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LVIMA Weekly
Mobile Shopping: Mainstream
38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on smartphones during the month of September included digital goods, clothing/accessories, tickets and daily deals.
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Tech Marketers Increase Budgets in 2012
In a new global research report released today by IDG Research Services, two-thirds of the technology marketers surveyed said they expect their budgets to rise on average 3.5% next year compared to this year. Digital programs will capture half the spend with 58% on demand generation and 42% on branding. Events is second at almost 24%.
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Four Best Practices For Online Video
As the online video economy expands, agencies continue to refine their rules of the road. These four best practices can help put developers and marketers alike on the right track to producing successful videos for online consumption.
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XBOX, Sorta, “Kinecting” with Mobile
So much attention is being paid to the new Xbox 360 and Kinect platform’s TV partnerships that it is easy to overlook another critical component also rolling out in today’s big refresh. Now that the Xbox 360 is starting to act like a set-top TV box, it is also reaching out to the same mobile platform that is also so appealing to the likes of Turner Cable and Comcast.
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LVIMA Weekly
Google Acquires Katango
Google has acquired the social networking software company Katango, the startup disclosed in a brief announcement. Katango, just over a year old, says it develops “social algorithms that improve people’s online social interaction.” The company will become part of the Google+ team. The company in July launched an iPhone app intended to make it easier to selectively share with various groups of friends on Facebook; they describe the company’s software as an “automatic friend sorter.”
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No Computers Exploding on 11/11/11
Internet message boards have been abuzz with queries and concerns about computer security and today’s date – 11.11.11 – but experts reveal it’s unlikely anything monumental will happen and that exercising normal security measures should keep computers functioning normally. “My my cuz told me that on 11 11 11 the computers will explode,” read one message on a Yahoo! message board.
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Google Launches Daily Deal App
Google has released its new Google Offers mobile app that allows users to discover, buy and redeem deals on the go. The free app will notify users about all the offers as per their interests. One can purchase offers in just a few clicks and even redeem paperlessly with select merchants, highlighted Google.
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GroSocial Adds Viral Vote to Platform
GroSocial today announced the addition of Viral Vote, a new feature that enables the creation of promotional voting campaigns on Facebook pages, to the company’s low-cost, premium Customizer platform. The Viral Vote feature allows Facebook administrators to create customized, side-by-side comparative voting promotions. Customizer is GroSocial’s social media marketing solution that enables small-to-medium businesses to connect to customers on Facebook through a platform that provides robust features and simplified functionality at a low cost.
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Crowdsourced Advertising Brought to Facebook Marketplace.
Crowdsourced SEM management startup Trada is released its version of a crowdsourced Facebook advertising marketplace. Trada, which launched in March of 2010, is launching a marketplace that lets advertisers and agencies leverage Facebook ad experts to create campaigns on the social networks.
QR Codes & IVR a Perfect Pair
Simply brillant!
Las Vegas Digital Media Awards Call for Entries
11.03.11 – LAS VEGAS – Las Vegas Interactive Marketing Association (LVIMA) officially opened the Call for Entries for the 6th annual Las Vegas Digital Media Awards being held on December 14, 2011 at Cili Restaurant located at 5160 Las Vegas Boulevard South.
Las Vegas digital media designers, ad agencies, interactive media firms, businesses and local interactive marketing professionals are invited to submit entries for the much anticipated Digital Media Awards. Entries for the 2011 LVDMA will close at midnight on November 21, 2011. For rules, categories and submission visit www.lvdma.com. The judging panel consists of national Interactive Marketing Associate (IMA) chapter leaders from across the country.
“We’ve built a momentum in annually showcasing and recognizing great creative talent. We’re expecting this to be another successful awards event.” said Chairman and Co-Founder Shawn Rorick. “We launched the Media Awards six years ago with four categories and only 30 entries. Last year we had more than 100 entries in 10 different categories.”
This year the Las Vegas Digital Media Awards has once again partnered with Vegas Seven, a weekly local news and entertainment publication. A portion of all event proceeds will be donated to the Through the Eyes of a Child Foundation.
The categories for this year’s awards include:
1) Best Company Blog
2) Best Interactive Ad Units
3) Best Micro Site/Landing Page
4) Best Company Web Site
5) Best Facebook Page
6) Best YouTube Channel
7) Best Mobile App
8) Best eCommerce Platform/Engine
9) Best Viral Campaign
10) Best Online Video
LVIMA Weekly
