fourth-generation Las Vegas resident\, Aguero has deep roots in the community and has been recognized for his efforts and leadership in economic development\, education\, fiscal policy and social responsibility. Aguero holds degrees from the University of Nevada\, Las Vegas and the William S. Boyd School of Law. \n\n\n\n \n\n\n\nThe Future of Privacy Presented by sfBIG\n\n\n\n\nRichy Glassberg\n\n\n\nCo-Founder and CEO\n\n\n\n\nA 25-year digital media pioneer Richy has led seven startups: three inside of big media companies\, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands\, agencies\, and media companies. In his role as CEO/COO at Medialets\, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com\, the CEO/Founder of Phase2Media\, a co-founder of IAB\, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN\, Turner Broadcasting\, and News Corp. \n\n\n\n\nFiona Campbell-Webster\n\n\n\nChief Privacy Officer – MediaMath\n\n\n\n\nFiona Campbell-Webster is Chief Privacy Officer at MediaMath\, with over 20 years of experience advising media and digital companies. She sits on the Legal and Compliance team as the legal lead for Privacy\, Identity & Data Use\, and is responsible for defining the privacy program and strategic policies and processes around privacy\, data use\, identity\, and compliance to ensure data is used ethically. Previously\, Fiona was Head Legal Counsel and DPO at Beeswax (DSP) and\, prior to that\, she was the first and sole legal counsel and DPO at TripleLift (SSP). She has advised various AdTech companies and provided legal advice in privacy and digital marketing. Find her on LinkedIn here. \n\n\n\n\nSheila Colclasure\n\n\n\nGlobal Chief Digital Responsibility and Public Policy Officer\n\n\n\n\nAs Global Chief Digital Responsibility and Public Policy Officer\, Sheila leads the global data policy and digital responsibility strategies for Kinesso\, ensuring that data and digital technology are used ethically and accountably across the enterprise and with IPG clients. This means ensuring data and tech are used in ways that serve people. She helps ensure practices operating at the leading edge of digital technology are consistent with principles of responsible\, respectful\, proportionate and fair data use. Sheila is responsible for public policy engagement with regulators\, policy groups\, clients and other key stakeholders globally\, advocating for ethical advertising and marketing practices\, in ways that earn trust. She is an advisor on the development and deployment of Kinesso’s data-driven and digital solutions and services. She is a trusted thought partner\, advisor\, and reputational champion for IPG companies. \n\n\n\n\nWayne Matus\n\n\n\nCo-Founder\, General Counsel & EVP\n\n\n\n\nWayne is General Counsel\, EVP and Co-Founder of SafeGuard Privacy LLC\, a SaaS privacy compliance company. Previously\, from 2012-2018\, Managing Director UBS AG Senior legal officer accountable for the collection\, transfer\, processing\, review and analysis of data for all significant Legal\, Investigations\, Privacy and Compliance matters for the bank globally\, including eDiscovery\, Information Governance\, Data Privacy and Cyber Security. From 2007-2012 he was an Equity Partner and Group Head at Pillsbury Winthrop for the Information Law and Electronic Discovery Practice Group and co-Group Head for the Privacy Law Practice Group.  Each practice group was ranked by Chambers & Partners as among the world’s leading practices and he was singularly recognized by Chambers & Partners as one of the world’s best lawyers in each practice. \n\n\n\n \n\n\n\nPragmatic Futurism Presented By ThinkNW\n\n\n\n\nNilesh Ashra\n\n\n\nFuturist\n\n\n\n\nNilesh Ashra helps brands invent the future using technology. He is the founder of the Wieden+Kennedy Lodge and is the co-host of the Unbalanced podcast – a show about independent work. We cover the tips\, techniques\, and strategies to find more balance in your life through independent work. \n\n\n\n \n\n\n\nThe Future of TV Production Presented by ThinkLA\n\n\n\n\nFrank Sherma\n\n\n\nChairman & CEO\, Academy of Television Arts & Sciences; President\, RadicalMedia\n\n\n\n\n\nKim Lewis\n\n\n\nSVP\, West Coast & Midwest Sales\, BET\n\n\n\n\n \n\n\n\nOur Sponsors
URL:https://lvima.com/events/best-of-the-west-2022/
LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States
CATEGORIES:Educational
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220407T180000
DTEND;TZID=America/Los_Angeles:20220407T203000
DTSTAMP:20260503T075120
CREATED:20220122T195830Z
LAST-MODIFIED:20220322T155106Z
UID:10000056-1649354400-1649363400@lvima.com
SUMMARY:Startup Showdown 2022
DESCRIPTION:Our most popular feature at Digital Planning Day 2021 has been expanded into it’s own stand-alone event!  Local Las Vegas startups compete for valuable marketing prizes! \n\n\n\nOur Event Partner – Startup NV\n\n\n\n\n\n\n\nStartUpNV\, a 501(c)3 nonprofit\, engages new and experienced entrepreneurs from a wide variety of industries and business sectors. As Nevada’s only state-wide business incubator and accelerator\, our programs empower startups to take scalable business ideas from concept\, through a viable product to revenue and finally\, to a scaling and growing business. During this process\, we offer the opportunity to secure capital through our partner funds\, AngelNV and FundNV\, as well as help prepare companies for raising capital from other investors.  Click here to learn more. \n\n\n\n\n\nPrizes\n\n\n\nLet’s talk Prizes! The winner of the competition will receive over $20\,000 in digital marketing services including: \n\n\n\n$5\,000 worth of strategic digital marketing planning and advertising from Lightning Digital. The Lightning Digital team will sit down with you to understand your business goals and develop a plan that will deliver shockingly effective results. Then run the $5\,000 campaign and monitor the results to ensure that your business goals are being met.  \n\n\n\n$5\,000 worth of marketing creative\, strategy or website design support from Hunter Marketing. Our team will help you create a website or campaign that represents your startup’s vision.  Take your business to the next level with strategy and design services from Hunter Marketing. \n\n\n\n$2500 in marketing services from B&E Partners that includes technical tagging support and/or a strategic framework for social media organic content.  \n\n\n\nOffice and accounting services from The Office Squad valued at $7\,750.  The Office Squad is providing their Flight Club membership and Just the Numbers Package for 12 months.  For details about these packages\, click here. \n\n\n\nPrize Sponsor \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nEvent Sponsors\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nStartup Submissions are Closed\n\n\n\nPlease note\, the deadline for submissions was March 11. \n\n\n\nStay tuned for more information!
URL:https://lvima.com/events/startup-showdown-2022/
LOCATION:Art Houz Theaters\, 814 S. Third Street\, Las Vegas\, NV\, 89101\, United States
CATEGORIES:Educational,Mixer
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211110T120000
DTEND;TZID=America/Los_Angeles:20211110T130000
DTSTAMP:20260503T075120
CREATED:20210208T171306Z
LAST-MODIFIED:20211109T191614Z
UID:10000005-1636545600-1636549200@lvima.com
SUMMARY:Veterans Marketing
DESCRIPTION:Limit 1 RSVP per customer.   \n\n\n\nIn honor of Veterans Day\, we turn our focus to marketing to Military Affinity Audiences.  This can be both an act of service and an opportunity to connect with a powerful community with strong communal ties.   \n\n\n\nWith over 20M active duty service members and veterans in the US\, the military is a powerful shopping force you cannot afford to ignore.  If you are launching a military marketing program for the first time or optimizing your existing program\,They hold an average income 13% higher than the national median household income\, and they focus on online spending because of mobility and relocation.” \n\n\n\nOur panels and keynote will unlock the tactics and best practices that allow marketers to serve and to connect with this important community. \n\n\n\nKeynote and Moderator\n\n\n\nJean Rosaurer’s keynote will be about identifying and engaging Military Affinity Audiences. \n\n\n\n\nJean Rosauer \n\n\n\nCMO of ID.me \n\n\n\n\nPanel 1 – Veterans on Military Consumer Engagement\n\n\n\nThis consumer panel features military veterans discussing how they engage as a part of the Affinity Audience\, and who they feel is doing it right. \n\n\n\nPanelists\n\n\n\n\nGriffin Tendler \n\n\n\nSenior Marketing Manager\, Tao Group Las Vegas \n\n\n\n\n\nRandall Thompson \n\n\n\nMarketing Coordinator\, Ambient Edge \n\n\n\n\nPanel 2 – Marketers on Engaging the Military Affinity Audience\n\n\n\nMarketers panel with marketing professionals with experience working with the Military Affinity Audience\, discussing what tactics they see working\, then delivering key takeaways that are applicable to any business or Affinity Audience. \n\n\n\nModerator\n\n\n\n\nJustin Cohen \n\n\n\nSVP of REQ \n\n\n\n\nPanelists\n\n\n\n\nMonica Fullerton \n\n\n\nCEO of Spouse-ly \n\n\n\n\n\nTiffany Crockett \n\n\n\nVice President\, Client Service at REQ \n\n\n\n\n\nChad Brown \n\n\n\nChad Brown\, VP of Marketing\, JC Hospitality
URL:https://lvima.com/events/veterans-marketing/
LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States
CATEGORIES:Educational
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210727T120000
DTEND;TZID=America/Los_Angeles:20210729T130000
DTSTAMP:20260503T075120
CREATED:20210207T230234Z
LAST-MODIFIED:20210728T165734Z
UID:10000024-1627387200-1627563600@lvima.com
SUMMARY:2021 Digital Technology & Planning Day
DESCRIPTION:Get Ready for a Week Filled with Knowledge & Innovation\n\n\n\nDTPD Content is Virtual\, Cocktails IN PERSON!Are you ready?! We are! We have 3-days of awesome content and knowledge for you to consume in 1-hour bites. \n\n\n\nOn Tuesday\, July 27\, Wednesday\, July 28 and Thursday\, July 29\, we want to spend our virtual lunch hour with YOU.  \n\n\n\nEach day\, from 12pm – 1pm\, our DTPD Sponsors – Quantcast\, REQ\, Causal IQ\, Simpli.fi\, Sojern\, Tremor Video\, Undertone\, Viant and Zeta – will be dropping knowledge via Zoom. \n\n\n\nIn addition\, we’ve partnered with Startup NV to bring you a Pitch Competition featuring innovative\, local startups. We know our tech scene is HOT (like literally\, 110 degrees hot)\, now see them bring the heat and compete for the ultimate prize – $7k in advertising support from LVRJ and Hunter Marketing Group. \n\n\n\nIn true LVIMA\, we have MANY fun surprises up our sleeves.  A celebrity appearance? Swag Bags? Crazy awesome prizes? Well… you only get to find out if you RSVP! \n\n\n\nTHEN\, because we miss your faces\, we’ll be having IN PERSON Cocktails (thanks to REQ!) from 6pm – 8pm on Thursday\, July 29. We’re working to make this gathering fun and safe. More details coming soon. RSVPs for the Cocktail Hour are be separate and are open here. \n\n\n\n\n\n\n\nThe 2021 Startup Showdown!\n\n\n\n\n\n\n\nIn addition\, Startup NV and LVIMA are partnering to bring you the 2021 Startup Showdown where you’ll get to hear pitches from three local\, entrepreneurial businesses.  You’ll have the chance to vote for your favorite pitch with the winner being announced at the end of the event. The winner will receive a prize package including: a $2000 web design/enhancement package from Hunter Marketing AND a strategic marketing consultation and $5\,000 budget towards a customized marketing plan through Lightning Digital.  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOur Sponsors & Speakers\n\n\n\n\n\n\n\n\nSomer Simpson\n\n\n\nVP of Product – Quantcast\n\n\n\nReversing the Great Divide: Empowering Diverse Voices in Media \n\n\n\n\n\n\n\n\n\nJenny Jones\n\n\n\nAccount Executive – Viant\n\n\n\nIdentity 2021: Why Household-Level Targeting & Measurement Will Help Marketers Succeed in a Cookieless World \n\n\n\n\n\n\n\n\n\nChristy Jobman \n\n\n\nMarketing Manager – Sojern\n\n\n\nThe Cookieless Future\, What Does it Mean for You Now?  \n\n\n\n\nChristy is Sojern’s Marketing Manager for US\, Canada\, & LATAM. She loves all things communications\, segment marketing\, launching strategic partnerships\, managing webinars\, and curating content. She is a key stakeholder in Sojern’s efforts in preparing our customers for the transition away from 3rd party cookies and helps Sojern to empower travel marketers to move travelers from dream to destination. \n\n\n\n\n\n\n\n\nCrystal Keath\n\n\n\nThe Klarity Coach\n\n\n\nAchieving Clarity and Flow through Breath Work \n\n\n\n\n\n\n\n\n\nNick Peroni\n\n\n\nVP Sales – Zeta Global\n\n\n\nThe Single View of the Omnichannel Customer \n\n\n\n\n\n\n\n\n\nWill Gafney\n\n\n\nProduct Manager – Simpli.fi\n\n\n\nUnderstanding\, Navigating and Finding Value in a Changing Digital Identity Landscape \n\n\n\n\n\n\n\n\n\nLauren Burns\n\n\n\nAccount Executive – Tremor\n\n\n\nCTV Beyond the Modern Living Room \n\n\n\n\n\n\n\n\n\nTodd Cohen\n\n\n\nVP of DTV Sales – Undertone\n\n\n\nHigh Impact CTV to Improve Effective Reach \n\n\n\n\n\n\n\n\n\nJustin Cohen\n\n\n\nEVP – REQ\n\n\n\nLeveraging Martech to Bring It All Together \n\n\n\n\n\n\n\n\nMany Thanks Our Cocktail Sponsor:
URL:https://lvima.com/events/2021-digital-technology-planning-day/
CATEGORIES:Educational,Mixer
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/02/DTPD-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210512T120000
DTEND;TZID=America/Los_Angeles:20210512T140000
DTSTAMP:20260503T075120
CREATED:20210203T173736Z
LAST-MODIFIED:20210506T163157Z
UID:10000022-1620820800-1620828000@lvima.com
SUMMARY:Best of West Event
DESCRIPTION:Marketing Fast Forward: Untangling 2021\n\n\n\nIn summer 2020\, the West Coast’s most prominent marketing organizations came together to discuss how brands\, agencies\, technology\, and talent began navigating a sea of uncertainty. The conversations were candid. The ideas on how to succeed were bold.  \n\n\n\nAlmost a year later\, we’ve all experienced and learned more than we could have imagined—and it remains a chaotic web. But what’s next? What’s even “normal” now? And how do we move forward? \n\n\n\nLVIMA\, ThinkLA\, sfBIG\, and ThinkNW pick up the conversation to host four 20-minute sessions discussing the recent past\, present\, and an actionable\, fruitful future in the following topics: \n\n\n\nEntertainment\, Sports and eSportsPrivacyPurposeTravel and Tourism\n\n\n\nOur Keynote\n\n\n\n\nDietmar Dahmen \n\n\n\nDietmar is one of Europe’s top speakers\, motivators and trainers on cutting edge advertising\, branding\, change and future success in a rapidly changing environment. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\nTopics and Speakers\n\n\n\nSports & Tourism\n\n\n\nPandemic Innovations & What’s Next: Having your “first season” in the midst of a pandemic was something no marketer had ever experienced. Learn how The Las Vegas Raiders and Virgin Hotels navigated the experience\, marketing innovations they developed and what’s next. \n\n\n\n\nBrandon Doll \n\n\n\nSr. Vice President of Strategy & Business Development for the Raiders \n\n\n\nSpeaking About Sports & Tourism \n\n\n\n\n\nChad Brown \n\n\n\nVP of Marketing at JC Hospitality \n\n\n\nSpeaking About Sports & Tourism \n\n\n\n\nBrand Purpose\n\n\n\n\nKevin Carroll \n\n\n\nFounder\, Author\, Speaker\, Performance Coach at Katalyst \n\n\n\nSpeaking About Brand Purpose \n\n\n\n\n\nNatalie Bowman \n\n\n\nManaging Director\, Marketing and Advertising at Alaska Airlines \n\n\n\nSpeaking About Brand Purpose \n\n\n\n\nPrivacy\n\n\n\n\nCurtis Martin \n\n\n\nChief Brand and Innovation Officer at Visa \n\n\n\nSpeaking About Privacy \n\n\n\n\n\nMiles Fisher \n\n\n\nHead of Ad Sales & Strategy\, at T-Mobile \n\n\n\nSpeaking About Privacy \n\n\n\n\nEntertainment and Audio\n\n\n\n\nStuart McLean \n\n\n\nCEO Fast Studios \n\n\n\nSpeaking About Entertainment and Audio \n\n\n\n\n\nAlessandro Uzielli \n\n\n\nHead of Global Brand Entertainment\, Ford Motor Company \n\n\n\nSpeaking About Entertainment and Audio \n\n\n\n\nOur Sponsors
URL:https://lvima.com/events/best-of-west-event/
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/02/BOTW_2021-02.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210414T120000
DTEND;TZID=America/Los_Angeles:20210414T130000
DTSTAMP:20260503T075120
CREATED:20210319T194648Z
LAST-MODIFIED:20210331T160720Z
UID:10000059-1618401600-1618405200@lvima.com
SUMMARY:Coffee and Content With Quantcast
DESCRIPTION:Our Speaker\n\n\n\n\nIngrid Burton \n\n\n\nChief Marketing Officer \n\n\n\nQuantcast \n\n\n\n\nOur Topic\n\n\n\nArtificial Intelligence (AI) can often appear overwhelming\, but it is the key to driving marketing effectiveness in today’s digital world. Having led the marketing function for various global organizations focused on Big Data\, analytics\, AI\, and machine learning technologies\, Ingrid is a huge proponent of what AI can do.  \n\n\n\nAs marketers\, we’ve got more data than ever available to us. Data is retrievable from virtually every source of marketing that we do\, from real-time customer engagement to interactions on our websites. So the question is: how do we get more intelligence and use it to drive actions that deliver results?
URL:https://lvima.com/events/coffee-and-content-with-quantcast/
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/03/LVIMA-Food-Thought-With-Quantcast.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210310T120000
DTEND;TZID=America/Los_Angeles:20210310T130000
DTSTAMP:20260503T075120
CREATED:20210203T172449Z
LAST-MODIFIED:20210305T010228Z
UID:10000021-1615377600-1615381200@lvima.com
SUMMARY:Marketers Speak Out
DESCRIPTION:As marketers\, we have the ability to change the perspective of millions with thirty-seconds of work. The brands and agencies we work with wield the most powerful megaphones in the world. \n\n\n\nLast year\, we took a stand and used our voices to support Black Lives Matter. We lifted up leaders in our organizations that broke the stereotypes. And\, we extended our storytelling to eradicate racism\, support local businesses and make sure everyone in our community had the facts on Covid. \n\n\n\nAs we approach the one-year anniversary\, have our efforts at diversity and inclusion changed for good in Las Vegas? Join us as local brand and agency marketers talk about what the movement meant to their companies and how their efforts in 2021 will be changed because of it. \n\n\n\n \n\n\n\nOur Moderator\n\n\n\n\nRenee Summerour\n\n\n\nVideo Anchor/Multimedia Journalist/Producer \n\n\n\n\nRenee Summerour has worked in radio stations and newsrooms across the Pacific Southwest for the last ten years. Born in Trenton\, New Jersey she moved to San Diego at the age of five where she developed her passion for helping others and informing her community. Before moving to Las Vegas\, Renee was a multimedia journalist\, anchor and producer at KWKT in Waco\, Texas and KYMA Yuma\, Ariz. She also filled just about every role in the broadcasting field while living in San Diego. Renee provides in-depth stories\, interviews and breaking news coverage on all RJ digital media platforms. \n\n\n\nMeet Our Speakers\n\n\n\n\nJANNET KONZELMANCo-Chair PRIDE\, VeteransIGT\n\n\n\n\n\nSOLÉIL McCANTSSEM SpecialistCaesars Entertainment\n\n\n\n\n\nSHA’MELL HENRYAssistant Content Publishing Strategist & Employee Board MemberR&R Partners\n\n\n\n\nSha’Mell sits on the content publishing and media team and has enjoyed her two-year tenure at R&R Partners. She works on a variety of social and paid media accounts\, helps lead the new ERG program\, sits on the R&R Foundation e-board\, and is an active member in ouRRvoice. In her sparse free time\, she’s fiercely advocating for kids in the foster care system through the CASA volunteer program or binge-watching Law & Order SVU with her husband\, Chris\, while Millie and Solomon (the pups) chase each other! Her favorite part of the job is collaborating with her brilliant co-workers and seeing the fruits of their labor come \n\n\n\n\nAnna Johnson\n\n\n\nHead of DEI & People Programs\n\n\n\nQuantcast
URL:https://lvima.com/events/marketers-speak-out/
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/02/Marketers-speak-out.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210303T120000
DTEND;TZID=America/Los_Angeles:20210303T130000
DTSTAMP:20260503T075120
CREATED:20210203T171450Z
LAST-MODIFIED:20210203T172513Z
UID:10000020-1614772800-1614776400@lvima.com
SUMMARY:Jr Member & Volunteer Ask Members Anything
DESCRIPTION:Stay Tuned for More Info!
URL:https://lvima.com/events/jr-member-volunteer-ask-members-anything/
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2021/02/Jr-Member-Volunteer-Ask-Members-Anything.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201007T120000
DTEND;TZID=America/Los_Angeles:20201007T130000
DTSTAMP:20260503T075120
CREATED:20200908T201434Z
LAST-MODIFIED:20210203T172518Z
UID:10000004-1602072000-1602075600@lvima.com
SUMMARY:The Magic of Brand Storytelling
DESCRIPTION:The Magic of Brand Storytelling – 10/7 12:00 p.m. – 1:00 p.m.\n\n\n\nCo-Hosted by REQ \n\n\n\nIf you thought brand storytelling ended with the last episode of Mad Women of REQ\, you were misinformed. Get ready for the next installment where REQ will more about the process of determining a strong brand strategy\, developing engaging creative and launching a targeted social campaign.  \n\n\n\nWhere: Based on YOUR feedback\, we are still Zoom\, Zoom\, Zoom’ing away! “See” you online. \n\n\n\nHappy Hour – Improv & Alcohol FTW!  – 10/8 4:00 p.m. – 5:00 p.m.\n\n\n\nCo-Hosted by REQ \n\n\n\nReady for a little virtual activity? We’re teaming up with REQ to bring you Improv Coaches\, from Comedy Sportz\, a local Improv troupe. In 20 minutes\, you’ll learn a few FUN Improv games that will also secretly help you take your meetings and presentation skills to the next level! Trust us\, we’ve done it and it works! Of course\, no LVIMA event is complete without alcohol\, so you’ll also be receiving a Happy Hour Party Kit filled with drinks\, prizes and fun. \n\n\n\nHappy Hour Party Kit Pick-ups\n\n\n\nPick Up in Summerlin: Oct 7 from 5:30 p.m. – 6:30 p.m.Pick Up in Henderson: Oct 7:  7:00 p.m. – 8:00 p.m.\n\n\n\nOur Speakers\n\n\n\n\nJustin Cohen \n\n\n\nEVP\, REQ\n\n\n\n\n\nKenny Rufino \n\n\n\nEVP/Creative Director\, REQ\n\n\n\n\n\nSteven Kostant \n\n\n\nSenior Brand Strategist\n\n\n\n\n\nKelsey Powell \n\n\n\nDirector\, Paid Social\n\n\n\n\n\nBaily Gray \n\n\n\nDirector of Social and Content
URL:https://lvima.com/events/the-magic-of-brand-storytelling/
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/09/Banter-Beers-Mixer.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200728T120000
DTEND;TZID=America/Los_Angeles:20200730T130000
DTSTAMP:20260503T075120
CREATED:20200205T052214Z
LAST-MODIFIED:20200723T225808Z
UID:10000030-1595937600-1596114000@lvima.com
SUMMARY:2020 Digital Technology and Planning Day(s)
DESCRIPTION:WHERE: We’ll be Zooming from the comfort of our couches\, kitchens or WFH desks. Grab some lunch and settle in for 60 minutes of awesome conversation with top marketing minds. \nWHAT:Are you ready?! We are! In partnership with the “Lucky 7\,” we have 3-days of awesome content and knowledge for you to consume in 1-hour bites. \nTuesday through Thursday\, we want to spend our virtual lunch hour with YOU. Each day\, from 12pm – 1pm\, our DTPD Sponsors – Quantcast\, Causal IQ\, GumGum\, REQ\, Undertone\, Simpli.fi and Zeta – will be dropping knowledge via Zoom. \nIn true LVIMA\, we have MANY fun surprises up our sleeves. Will Rishad be back? A celebrity appearance? Swag Bags? Crazy awesome prizes? Well… you only get to find out if you RSVP! \nTHEN\, because we miss your faces\, we’ll be having Virtual Cocktails (thanks to Digiliant!) on Thursday\, July 30. \nThis Year\, We Will Have 3 Virtual Events and A Virtual Happy Hour\n\nJuly 28: 12pm – 1pm – Virtual Session\nJuly 29: 12pm – 1pm – Virtual Session\nJuly 30: 12pm – 1pm – Virtual Session\nJuly 30: 5pm – 6pm – Virtual Cocktail Hour\n\nWe’re ready. Are you?  RSVP TODAY \nOur Annual Sponsors\n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\nOur Event Sponsors\n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\nOur Cocktail Sponsor\n \n  \n  \n\n\n \n\n\n\nOur Speakers and Topics – TUESDAY\n\n\n\nQuantcast\n\n\n\n\nBrooke Bengier\n\n\n\nHead of Product Specialists – Quantcast \n\n\n\nCovid & The Consumer: 125 Days of Real-Time U.S. Behavior Changes \n\n\n\n\nJoin Brooke Bengier\, Head of Product Specialists at Quantcast\, as she discusses how the coronavirus pandemic has dramatically overturned previously held truths about consumer behavior and purchasing habits for a wide range of industries. She will explore Quantcast insights on the first 125 days of the pandemic\, diving into the changing consumer mindset week by week\, unlocking the power of audience insights to inform smart marketing strategies. \n\n\n\nCausal IQ\n\n\n\n\nBrett Peterson \n\n\n\nSenior Sales Director – Causal IQ \n\n\n\nThe Crumbling Cookie: Preparing for a Cookie-less Future \n\n\n\n\n\nShana Atwood \n\n\n\nDirector of Strategic Planning at Causal IQ    \n\n\n\nThe Crumbling Cookie: Preparing for a Cookie-less Future \n\n\n\n\nOur Speakers and Topics – WEDNESDAY\n\n\n\nOur Keynote Speaker\n\n\n\n\nJay Guilford\n\n\n\nMeeting the Moment: Three Strategies You Can Immediately Apply to Increase Engagement and Productivity at Work \n\n\n\n\nWith disruption in the way businesses operate and dramatic shifts in global economies\, today’s teams need resiliency strategies now more than ever.  In this talk\, we will uncover behaviors you can immediately apply to weather current storms.  Beyond merely surviving the gale\, these strategies help you harness the power of these turbulent winds in ways that bolster personal fortitude while enhancing company culture\, productivity and engagement. \n\n\n\nJay’s Bio \n\n\n\nJay once worked with a bunch of clowns.  Literally.  A few years ago\, Jay ran away with Cirque du Soleil.  At Cirque\, Jay led the design of Cirque’s corporate training and team building sessions.  Currently\, Jay is President and Founder of CoWorks Leadership Strategists.  At CoWorks\, Jay offers training on diversity and cultural sensitivity.  Jay and team host a series of workshops to help leaders issue better feedback\, manage conflict and increase resilience. \n\n\n\nJay has had the good great fortune of working with several top-performing companies including Google\, Uber\, The Empire State Building R&R Partners\, Mastercard\, NHL\, Club Med Punta Cana\, Kmart Australia\, and SAB Miller Brewery Latin America. \n\n\n\nJay’s goal is to improve the way managers lead and team members interact.  His mission is to build a world where work is not just a means to an end\, but a source of inspiration\, transformation\, and interpersonal growth.  For more information\, Jay’s website is www.coworkslead.com \n\n\n\nUndertone\n\n\n\n\nLaura Salant \n\n\n\nManaging Director & Chief Storyteller\, Insights Consultancy\, Undertone \n\n\n\nActivating Right Brain Connections \n\n\n\n\nZeta Global\n\n\n\n\nLauren Reynolds\n\n\n\nDirector\, Strategic Sales – Zeta Global \n\n\n\nPeople Based Marketing in a Cookie-less World \n\n\n\n\n\nRon Sadi\n\n\n\nVice President\, Data Cloud – Zeta Global \n\n\n\nPeople Based Marketing in a Cookie-less World \n\n\n\n\nOur Speakers and Topics – THURSDAY\n\n\n\nGumGum\n\n\n\n\n Ben Plomion \n\n\n\nChief Growth Officer of GumGum \n\n\n\nBetter Suitable than Sorry: Why brand safety is failing and what you can do about it \n\n\n\n\nSimpli.fi\n\n\n\n\nDavid McBee \n\n\n\nDirector of Training – Simpli.fi \n\n\n\nAddressable Targeting. Freshness & Flexibility Matter \n\n\n\n\nREQ\n\n\n\n\nJustin Cohen\n\n\n\nExecutive Vice President – REQ \n\n\n\nBrand Storytelling \n\n\n\n\n\nCortney Clardy\n\n\n\nAccount Director at REQ \n\n\n\nBrand Storytelling
URL:https://lvima.com/events/2020-digital-technology-and-planning-day/
LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/02/dtpd-2020.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200708T120000
DTEND;TZID=America/Los_Angeles:20200708T133000
DTSTAMP:20260503T075120
CREATED:20200618T192709Z
LAST-MODIFIED:20200708T173747Z
UID:10000007-1594209600-1594215000@lvima.com
SUMMARY:Best of the West Virtual Event
DESCRIPTION:Marketers Come Together to Discuss Opportunities for Change\nDigital marketing organizations of the West – LVIMA\, sfBIG\, ThinkLA\, AZIMA\, Seattle Interactive and One Club San Diego are coming together to host the largest (virtual) gathering of its kind. \nJoin us as top brands and agencies from Entertainment\, Gaming\, Finance\, Tech\, and more share how they’re working with partners to create smart\, sensitive marketing in extraordinary times. \nThis event isn’t simply about “marketing in chaos”; it’s about stories and examples of how\, as marketers\, our organizations need to be forces of change and hope. This is marketing at its best. Yet we know we can be even better. We can do more. \nJoin the conversation and learn how we can all move forward and be better together. We need your influential voice to help us create a rallying message of hope and progress. \nRSVP TODAY \nOrganizations\nThis event is a joint venture by: \n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n		\n \nOur Host\n \nDoug Zanger\nSenior Editor\nAdWeek\nAZIMA Speakers\n\n\n\n \nJena Coolidge McGovern\nSenior Vice President\, Marketing & Communications at Arizona Commerce Authority \nAZIMA President \n\n\n\n\n\n \nStephen Heitz\nChief Innovation Officer\, LAVIDGE \nAZIMA Treasurer \n\n\n\n\nLVIMA Speakers\n\n\n\n \nArlene Wszalek \nVice President\, Client Solutions at Allied Global Marketing \nLVIMA Advisory Board \n\n\n\n\n \nJeff De Korte \nVP E-Commerce & Digital Marketing at Caesars Entertainment \n\n\n\n\nSFBig Speakers\n\n\n\n \nBen Stuart\nCMO\, Bank of the West \n  \n\n\n\n\n\n \nMike Parker\nGlobal CEO\, iCrossing \n\n\n\n\nSIMM\n\n\n\n \nKathy Dillon \nPresident\, West Region \nSpark Foundry \n\n\n\n\nThinkLA\n\n\n\n \nDavid Angelo \nFounder\, Chairman \nDavid&Goliath
URL:https://lvima.com/events/best-of-the-west-virtual-event/
LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/06/Best-of-the-West.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200603T120000
DTEND;TZID=America/Los_Angeles:20200603T130000
DTSTAMP:20260503T075120
CREATED:20200528T000403Z
LAST-MODIFIED:20200528T154039Z
UID:10000002-1591185600-1591189200@lvima.com
SUMMARY:CMO Roundtable: A Sports Marketing Conversation with Heidi & Brian
DESCRIPTION:Our Topic\nYou loved Brian Killingsworth\, CMO of the Vegas Golden Knights\, at last year’s DTPD so much that we’re bringing him back! This time\, he’s joined by one bada$$ CMO\, Heidi Pearson Browning! As the CMO of the National Hockey League\, Heidi has been recognized as one of Billboard’s 50 Most Powerful Women in Music and inducted into the sfBIG Advertising Hall of Fame\, she’s also given a TED Talk on Harnessing Your Positivity Quotient and has been on Industry Boards including Ad Council\, AAF-Vice Chair West Coast\, and Digital Ascendants. \nWhat does the future of sports marketing look like?  Sports usually brings us all together but today\, we can’t be all together.  How are CMOs planning for a world that resists planning? Heidi and Brian will talk all things Sports Marketing – from how they’re currently planning\, to shifting fan behaviors to content strategies to client relationships and more. \nThis is one can’t miss virtual event! \nOur Venue\nYour office\, your bedroom\, your living room\, the backyard or the kitchen.  Yup\, we are still virtual and loving it! \nOur Panelists\n \nBrian Killingsworth \nChief Marketing Officer \nVegas Golden Knights \n \nHeidi Browning Pearson \nEVP and Chief Marketing Officer \nNational Hockey League \n 
URL:https://lvima.com/events/cmo-roundtable-a-sports-marketing-conversation-with-heidi-brian/
LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/05/June-2020-Event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200520T120000
DTEND;TZID=America/Los_Angeles:20200520T130000
DTSTAMP:20260503T075120
CREATED:20200205T051124Z
LAST-MODIFIED:20200513T181546Z
UID:10000029-1589976000-1589979600@lvima.com
SUMMARY:Staying Human in the Age of Data
DESCRIPTION:A Fireside Chat with Rishad Tobaccowala & Skyler Beresini\nOur digital fire is roaring as we host a fireside chat with industry legend\, Rishad Tobaccowala. Joined by Skyler Beresini from Quantcast\, this is a conversation to inspire\, one that resonates with both CMOs and interns. With leaders and revolutionaries. You’ll hear about Turds (yep\, we said it!)\, Soul\, Data\, Magic and what it is to create a successful career and life. We’ll discuss the importance of investing in not only the data\, but also the art and soul of your business. Staying Human in the Age of Data is “a book about cool data that does not forget warm humanity.” \nCo-Host & Event Sponsor – Quantcast\nQuantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter\, faster and more relevant. \nSince 2006\, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud\, our suite of audience insights\, targeting and measurement solutions designed to understand\, influence\, convert and measure the consumer journey. Marketers\, agencies\, consultancies\, and publishers use the Quantcast Intelligence Cloud to discover new customers\, drive incremental growth and deliver business outcomes.  Learn More Here. \nAbout Rishad\nRishad Tobaccowala is a Senior Advisor to the Publicis Groupe where he has spent his entire 37 career\, most recently serving as the Chief Growth Officer and Chief Strategist of the Groupe. Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. He is in the Ad Age Interactive Hall of Fame and has received a lifetime achievement silver medal award from the Chicago Ad Federation \nRishad is also the author of “Restoring the Soul of Business: Staying Human in The Age of Data” which helps people think\, feel and see differently about how to grow their companies\, their teams and themselves to remain relevant in transformational times. \nRishad is also the Chairman of The Tobaccowala Foundation which helps 10\,000 people in India gain better healthcare and education. \nRishad has a BS in Mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago. \nLearn More Here \nBonus Zoom Happy Hour Reservation!\nEveryone who RSVPs for this webinar is also automatically invited to our super-exclusive\, happy hour event on May 13 at 4pm!  Join us and stay connected…virtually!
URL:https://lvima.com/events/staying-human-in-the-age-of-data/
LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/02/May-2020-Event-Final.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200428T160000
DTEND;TZID=America/Los_Angeles:20200428T173000
DTSTAMP:20260503T075120
CREATED:20200426T193533Z
LAST-MODIFIED:20200428T181248Z
UID:10000032-1588089600-1588095000@lvima.com
SUMMARY:LVIMA Virtual Event Series with GumGum
DESCRIPTION:Share The Joy of Virtual Togetherness!\nLet’s get together and stay connected.  We’ll have group discussions and some breakout sessions – what are you doing to rock it during these strange times? \nWe’ll also feature a few members with special talents.  Do you have the perfect cocktail recipe?  Are your S’mores the best S’mores ever?  Do you want to regale us with song?  We need to know!  We’ll select a few featured members to share their talents. \nOur Sponsor – GumGum\nGumGum is an artificial intelligence company with a focus on computer vision. GumGum’s mission is to unlock the value of visual content produced daily across diverse data sets. With its proprietary technology\, GumGum teaches  machines to see in order to solve hard problems. Since 2008\, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports\, with more to come. \nFor more on GumGum\, click here. \nFeaturing the Whaddya Got Cocktail\nDedicated to the special ingredients that we’ve accumulated. \nRecipe\n\n1.5 oz of that flavored vodka that sounded good but was a little disappointing OR that gin you still have\n1 oz of Campari or Contreau or Amaretto or Kahlua\n.5 oz of Grenadine or Lime Juice or Sweet Vermouth\nSoda water or tonic or seltzer (does anyone know the difference between these???)\n1 wedge of that shaky Lemon that’s left over\n\nDirections\nLook in the back of your fridge on that shelf you haven’t seen since that one Game of Thrones party.  Gather available ingredients.  Do martini olives go bad? \nFill shaker with Whaddya Got\, add 1 cup ice.  Shake and say a brief prayer. \nServe in a highball glass\, or up\, or in a martini glass or just put a straw in the shaker. \nProceed with caution.
URL:https://lvima.com/events/lvima-virtual-event-series-with-gumgum/
LOCATION:LVIMA Virtual Tavern\, In Yo House\, Las Vegas & Henderson\, NV\, It's Complicated\, United States
CATEGORIES:Educational,Mixer
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/04/LVIMA-Virtual-Event-Series-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200423T120000
DTEND;TZID=America/Los_Angeles:20200423T140000
DTSTAMP:20260503T075120
CREATED:20200205T050916Z
LAST-MODIFIED:20200423T161252Z
UID:10000028-1587643200-1587650400@lvima.com
SUMMARY:Apart But Together - Stay Educated\, Entertained & Connected
DESCRIPTION:Attendees!  Any Trouble Accessing the Webinar Contact us at membership@lvima.com\nApart But Together – Stay Educated\, Entertained & Connected\nSpice up your lunch break with new industry insights! Join us as we host a session  with GumGum CEO\, Phil Schraeder\, to discuss the California Consumer Privacy Act (CCPA) and how it’s shaking up the marketing industry! Ready or not\, CCPA is here\, expanding the rights consumers have to how their data is used\, shared and stored. Ultimately\, this affects ALL brands that want to reach the right audiences and enhance user experiences. So what does this mean for brands? Phil will share some essential tips and tricks to make your business more “privacy forward.” He will also be joined by a special guest presenter\, TJ Albert\, the Director of Global Compliance and Legal Affairs at GumGum\, who will shine light on how CCPA affects  marketers from a legal standpoint. \nTake this chance to get dressed up and attend our first virtual LVIMA event! We will bring the spirit of LVIMA fellowship to a computer (very) near you! And we won’t ask what’s in that cup you’re drinking – we already know! \nOur Sponsor – GumGum\nGumGum is an artificial intelligence company with a focus on computer vision. GumGum’s mission is to unlock the value of visual content produced daily across diverse data sets. With its proprietary technology\, GumGum teaches  machines to see in order to solve hard problems. Since 2008\, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports\, with more to come. \nFor more on GumGum\, click here. \nOur Speakers\nAbout Phil\nPhil Schraeder is a seasoned media industry executive and recognized thought leader on the subjects of digital advertising and programmatic technologies. As Chief Executive Officer\, Schraeder is responsible for GumGum’s success in revolutionizing the digital media and sports marketing industries. He is a regular contributor to Adweek\, AdExchanger and Fortune\, and a 2017 Los Angeles Business Journal’s CFO of the Year award honoree. Schraeder\, who joined GumGum in 2011\, served previously as the company’s President\, Chief Operating Officer and Chief Financial Officer. In those roles\, he developed the management\, revenue\, planning\, accounting\, controls and human resources infrastructures that fomented the company’s rapid expansion and growth.  Schraeder is an advocate for LGBTQ Equality and lives by the mantra\, “Don’t spend time with anyone or anywhere you can’t be your authentic self.” \nAbout TJ\nTJ Albert is the backbone of GumGum’s Global Compliance and Legal Affairs department. As a Global Compliance Officer\, TJ ensures that GumGum complies with state\, federal and international laws in all lines of business. TJ is committed to protecting the confidentiality\, integrity and availability of GumGum’s assets and those of its clients. Her hard work keeps clients safe from legal mishaps\, keeping their campaigns aligned with ever-shifting  global privacy standards. \nOur Location – Your Living Room.  Or Your Kitchen.\nWe don’t have location photos but hope you will find a comfortable spot to join us!
URL:https://lvima.com/events/apart-but-together-stay-educated-entertained-connected/
LOCATION:A Virtual Event\, Address Unknown\, Las Vegas and Henderson\, NV\, 89109\, United States
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2020/02/Apart-But-Together.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191017T170000
DTEND;TZID=America/Los_Angeles:20191017T200000
DTSTAMP:20260503T075120
CREATED:20190124T054850Z
LAST-MODIFIED:20191017T232010Z
UID:10000009-1571331600-1571342400@lvima.com
SUMMARY:Content & Cocktails & Hockey\, Oh My
DESCRIPTION:Hockey is Back!\nHockey is back in session and so are we!\n\nThis October event is based on your feedback for MORE night events and MORE content. Join us for an interactive night of digital knowledge drops before the puck drops – Knights vs. (Ottawa) Senators. We know you’re already planning to wear some VGK gear to work\, so come dressed as you are. Face paint is 100% acceptable.\n\nPWKY Tavern on Flamingo is the perfect place to learn\, mingle and watch some hockey. Not into hockey (GASP!)\, don’t fret\, PKWY has plenty of games like Giant Jenga\, Giant Chess\, pool and Cornhole along with a 250+ beer menu\, which all adds up to FUN.\nOur Sponsor – Digilant\n\nDigilant is a programmatic buying company\, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy\, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning with and training them on the right set of programmatic platforms and technologies. \nVisit their site to learn more here. \n\nOur Location – PKWY Tavern on Flamingo Road
URL:https://lvima.com/events/content-cocktails-hockey-oh-my/
LOCATION:PKWY Tavern\, 9820 W Flamingo Road\, Las Vegas\, NV\, NV\, 89147\, United States
CATEGORIES:Educational,Mixer
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/01/LVIMA-October-Content-Cocktails-Hockey-oh-my2.png
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190801T130000
DTEND;TZID=America/Los_Angeles:20190801T180000
DTSTAMP:20260503T075120
CREATED:20190124T051353Z
LAST-MODIFIED:20210713T133859Z
UID:10000039-1564664400-1564682400@lvima.com
SUMMARY:2019 Digital Technology & Planning Day
DESCRIPTION:DTPD – The Can’t-Miss Event of the Summer\nWhat: We’re bringing 8 innovative partners to share their knowledge + a rockin’ cocktail party after!\n\nEvery year we bring together brands and agencies to understand more about the newest marketing technologies and innovations that will make an impact on your Q4 and 2019 budgets. Get ready to be a ROCKSTAR with your boss!\n\nWe’ve hand-selected 8 partners to impart alllllllll their knowledge (preferably in costume) in 10 fun-filled minutes. In addition\, we’ve added 2 Fireside Chats with Senior-level experts and CMOs in our industry to get the intimate details around their marketing strategies. Stay tuned as we announce our speakers!\n\nWhen the content wraps up\, Digilant is helping us to unwind with cocktails and finger foods.\nThe Day…\n\n 	Doors Open at 1:30\n 	Our Program 2:00-5:00\n 	Our Mixer:  5:00-7:00\n\nPresenting Sponsors\n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n		\n\nCocktail Sponsors\n\n\nDigilant is a programmatic buying company\, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy\, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning with and training them on the right set of programmatic platforms and technologies.\n\nVisit their site to learn more here.\n\nTREMOR VIDEO is the leading programmatic video platform built for storytelling\, matching advertisers with their desired audiences—wherever they may be. Through custom video experiences delivered across all screens including mobile\, tablet\, and Connected TV\, we help advertisers create meaningful\, personalized moments with their prospective customers and provide insights that enable brands to know their audiences better. Video is at the core of everything we do. Building on 10 years of proven expertise and innovation in video\, Tremor Video DSP is mapping the future of digital video through strategic\, specialized partnerships with industry leaders that curate custom\, exclusive audiences across both data and video supply. Tremor Video is a Taptica Company.\nOur Venue – The Hard Rock Cafe\nWe are so pleased to return to the Hard Rock Cafe on Las Vegas Boulevard.  This will be the third year the Hard Rock has been the home of Digital Technology and Planning Day!\n\n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\nOur Keynote Speaker\n\nBrian Killingsworth\nChief Marketing Officer\nVegas Golden Knights\n\nOur Speakers\nWatch this space for information about our speakers!\n\n\n		\n		\n			\n				\n			\n				\n				Phil Cara – Chief Revenue Officer\, Eyeview\n				\n			\n				\n			\n				\n				Farid Fordham – Director\, Business Development\, The Trade Desk\n				\n			\n				\n			\n				\n				Chris Evans – VP\, Media & Publishing\, R&R Partners\n				\n			\n				\n			\n				\n				Sara Hall – Director of Product Marketing\, Quantcast\n				\n			\n				\n			\n				\n				Lauren Medina – Programmatic Supervisor\, R&R Partners\n				\n			\n				\n			\n				\n				Nick Peroni – Director of Sales\, Netmining\n				\n			\n				\n			\n				\n				Brett Peterson – Senior Account Executive\, Netmining\n				\n			\n				\n			\n				\n				Laura Salant – Managing Director & Chief Storyteller\, Insights Consultancy\, Undertone\n				\n			\n				\n			\n				\n				Aleck Schleider – Senior Vice President of Client and Data Strategy – Amobee\n				\n			\n				\n			\n				\n				Michael Thill – Director of Client Development\, Centro\n				\n			\n				\n			\n				\n				Ken Weiner – CTO\,  GumGum
URL:https://lvima.com/events/2019-digital-technology-planning-day/
LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/01/dtpd-2019.png
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
GEO:36.104192;-115.172249
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hard Rock Cafe 3771 S Las Vegas Blvd #120 Las Vegas NV 89109 United States;X-APPLE-RADIUS=500;X-TITLE=3771 S Las Vegas Blvd #120:geo:-115.172249,36.104192
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190620T070000
DTEND;TZID=America/Los_Angeles:20190620T090000
DTSTAMP:20260503T075120
CREATED:20190516T174109Z
LAST-MODIFIED:20190612T151455Z
UID:10000010-1561014000-1561021200@lvima.com
SUMMARY:Personalize This!
DESCRIPTION:About Personalize This!\nEyeview is raising the stakes again! This time\, they are partnering with us on a NEW event concept. Innovative\, fun and giving back are a few adjectives that describe the concept. Sounds just like our members\, right?! \nJoin us as Eyeview’s Andrew Fox & his creative cohorts lead us through a fun\, interactive Workshop that illuminates the power of personalized\, performance-based video advertising! To top it off\, by participating\, you’ll be getting involved with Big Brothers\, Big Sisters of Southern Nevada! \nThe highly personalized and contextually relevant video ad you create at this hands-on Workshop will be pit against other team’s creative. \nWhich will best engage and drive your assigned target audience to action? \nMay the best LVIMA team win!! \nPS – While this event is highly interactive\, you’ll simply need to bring your fabulous\, smart self! Eyeview will be supplying all assets & tech needed to participate. \nOur Sponsor\n\n\nToday’s marketing is all about the outcome. So is Eyeview.\n\nEyeview is a video marketing technology company and industry leader in 1-to-1 outcome-based video marketing.  Eyeview drives measurable\, incremental sales\, online and offline by creating and delivering millions of data-driven personalized videos locally\, to consumers at a national scale. \nThrough proprietary VideoIQ® technology\, Eyeview easily leverages brand\, product and consumer data to create and deliver personalized video ads to every consumer and ultimately drive sales and a guaranteed return on investment. Eyeview applies machine learning and decisioning algorithms built specifically to drive business objectives across retail\, e-commerce\, CPG and automotive verticals\, closing the loop between brand communication and consumer action. \nHeadquartered in New York City\, with offices in L.A. and Chicago\, Eyeview serves the nation’s top brands\, including P&G\, Walgreens\, Sony PlayStation\, Clorox\, Lowe’s\, Honda\, Caesars Entertainment\, Petco and Uber. \n\nThe Venue – The Sayers Club Las Vegas\nAs one of Hollywood’s best-loved live music venues\, The Sayers Club exudes a sense of rogue sophistication and musicianship that perfectly complements its second location within SLS Las Vegas. The refined\, yet raw space showcases amazing live performances by emerging and acclaimed artists\, representing the true Sayers’ experience – one that is built on sound and space. From its iconic stage to its Strip-facing outdoor patio\, the intimate venue welcomes musical talents and enthusiasts alike.
URL:https://lvima.com/events/personalize-this/
LOCATION:The Sayers Club Las Vegas\, 2535 S Las Vegas Blvd\, Las Vegas\, NV\, NV\, 89109\, United States
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/06/personalize-this.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190411T070000
DTEND;TZID=America/Los_Angeles:20190411T090000
DTSTAMP:20260503T075120
CREATED:20190124T045809Z
LAST-MODIFIED:20190409T184850Z
UID:10000038-1554966000-1554973200@lvima.com
SUMMARY:Artificial Intelligence and the Future of Advertising Breakfast
DESCRIPTION:Our Topic – Artificial Intelligence and the Future of Advertising\nArtificial intelligence is the buzzword from 2018 and the foreseeable future. Learn more about how advertisers are fueling campaigns\, finding their ‘dream customers’ and personalizing messaging with AI in an innovation-focused panel moderated by Quantcast’s Steven Feldman. \nOur Event Sponsor – Quantcast\nQuantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter\, faster and more relevant. \nSince 2006\, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud\, our suite of audience insights\, targeting and measurement solutions designed to understand\, influence\, convert and measure the consumer journey. Marketers\, agencies\, consultancies\, and publishers use the Quantcast Intelligence Cloud to discover new customers\, drive incremental growth and deliver business outcomes. \nFor more information\, visit their site. \nOur Panel Moderator\n \n  \nChris Evans\nVP of Media & Publishing\nR&R Partners\n\n  \n  \n  \n \n\nSteven Feldman\nNorth America Marketing Lead\nQuantcast\nSteven is currently the North American Marketing Lead at Quantcast. In this role\, Steven oversees all Marketing efforts including events\, experiential marketing\, customer marketing and sales enablement.  Steven has been at Quantcast for over 2 years\, and prior to this role led the strategic client pitch process. \nPrior to Quantcast\, Steven spent over 15 years at leading Media Agencies including MediaVest and UM. At MediaVest\, Steven worked exclusively on the Walmart account\, overseeing all media planning and digital innovation.  At UM\, Steven worked across multiple media teams and markets before ultimately leading media strategy and digital investment for top clients including Microsoft\, Mastercard and Verizon FiOS. \nSteven is a seasoned media professional with over 20 years of experience in driving innovation and creating unique measurement solutions tying media strategy and investment to business outcomes. \n \n\nJustin Cohen\nPresident\nIMI\n  \n  \n  \n  \n  \n  \n\nMegan Estrada\nVP of Media\nMGM Resorts International\n  \n  \n  \n  \n  \n  \n  \n \n\nTricia Elder\nAccount Director\nR&R Partners\n  \n  \n  \n  \n  \nOur Location:  R&R Partners\nSome of our finest content events in the last few years have been hosted by R&R Partners. \nR&R Partners creates communications that spring from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity which addresses all audiences\, ignites conversations\, and incites action through iconic work. A prime example is the “What happens here\, stays here” campaign for Las Vegas\, which earned us a front-page profile in The New York Times. According to Ad Age\, R&R Partners is among the top 30 “Best Places to Work in Marketing & Media” and our strategic thinking has been covered by The Wall Street Journal\, USA Today\, Forbes\, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com\, stopping by our Las Vegas headquarters\, or checking out our offices in Denver\, Los Angeles\, Phoenix\, Reno\, Salt Lake City and Washington\, D.C. \n\n		\n		\n			\n				\n			\n			\n				\n			\n				\n				R&R\n				\n			\n				\n			\n				\n				R&R
URL:https://lvima.com/events/artificial-intelligence-and-the-future-of-advertising-breakfast/
LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2019/01/artificial-intelligence-and-the-future-of-advertising.png
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
GEO:36.1612488;-115.32943
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181011T070000
DTEND;TZID=America/Los_Angeles:20181011T090000
DTSTAMP:20260503T075121
CREATED:20180828T173851Z
LAST-MODIFIED:20181008T182146Z
UID:10000035-1539241200-1539248400@lvima.com
SUMMARY:Native & Branded Content: A Love Affair for 2019
DESCRIPTION:Our Topic\nConsumers are going all in on content\, is your brand keeping pace? Native is growing faster than display\, companies like Coca-Cola are spending more on content creation than TV advertising. B2C or B2B\, it doesn’t matter\, consumers trust content and brands are quickly shifting spend in this direction. Learn how to best tackle this fast growing area with Triplelift and our panel of experts. \nOur Sponsor – TripleLift\nTripleLift is the programmatic technology company that makes native\, branded content and OTT simple\, scalable\, and effective. Leveraging pioneering computer vision technology\, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time\, native programmatic exchange\, TripleLift helps marketers reach millions of consumers across any device\, at scale. \nSince 2012\, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year\, joined the Forbes list of Most Promising Companies in America in 2015 and was named one of Crain’s New York Business’s Best Places to Work in NYC. \nFor more information\, please visit https://triplelift.com. \nOur Panel\nBelinda Englman\nVP/Digital at LVRJ\n \nBelinda Englman is the Vice President\, Digital at the Las Vegas Review-Journal. She has more than twenty years of experience in regional\, national and global digital advertising and brand publishing services with positions that have been based in the U.S. and abroad. Englman was general manager of the 435 Digital Agency. Prior to that\, she was general manager of the Tribune’s digital circular site\, ChicagoShopping.com. Englman has also served as president and representative director of Harlequin Japan\, and as director of international retail business development and global internet development of Harlequin\, Toronto.\n \nJason Kleinman\nGeneral Manager of Branded Content at TripleLift\n \nJason heads Branded Content at TripleLift.  Previously\, he was the Vice President of Global Ad Product Strategy and Brand Solutions at Hearst Media.  He has with both the Guardian and New York Times and is a graduate of Columbia University.\n \n \n \n \n \n \n \nBrandi Skrtich\nMedia Director at R&R Partners\n \nBrandi has a wealth of experience in media buying and management.  She is one of the “senior staffers\,” at R&R Partners. In her time with R&R Partners\, she’s risen from an assistant in media planning to leading the team as media director.  Her responsibilities include overseeing and supervising all paid media strategies\, planning and placement efforts\, including domestic consumer\, international as well as the business category\, for one of our biggest accounts\, the Las Vegas Convention and Visitors Authority and their multi-million dollar brand\, Las Vegas. \n \n \n 
URL:https://lvima.com/events/native-branded-content-a-love-affair-for-2019/
LOCATION:Cili Restaurant at the Bali Hai Golf Club\, 5160 S. Las Vegas Boulevard\, Las Vegas\, NV\, 89119\, United States
CATEGORIES:Educational
ATTACH;FMTTYPE=image/png:https://lvima.com/wp-content/uploads/2018/08/NativeAds_banner_01_2.png
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
GEO:36.0800239;-115.1764856
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Cili Restaurant at the Bali Hai Golf Club 5160 S. Las Vegas Boulevard Las Vegas NV 89119 United States;X-APPLE-RADIUS=500;X-TITLE=5160 S. Las Vegas Boulevard:geo:-115.1764856,36.0800239
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180802T123000
DTEND;TZID=America/Los_Angeles:20180802T180000
DTSTAMP:20260503T075121
CREATED:20180427T170702Z
LAST-MODIFIED:20180730T173525Z
UID:10000047-1533213000-1533232800@lvima.com
SUMMARY:Digital Technology & Planning Day 2018
DESCRIPTION:Limit 1 ticket per order\, please.  We ask that each attendee RSVP individually. \n——————————————————————————– \nDigital Planning Day is the one day of the year we help you play hookey!   \nLVIMA Members – We bring in amazing presenters and we help you prepare for your busy fall planning season with a close-up preview of the latest media\, advertising and marketing technologies.  You get a day out of the office\, and we bring on the content and the party. \nOur Event CoSponsor\nOur Cocktail CoSponsor\n  \nOur Presenting Sponsors\nWatch this space for continued announcements about our event sponsors. \n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n		\n \nThe Program\n\nRegistration at 1:30p.m. – please come early for check-in as we start promptly at 2p.m.!\nContent program from 2p.m.-5p.m.\nFollowed by Cocktail reception from 5p.m. to 7p.m.\n\nOur Venue\nWe are excited to return to the Hard Rock Cafe on the Las Vegas Strip for our event.  Located on Las Vegas Boulevard next to the MGM Grand\, the Hard Rock Cafe has one of the nicest event spaces in Las Vegas.  The event center has a meeting space and a reception area that overlooks the Strip.   \n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n		\n \nParking and Ride Sharing\n\nParking instructions – Parking for Hard Rock Cafe is at the Showcase Mall parking garage\, adjacent to the venue.  The garage elevator exit  takes attendees to the side street at UA Theaters\, where they will walk up to the strip\, make a right and enter the Hard Rock Cafe.\nUber/Lyft options – Drop off/pick up for Hard Rock Cafe are on the side street next to the UA Theater entrance.
URL:https://lvima.com/events/digital-technology-planning-day-2018/
LOCATION:Hard Rock Cafe\, 3771 S Las Vegas Blvd #120\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Educational,Mixer
ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2018/04/Digital_Technology_PlanningDay_banner.jpg
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
GEO:36.104192;-115.172249
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hard Rock Cafe 3771 S Las Vegas Blvd #120 Las Vegas NV 89109 United States;X-APPLE-RADIUS=500;X-TITLE=3771 S Las Vegas Blvd #120:geo:-115.172249,36.104192
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180510T070000
DTEND;TZID=America/Los_Angeles:20180510T090000
DTSTAMP:20260503T075121
CREATED:20180329T221239Z
LAST-MODIFIED:20180509T010952Z
UID:10000013-1525935600-1525942800@lvima.com
SUMMARY:LVIMA Sponsored Breakfast - Raise The Stakes
DESCRIPTION:Our Speaker\n\nAndrew Davis\nAndrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency\, Andrew produced for NBC and worked for The Muppets. He’s appeared in the New York Times and on the Today Show. He’s crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today\, Andrew Davis teaches business leaders how to grow their businesses\, transform their cities\, and leave their legacy. \n \n\n \nRaise the Stakes:\nThe psychological phenomenon brilliant brands use to turn video views into revenue. \nWe’re ready to raise the stakes and go all in on video. We want to create engaging videos\, viral videos\, videos that capture our audience’s attention. Unfortunately\, our audience’s attention span is shorter than ever. So how do successful brands earn and maintain the attention of their video viewers? How do they create video after video that delivers real revenue results? \nMaybe\, just maybe\, in our quest to make our videos consumable we’ve made our videos unwatchable. It turns out\, the most successful video producers in the world don’t worry about how long their video is. Instead\, they force the audience to chase answers. \nIn this exhilarating 45-minute keynote presentation\, former television producer and bestselling author Andrew Davis will show you how to turn video duds into dynamite. You’ll be challenged to think like a reality tv editor\, and he’ll show you the five things that brilliant businesses do to transform their videos from boring to brilliant. More importantly\, you’ll learn the simple secret to creating videos that drive real revenue. \nAre you ready to transform attention into revenue?! \nOur Sponsor\nOUTCOME-BASED VIDEO MARKETING\n\n\nIt’s time to move past media metrics and ad delivery.  It’s time for video to drive results.\nToday’s marketing is all about the outcome. So is Eyeview.\nWith our proprietary VideoIQ® technology\, Eyeview easily leverages the brand\, product\, and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ provides an elemental knowledge of video variables that powers a results-driven decision engine\, capable of making billions of decisions each day\, delivering the most relevant message to every consumer across television\, desktop\, mobile and Facebook. \nHeadquartered in New York City\, with offices in LA\, Detroit\, Seattle\, Chicago and London\, Eyeview serves the nation’s top brands\, including P&G\, Walgreens\, Lowe’s\, Honda\, BMW\, and Priceline. Eyeview was ranked as the second-fastest growing company in the Tri-State Area by Deloitte’s Technology Fast 500™. \n\nOur Panel of Experts\nAfter our keynote\, our panel of experts will share their insights and how they’ve used video to turn views into revenue. Panelists include: \n\nDina Sankari\nVP Client Solutions – Eyeview\nDina Sankari is a proven leader in the digital space with a passion for solving problems for marketers. As the VP of Client Solutions at Eyeview\, Dina leads a team of strategists who create personalized video programs that deliver real business outcomes. Prior to joining Eyeview\, Dina spent a decade overseeing digital planning at several media agencies for brands across the Retail\, CPG\, Auto and Travel verticals.\n \n \n  \n \nJoe Ward\nDir Hospitality Marketing-Bally’s\, Paris\, Planet Hollywood\nJoe has worked in the hospitality industry for 20+ years\, gaining experience in hotel operations\, sales\, and marketing. He has worked for MGM Resorts opening New York-New York Hotel & Casino and most recently the travel/tech companies of Orbitz and Viant. Leaving the start-up world after 10 years\, Joe returned to the hotel side and joined Caesars Entertainment as the Director of Hospitality Marketing. He is passionate about finding new ways to capture customers’ attention and building unique brands. His first project back was organizing The Killer’s concert in front of Caesars Palace which was televised on Jimmy Kimmel LIVE! Outside of work\, Joe enjoys traveling with his family to as many places as possible and playing poker and golf. \nMamie Peers\nVP Digital Marketing – Cosmopolitan of Las Vegas\nMamie Peers serves as Vice President of Digital Marketing at The Cosmopolitan of Las Vegas\, the 3\,005-room resort located at the heart of the Las Vegas Strip. She oversees the resort’s digital communications strategy\, which includes the redesign and mobilization of the resort’s website\, a revamp of its social media channels\, and an inspired approach to online advertising. The new website features a clean\, simple yet compelling layout that guests can easily navigate to book reservations and entertainment options from their mobile phones. Most recently Peers launched Rose\, a mischief-making SMS chatbot who helps guests have more fun on their trips to Vegas by dishing out insider tips in a playful tone distinct to The Cosmopolitan.\n  \n\nOur Venue\nR&R builds innovative brand relationships across a wide range of audiences through integrated services.  Their creative space reflects their work.   We thank them for being gracious hosts again this year. \n  \n\n		\n		\n			\n				\n			\n			\n				\n			\n				\n				R&R\n				\n			\n				\n			\n				\n				R&R\n				\n			\n				\n			\n				\n				R&R\n				\n			\n				\n			\n				\n				R&R
URL:https://lvima.com/events/lvima-sponsored-breakfast-raise-the-stakes/
LOCATION:R&R Partners\, 900 S Pavilion Center Dr Suite 100\, Las Vegas\, NV\, 89144\, United States
CATEGORIES:Educational
ATTACH;FMTTYPE=image/jpeg:https://lvima.com/wp-content/uploads/2018/03/eventBanner_1.jpg
ORGANIZER;CN="Ben Laifsky":MAILTO:ben@hmglv.com
GEO:36.1612488;-115.32943
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=R&R Partners 900 S Pavilion Center Dr Suite 100 Las Vegas NV 89144 United States;X-APPLE-RADIUS=500;X-TITLE=900 S Pavilion Center Dr Suite 100:geo:-115.32943,36.1612488
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