May 2017 Member Breakfast – The Digital Marketing Industry Relationship Outlook for 2017

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Our Topic

Last year, 15 local IMA chapters (including LVIMA) in markets across the country participated in a “first of its kind” national study.  The goal of the study was to assess the current state of relationships between leading agencies, brand marketers and media/technology solutions providers in an attempt to also better understand how media and technology priorities are changing.  Additionally, the study benchmarked the value, strengths and opportunity areas of local associations in these markets. 

Our May 2017 Featured Speaker

 

 

 

Jim Nichols is the author of a study on behalf of the IMA Network.  This survey of nearly a thousand members of agencies, technology providers and brands in 15 markets across the country.

Jim is also the VP of Marketing for Apsalar, a leading enterprise marketing analytics solution for mobile app marketers.  He is a former VP of marketing for Valueclick and Conversant.

 

 

 

 

Our May 2017 Panel

Lisa Archambault is the Senior Director, Advertising at Caesars Entertainment 

Lisa Archambault is a leading marketing and media professional based in Las Vegas, spanning over 15 years of digital experience with well-known brands in hospitality, entertainment and technology.  Lisa began her digital career at Genealogy.com in the San Francisco bay area, where she was responsible for content development and performance marketing. Upon moving to Las Vegas in early 2002, she oversaw the display channel for Vegas.com . Lisa more recently headed the digital media strategy for  Zappos.com  where she and her team were responsible for all digital marketing and advertising strategy across web and mobile devices.  Currently Lisa is the Senior Director of Global Advertising for Caesars Entertainment, Enterprise Marketing, where she oversees global efforts for digital and traditional advertising (Search/Social/SEO/Affiliate/Mobile/Video, and Print/OOH/TV/Radio).
With a strong passion for bottom-line contribution marketing, her and her teams focus covers the entire purchase funnel – from upper-funnel brand awareness, through mid-funnel prospecting, to lower funnel retargeting, loyalty, and retention.
 
 
 
 
 
 

Chris Evans Vice President of Media, R&R Partners

In the light-speed world of media planning, buying and analytics, where new trends and platforms are an almost weekly occurrence, it is critical to have smart, insightful leadership at the helm of your media strategy. This is why Chris leads the media department for R&R Partners across our network of 9 offices, managing a team of 40+ buyers and planners across traditional and digital media for multimillion-dollar brands.

Prior to joining R&R, he served as SVP/Media Director for True Media, where he oversaw a staff of 35 team members across multiple Midwest offices. In this role, he helped clients such as Monsanto, State of Missouri, Hospital Corporation of America, University of Missouri and Jefferson City Tourism.

Previously, he was with Starcom MediaVest Group in Detroit, where he developed strategies for General Motors brands including Cadillac, Hummer and Pontiac, and GM Goodwrench. 

 

 

 

 

 

Kevin Boryk – Regional Director of Sales, Medallia

Kevin has been a software sales professional covering the Las Vegas Market for several years. After a long time with the Oracle Marketing Cloud, Kevin is now Director of Sales for Medallia. Medallia is a software provider whose mission is to improve customer experiences and relationships.

He has spent his career to date with MarTech and AdTech Software, and serves on the LVIMA Board of Directors. If you are a vendor partner trying to ‘figure out’ selling in the Las Vegas Marketing Community, he is happy to be a resource to you.