LVIMA

LVIMA Weekly

Brandie — Thu, 08 Dec 2011 02:59:45 +0000

Mobile Shopping: Mainstream
38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on smartphones during the month of September included digital goods, clothing/accessories, tickets and daily deals.
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Tech Marketers Increase Budgets in 2012
In a new global research report released today by IDG Research Services, two-thirds of the technology marketers surveyed said they expect their budgets to rise on average 3.5% next year compared to this year. Digital programs will capture half the spend with 58% on demand generation and 42% on branding. Events is second at almost 24%.
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Four Best Practices For Online Video
As the online video economy expands, agencies continue to refine their rules of the road. These four best practices can help put developers and marketers alike on the right track to producing successful videos for online consumption.
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XBOX, Sorta, “Kinecting” with Mobile
So much attention is being paid to the new Xbox 360 and Kinect platform’s TV partnerships that it is easy to overlook another critical component also rolling out in today’s big refresh. Now that the Xbox 360 is starting to act like a set-top TV box, it is also reaching out to the same mobile platform that is also so appealing to the likes of Turner Cable and Comcast.
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LVIMA Weekly

Brandie — Sun, 13 Nov 2011 23:15:42 +0000

Google Acquires Katango
Google has acquired the social networking software company Katango, the startup disclosed in a brief announcement. Katango, just over a year old, says it develops “social algorithms that improve people’s online social interaction.” The company will become part of the Google+ team. The company in July launched an iPhone app intended to make it easier to selectively share with various groups of friends on Facebook; they describe the company’s software as an “automatic friend sorter.”
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No Computers Exploding on 11/11/11
Internet message boards have been abuzz with queries and concerns about computer security and today’s date – 11.11.11 – but experts reveal it’s unlikely anything monumental will happen and that exercising normal security measures should keep computers functioning normally. “My my cuz told me that on 11 11 11 the computers will explode,” read one message on a Yahoo! message board.
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Google Launches Daily Deal App
Google has released its new Google Offers mobile app that allows users to discover, buy and redeem deals on the go. The free app will notify users about all the offers as per their interests. One can purchase offers in just a few clicks and even redeem paperlessly with select merchants, highlighted Google.
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GroSocial Adds Viral Vote to Platform
GroSocial today announced the addition of Viral Vote, a new feature that enables the creation of promotional voting campaigns on Facebook pages, to the company’s low-cost, premium Customizer platform. The Viral Vote feature allows Facebook administrators to create customized, side-by-side comparative voting promotions. Customizer is GroSocial’s social media marketing solution that enables small-to-medium businesses to connect to customers on Facebook through a platform that provides robust features and simplified functionality at a low cost.
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Crowdsourced Advertising Brought to Facebook Marketplace.
Crowdsourced SEM management startup Trada is released its version of a crowdsourced Facebook advertising marketplace. Trada, which launched in March of 2010, is launching a marketplace that lets advertisers and agencies leverage Facebook ad experts to create campaigns on the social networks.

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QR Codes & IVR a Perfect Pair

Brandie — Sun, 13 Nov 2011 23:04:14 +0000

Simply brillant!

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Las Vegas Digital Media Awards Call for Entries

Brandie — Mon, 07 Nov 2011 00:57:23 +0000

11.03.11 – LAS VEGAS – Las Vegas Interactive Marketing Association (LVIMA) officially opened the Call for Entries for the 6th annual Las Vegas Digital Media Awards being held on December 14, 2011 at Cili Restaurant located at 5160 Las Vegas Boulevard South.

Las Vegas digital media designers, ad agencies, interactive media firms, businesses and local interactive marketing professionals are invited to submit entries for the much anticipated Digital Media Awards. Entries for the 2011 LVDMA will close at midnight on November 21, 2011. For rules, categories and submission visit www.lvdma.com. The judging panel consists of national Interactive Marketing Associate (IMA) chapter leaders from across the country.

“We’ve built a momentum in annually showcasing and recognizing great creative talent. We’re expecting this to be another successful awards event.” said Chairman and Co-Founder Shawn Rorick. “We launched the Media Awards six years ago with four categories and only 30 entries. Last year we had more than 100 entries in 10 different categories.”

This year the Las Vegas Digital Media Awards has once again partnered with Vegas Seven, a weekly local news and entertainment publication. A portion of all event proceeds will be donated to the Through the Eyes of a Child Foundation.

The categories for this year’s awards include:

1) Best Company Blog

2) Best Interactive Ad Units

3) Best Micro Site/Landing Page

4) Best Company Web Site

5) Best Facebook Page

6) Best YouTube Channel

7) Best Mobile App

8) Best eCommerce Platform/Engine

9) Best Viral Campaign

10) Best Online Video

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LVIMA Weekly

Brandie — Sun, 16 Oct 2011 21:34:40 +0000

Cyberazzi Building Complete Profiles

FTC officials have repeatedly said they would like companies to allow people to opt out of online tracking by third parties, not just ad targeting. Current self-regulatory standards prohibit ad networks and others from sending targeted ads to users based on the data about which sites they visit, but don’t prevent companies from tracking users as they go from site to site.

US Drone Fighters Affected by Virus

A computer virus that records the keystrokes of US military operators has infected two classes of American military drones. “We keep wiping it off, and it keeps coming back,” a military source told Wired’s Danger Room, which broke the story. “We think it’s benign. But we just don’t know.”

Presence More Important than Ads

Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.

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Current Job Opportunities

Brandie — Wed, 07 Sep 2011 01:28:40 +0000

Just a few of the current job openings in our local digital media and marketing community. Check back often for updated listings.

Boyd Gaming
Interactive Designer
Web Designer

American Casinos
Corporate Interactive Marketing Manager
Corporate Interactive Marketing Coordinator

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LVIMA Weekly

Brandie — Wed, 07 Sep 2011 01:25:07 +0000

Limelight Sells EyeWonder for $66 Million

Yahoo! News reports that content delivery network provider Limelight Networks, Inc., has sold its rich media advertising unit EyeWonder to DG Fastchannel Inc., the network operator that links advertisers with radio and television stations, for about $66 million in cash. As a result, its shares went up 8 percent in pre-market trading.
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Hacking Has Now Become “Gamified”
To the uninitiated, hacker culture commands a mysterious allure. It’s a world filled with shadowy aliases and technical jargon. In this secret underground, libertarian warriors — or infantile nihilists, depending on your point of view — plot the capture of corporate data centers and attacks on government agencies
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The Math Behind Multi-Touch Attribution
To put it simply, people spend a lot of effort (R&D cycles, budgets, etc.) on “what” can happen – and not much effort to explain “why” something happens. In digital advertising, to explain “why,” a user takes an action that falls within the area of attribution.
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The Value of Social Media Sponsorships
Paying for mentions in social media, or social media sponsorships, has become a more popular marketing tactic. By late 2009, it had attracted the attention of the US Federal Trade Commission, which released regulations requiring bloggers and certain other online publishers to disclose when they receive cash, free products or other compensation for a product or brand mention. But marketers are still interested in this form of outreach.

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LVIMA Weekly

Brandie — Fri, 26 Aug 2011 22:23:23 +0000

Steve Jobs Resigns, 5 things to watch for…
Apple cofounder Steve Jobs has stepped down permanently as company CEO, and many observers are asking what’s next for the popular technology company now that its visionary leader is gone. Jobs was succeeded by Tim Cook, who has served as Apple’s chief operating officer since 1998. Jobs, while no longer CEO, will remain at Apple as the company’s board chairman.
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Behind the Social Media Curtain…

Now there are some company names a lot fewer people may recognize than Facebook or Twitter. These companies don’t get nearly as much press, but they’re just as important in their own way. Without them, navigating and managing social media accounts would be a lot more difficult – maybe even impossible.
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“Anonymous” Facebook Takedown… NOT
It appears as though the threat for a Nov. 5th takedown of Facebook is false (duh!). The “Hactivist” group ‘Anonymous’ relinquished their hold on everyone’s captive attention by posting the final nail in the coffin of speculation.

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ComScore’s Main Web Tracking Tool Hit With Privacy Lawsuit
comScore (NSDQ: SCOR) is one of the biggest analytics companies out there, and its statistics about internet usage are quoted constantly in the press. A new lawsuit alleges that the company’s primary strategy for getting that data—composing a “panel” of more than 2 million users who install comScore software on their computers—is a serious violation of those users’ privacy.

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LVIMA Weekly

Brandie — Fri, 12 Aug 2011 00:27:52 +0000

Social Media Check-up
With budget season around the corner, is your social media marketing on track to achieve its business objectives? Your social media marketing assessment should be done in the context of your overall marketing mid-year checkup. Here’s a five-point social media marketing checklist to assess how you’re doing so far this year.

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Mobile Marketing Mashup
Mobile is hot. We get that. What makes something hot in the Internet marketing space is the amount of information that is flying around about it and if that’s one of the main barometers of success mobile has hit the big time for sure. Here is some of the latest mobile information that you may find interesting.

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Google Plus to Fuel Real-Time Search
Google, which recently ended its contract with Twitter to help power its real-time search function and subsequently suspended real-time search, is working to bring back the service by using data from Google+ and other services. Google Fellow Amit Singhal shared these plans at a recent panel about search moderated by Search Engine Land’s Danny Sullivan.

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LVIMA Weekly

Brandie — Thu, 04 Aug 2011 02:39:59 +0000

Inter-connected TV to Grow 36% by 2016
Over 60% of Internet-connected TV households use TV apps at least once per week, according to Scottsdale, Ariz.-based In-Stat. New wave TVs allow consumers to connect with Netflix, YouTube, Facebook, and more.
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Display Ad Execs Call For Data Education
Ignorance is bliss, but not when it comes to tapping data to target display ads. In fact, not knowing the nuances can turn a brilliant ad campaign into a costly disaster.
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Virtual World Usage Accelerates
Second Life, with 27 million registered users, continued to hold the top position in terms of the age of the average user — 36. Its closest neighbor by age group was Utherverse, with 8 million registered users, and an average age of 35. The fastest-growing age group, however, was those between 10 and 15, who gained 652 million new registered users.

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