The Ad Free Future and Why Data and Stories Will Save Our Industry!
Data is all the rage yet consumers have banner blindness, consume content a few minutes at a time and are adapting ad blockers. To combat ad avoidance, we are marketers must embrace better storytelling and apply meaningful data while measuring the metrics that count. This requires a team effort, from creative to media to analytics and must be mastered before we lose the battle.
Sherene Hilal – Head of Outbound Product Management at Oracle
Lon Otremba – CEO at native platform Bidtellect
Jenna Dykie – Sr Account Director / New Business Lead at Good Apple Digital
Arnie DiGeorge – Executive Creative Director at R&R Partners
Chris Evans – VP of Media at R and R Partners
Chris Evans is R&R’s Vice President of Media as well as the Chair of LVIMA’s Content Committee.
Thanks to our hosts, R&R Partners! R&R Partners is a full-service, independent, international agency dedicated to helping clients thrive in complex, fast-moving business climates. Their creative work is reflected by their modern, open and innovative office space. We thank them for opening their home for our LVIMA event.